æ ªå¼ä¼ç¤¾ã¨ã«ããã¯ã¹ã¯ãé信販売ã«é¢ããæ¶è²»è ã®è¡åãæèã«é¢ãã¦ç¬èªã«èª¿æ»ãé信販売ã«é¢ãããæ¶è²»è 調æ»ã2017ã®Part1ã¨Part2ãå ¬éããã 2013å¹´ããå®æ½ããã¦ããå調æ»ã§ã¯ãé信販売ãå©ç¨ããæ¶è²»è ã®ãå¨è¾ºãåãå·»ãç°å¢ããæ¶è²»è è¡åãå©ç¨ååããªã©ãéè¨ã»åæãã¦ããã ææ°çã®èª¿æ»çµæãããECãé販å©ç¨çµé¨è ã®ãã½ã³ã³ä¿æçã¯ç·©ãããªæ¸å°ãã¿ããECã§ããå©ç¨ãããã£ã³ãã«ã¯ECã¢ã¼ã«ãé£ç¶ã§ãããã§ãããã®ã®ãåå¹´ãããæ¸å°å¾åã«ãã£ããã¾ããå粧åãå¥åº·é£åã«é¢ãã¦ãååã®èªç¥æ¹æ³ã¨ãã¦PCãã¹ããä¸ã®åºåãéåæ°ãå ããååã®èªç¥å¾ã¯ã¹ããã§ãã®ååã«é¢ãã¦æ¤ç´¢ãã人ãå¢å ãã¦ãããã¨ãããã£ãã ãã½ã³ã³ã®ä¿æçãæ¸å°å¾åã®ä¸æ¹ãã¹ããä¿æçã¯7å²ã¨ç¶ç¶çã«ä¼¸é· 調æ»ãéå§ãã2013å¹´ããã¹ãã¼ããã©ã³ã®ä¿æçã¯å¹´ã ä¸æãã¿ãã2017å¹´ã¯7å²ãè¶ ããã
LINEä¸ä»£ã«åããå¤é¢çãªããã¢ã¼ã·ã§ã³ã¸ã®ã次ã®ä¸æã¨ã¯ï¼ æ¥æ¬ã®è¥å¹´ã¢ãã¤ã«ã¦ã¼ã¶ã¼ã«ãªã¼ãããã«ããã£ã¦ããã§ã«å·¨å¤§ãã©ãããã©ã¼ã ã¸ã¨æ¥æé·ãéããLINEã®åå¨ã¯ç¡è¦ã§ããªããããããLINE以å¤ã«ããããä¸ä»£ã¨å¼·ãæ¥ç¹ãæ§ç¯ã§ãããã©ãããã©ã¼ã ã¯åå¨ããªãã®ã ãããã ã½ããã¦ã§ã¢éçºä¼ç¤¾ã¸ã£ã¹ãã·ã¹ãã ã2015å¹´11æ20æ¥ã«ãªãªã¼ã¹ãããã10代ã®ã¹ãã¼ããã©ã³å©ç¨ã«é¢ããå®æ 調æ»ãã15æ³ãã19æ³ã®ã¹ãã¼ããã©ã³å©ç¨è ã®ç·å¥³600åï¼ãã¡ãå¦ç532åï¼ã対象ã«ããããã®ã¬ãã¼ãã«ã¯ããã®ãã³ããé ããã¦ããããã ã LINEä¸ä»£ã«åããå¤é¢çãªããã¢ã¼ã·ã§ã³ã¸ã®ã次ã®ä¸æã¨ã¯ï¼ æ¥æ¬ã®è¥å¹´ã¢ãã¤ã«ã¦ã¼ã¶ã¼ã«ãªã¼ãããã«ããã£ã¦ããã§ã«å·¨å¤§ãã©ãããã©ã¼ã ã¸ã¨æ¥æé·ãéããLINEã®åå¨ã¯ç¡è¦ã§ããªããããããLINE以å¤ã«ããããä¸ä»£ã¨å¼·ãæ¥ç¹ãæ§ç¯ã§ãããã©ã
ECæ¥çã©ã³ãã³ã°ã»ãã¼ã¿ç·ã¾ã¨ã40é¸ï¼2015å¹´çï¼ ãã¬ã³ãã®ç§»ãå¤ãããæ©ãECæ¥çã§ã¯ã常ã«ææ°ã®ãã¼ã¿ã«ã¢ã³ãããå¼µãå·¡ããã¦ããå¿ è¦ããããé常ã«ããããããã¨ã«ãECæ¥çã«ã¯å¤ãã®ã©ã³ãã³ã°ãã¼ã¿ããã¬ã³ããã¼ã¿ãå ¬éããã¦ãããECã«é¢ããã©ã³ãã³ã°ã»ãã¼ã¿ã¯ãæ¥çã®æ³¨ç®åº¦ã®é«ãã«æ¯ä¾ãã¦ããªã詳細ãªãã®ã¾ã§æä¾ãããããã«ãªã£ã¦ãã¦ãããä»åã¯2015å¹´ã®ECæ¥çã®ååãåããã©ã³ãã³ã°ããã¼ã¿ããã¾ãªãããã¯ã¢ããããå¸å ´è¦æ¨¡ãæ¶è²»ååãã¹ãããæµ·å¤å¸å ´ã®åéã«åãã¦ç´¹ä»ãã¦ããã ç®æ¬¡ â¼å¸å ´è¦æ¨¡ã»å£²ä¸é«ãã¼ã¿ã»ã©ã³ãã³ã°ã9é¸ â¼æ¶è²»ååãã¼ã¿ã»ã©ã³ãã³ã°ã9é¸ â¼ã¹ããã»ã¢ãã¤ã«é¢é£ãã¼ã¿ã6é¸ â¼æµ·å¤å¸å ´ã»è¶å¢ECãã¼ã¿ã»ã©ã³ãã³ã°ã12é¸ â¼ãã®ä»ãã¬ã³ãã4é¸ å¸å ´è¦æ¨¡ã»å£²ä¸é«ãã¼ã¿ã»ã©ã³ãã³ã°ã9é¸ ECé¢é£ã®ãã¼ã¿ã®ä»£è¡¨ã¨ããã°ãå¸å ´è¦æ¨¡ãã¼ã¿ã§ããã
ã¢ã³ã±ã¼ãç»é¢ä½æã»é ä¿¡æ©è½ã åãããã«ãã¦ã¼ã¹ãã¼ã« MApps for Survey View more éè¨æ¥åã«å¿ è¦ãªæ©è½ãåãã ã¯ã©ã¦ãåãã¼ã« MApps for Analysis View more å¾¹åºãããå質管çã¹ãã¼ã ãç¨ãã å¸å ´èª¿æ»å°ç¨ããã« MApps Panel View more ç»é¢ä½æã»éè¨åæBPOãµã¼ãã¹ ã©ã¤ããµã¼ãã¤åãASPãSurveroidã Zero Party Data Connection ã¼ããã¼ãã£ãã¼ã¿ é£æºãµã¼ãã¹ ã«ã¹ã¿ãã¼ã¸ã®ãã¢ã¹ãã³ã°ãã CXãæé©åããã 3rdPartyCookieå©ç¨ãå°é£ã«ãªãä¸ã§ 注ç®ãéããZeroPartyDataã ã«ã¹ã¿ãã¼ãä¼æ¥ã»ãã©ã³ãã«å¯¾ãã¦è½åçã« ç³åãããã¼ã¿ã«åºã¥ãããã¼ã½ãã©ã¤ãºã¯ ä»å¾ã®ã¹ã¿ã³ãã¼ãã«ãªãã¨èãã¦ãã¾ãã ãªãµã¼ããã©ãããã©ã¼ã ã§å¹ããã ã¢ã³
ã¬ã·ã¼ãããéã«ããã 300ä¸äººä»¥ä¸ãä¼å¡ç»é²ããã²ã¼ããã£ã±ã¼ã·ã§ã³ã§è³¼è²·ãã¼ã¿ãåéããç¹è¨±åå¾ã¢ããªãã·ã³ã°ã«ã½ã¼ã¹ã§è©³ç´°ã«åå¾ãããæ¶è²»è ãã¼ã¿ã¯ãä¼æ¥ã®ãããããã¼ã±ãã£ã³ã°ã«æ´»ç¨ãããã¢ããªå©ç¨è ã«ã¯ãã®ä¸é¨ãéå ããããæ å ±éè¡ã®ããã«æ¶è²»è ã¨ä¼æ¥ãã¤ãªãã¢ããªã§ãã
ã¤ã³ã¿ã¼ãããã»ãã¸ãã¹ã®é«æé·ã¯ã¾ã ã¾ã ç¶ããã¹ãããªã©ã®ã¢ãã¤ã«ç«¯æ«ã®å°é ãããã®å¢ããå éåããã¦ãããå¸å ´ãã°ãã¼ãã«åãã¦ãããã¨ãç¹å¾´ã§ãå é²å½ã ãã§ã¯ãªãæ°èå½ã§ãã»ã¼åãããã«å±éãã¦ãããã¢ãã¤ã«å é²å½ã®æ¥æ¬ã¯å½ç¶ã®ããã«ããããããéç«ã£ãæé·ãç¶ãã¦ããã¯ãã»ã»ã»ã ã¨ããããeMarketerã®ææ°ã®äºæ¸¬ã«ããã¨ãæ¥æ¬ã®ã¢ãã¤ã«ã¤ã³ã¿ããã人å£ã®ä¼¸ã³ã«éåã®å ããè¦ãå§ããããã ãç¹ã«æ°ã«ãªã£ãã®ã¯æå¤ã¨å¤©äºãä½ããªããããªãã¨ã§ããã æåã®è¡¨1ã¯ãã¢ã¸ã¢å¤ªå¹³æ´å°åã®ä¸»è¦å½ã«ããããã¢ãã¤ã«ã»ã¤ã³ã¿ã¼ãããã®æ®åçã§ããã大éæã«è¨ãã°ãã¹ããã§ã¤ã³ã¿ã¼ããããå©ç¨ãã¦ãã人ã®å²åã§ããã2018å¹´ã¾ã§ãäºæ¸¬ãã¦ããããã¹ããå é²å½ã®æ¥æ¬ãéå½ããªã¼ã¹ãã©ãªã¢ã§ã¯æ¥å¹´ãããããæ®åçã®ä¼¸ã³ãéãå§ãããæ®åçã®ä¸éãéå½ã70%å°åã°ããªã¼ã¹ãã©ãªã¢ã70%å°åå
çµæ¸ç£æ¥çã§ã¯ãæ¥æ¬ãã¡ãã·ã§ã³ç£æ¥ã®æµ·å¤å±éæ¦ç¥ã«é¢ãã調æ»ï¼å¹³æ25 年度ã¯ã¼ã«ã¸ã£ãã³ã®è½ã®çºæã»é£æºä¿é²äºæ¥ï¼ãã¡ãã·ã§ã³æ¥æ³èª¿æ»åã³ã¯ã¼ ã«ã¸ã£ãã³ã®ãã¬ã³ãã»ã»ããã£ã³ã°ã«é¢ããæ³¢åå¹æã»æ³¢åçµè·¯ã®å®éåæ)ï¼ãè¡ãã¾ããã æ¬èª¿æ»ã§ã¯ãã¯ãªã¨ã¤ãã£ãç£æ¥ã®ä¸æ ¸ã§ãããã¡ãã·ã§ã³åéã«çç®ããä¸è¯åï¼ä¸å½ãé¦æ¸¯åã³å°æ¹¾ãå«ãï¼ãæ±åã¢ã¸ã¢åãåç±³åã西欧åã«ãããå¸å ´ åã³ç£æ¥æ§é ã調æ»ã»åæããã°ãã¼ãã«ãã¼ã±ããã§æåããããã®ãã¤ã³ããæ½åºãã¾ããã 1ï¼æ¦è¦ æãå½ã®ãã¡ãã·ã§ã³å¸å ´ã¯ãç´è¿10å¹´ç·©ããã«ç¸®å°å¾åã«ããã¾ãã2013å¹´ã®å¸å ´è¦æ¨¡ã¯18å åï¼ã¢ã¯ã»ãµãªã¼çå«ãï¼ã2020å¹´ã«ããã¦ã18.9å åã®è¦éãã§ãããä»å¾ã®å¸å ´ä¼¸ã³çãéåãã¦ãããã¨ãããæãå½ãã¡ãã·ã§ã³ç£æ¥ã®æé·ã®ããã«ã¯ãã¡ãã·ã§ã³é¢é£ç£æ¥ã¨é£æºããæµ·å¤é²åºãä¸å¯æ¬ ã§ãã æ¬èª¿æ»ã§ã¯ãä¸ç
ä¼ç»æ¸ã«ã¯ãå¸å ´è¦æ¨¡ã»ã¦ã¼ã¶ã¼ãã¼ãºã®è£ä»ãçã説æããããã«èª¿æ»ãã¼ã¿ã¯å ¥ãããã¨ããã ãã ãè³æä½æã§ç¦ã£ã¦ããæã»ã©ãæ¤ç´¢ãã¦ãè¯ãæ å ±ãè¦ã¤ããã¾ããããããããªæã¯ãä»åãç´¹ä»ãããµã¤ãã®ä¸ãè¦ãã¦ã¿ã¦ä¸ãããã¹ã¿ã¼ãã¢ãããæè³å®¶ã®æ¹ãªã©ç¤¾å¤åãã«è³æãä½ãæã«ãå¿ ããå½¹ã«ç«ã¤ãã¼ã¿ãè¦ã¤ããã¯ãã§ãã ç®æ¬¡ ã1ãæ¿åºæ©é¢ã§ãã¼ã¿ãå ¬éãã¦ãããµã¤ãï¼Ã2ãµã¤ãï¼ ã2ããªãµã¼ãä¼ç¤¾ã®å ¬é調æ»ã横æçã«æ¢ãããµã¤ãï¼Ã3ãµã¤ãï¼ ã3ãå ¬é調æ»ãè¦ãã調æ»æ©é¢ã®ãµã¤ãï¼Ã4ãµã¤ãï¼ ã4ãèªä¸»èª¿æ»ã®çµæãå ¬éãã¦ãããªãµã¼ãä¼ç¤¾ã®ãµã¤ãï¼+Î±ï¼ ã1ãæ¿åºæ©é¢ã§ãã¼ã¿ãå ¬éãã¦ãããµã¤ã ï¼ï¼ç·åççµ±è¨å± ç·åççµ±è¨å±ã®ãµã¤ãã§ã¯ããå½å¢èª¿æ»ãã人å£æ¨è¨ããããã家è¨æ¶è²»ç¶æ³èª¿æ»ãããµã¼ãã¹ç£æ¥åå調æ»ããªã©æ§ã ãªå½å çµ±è¨ãã¼ã¿ãç¡æã§é²è¦§ã§ãã¾ããçµ±è¨ãã¼ã¿ä¸è¦§ã¯ãã¡
æ¨å¹´æ«ã«ãä¸ç主è¦å½ã®ãã¬ãè¦è´æéãã§è§£èª¬ããããã¤ã®ãªã¹ã®æ å ±éä¿¡åºã¯2011å¹´12æ14æ¥ã«ãã¬ãã¼ããã¼ã¸ãå ã«ã¦ãä¸çã®éä¿¡æ¥çãã¡ãã£ã¢ã®ååãæ´çããã¬ãã¼ããInternational Communications Market Report 2011(PDF)ããçºè¡¨ãããã¨ã¼ããããä¸ã§ãã¤ã®ãªã¹ä¸å¿ã®å 容ã§ã¯ããããææ義ãªãã¼ã¿ãçãè¾¼ã¾ãã¦ããã注ç®ãã¹ãå 容ã¨ããããä»åã¯ãã®ä¸ãããé³æ¥½ã¡ãã£ã¢å¸å ´ã®ååãã«ã¤ãã¦è¦ã¦è¡ããã¨ã«ããã ãé³æ¥½ã¡ãã£ã¢å¸å ´ãã¨ãã表ç¾ãç¨ãã¦ããããå ·ä½çã«ã¯ãCDããã¦ã³ãã¼ã販売ãªã©ãè¨é²ãããé³æ¥½ã販売ããå¸å ´ãã®ãã¨ãæããæ¥æ¬ã®å ´åã¯ä¾ãã°ãä¸æ¯æ°ã«ã¯ãã¸ã¿ã«åãåã¦ãâ¦é³æ¥½CDãªã©ã®å£²ãè¡ãã¨ææé³æ¥½é ä¿¡ã®å£²ä¸(2010å¹´ç)ãã«ããéãããã¸ã¿ã«ã®ã·ã§ã¢ãå¢å ããä¸æ¹ã販売ã»å£²ä¸å ¨ä½ã¯ç¸®å°å¾åã«ãããä¸æ¯æ°ãªã®ã¨å
Google ã§ã¯ãIPSOSãã¢ãã¤ã«ãã¼ã±ãã£ã³ã°åä¼ï¼MMAï¼ã¨ååãã¦ãä¸ç 30 ã«å½ã30,000 人ã®ã¹ãã¼ããã©ã³ã¦ã¼ã¶ã¼ã対象ã«ãã¹ãã¼ããã©ã³ã«é¢ãã大è¦æ¨¡ãªè¡åã»æè調æ»ãè¡ãã¾ãããæ¬æ¥ãããå調æ»çµæãæ¥æ¬ã§ãå ¬éãããã¾ãã ãã®èª¿æ»ã¯ãã¹ãã¼ããã©ã³ã®æ®åçãå©ç¨ç¶æ³ã»ã·ã¼ã³ã使ç¨ç¨éããªã³ã©ã¤ã³ã³ãã¼ã¹ï¼æ å ±åéã¨è³¼å ¥è¡åï¼ãåºåã¸ã®åå¿ã®5 ã¤ã®ã«ãã´ãªã«åããã¦ãããOur Mobile Planet ãµã¤ãã§ãèªç±ã«èª¿æ»çµæãã覧ããã ããã¨ãã§ãã¾ãã 調æ»çµæãããæ¥æ¬ã«é¢ããèå³æ·±ãçµæããç´¹ä»ãã¾ãã æ¥æ¬ã®ã¹ãã¼ããã©ã³ã¦ã¼ã¶ã¼ãã¤ã³ã¹ãã¼ã«ãã¦ããã¢ããªæ°ã¯å¹³å 45 åã§ã調æ»å¯¾è±¡ã®30 ã«å½ä¸ã§æå¤ã§ãããæ¥æ¬ã®ã¹ãã¼ããã©ã³ã¦ã¼ã¶ã¼ã§ãæ¯æ¥ 4 å以ä¸ã¢ãã¤ã«ã¤ã³ã¿ã¼ããããå©ç¨ãã¦ããã¨çãã人㯠68%ã§ãããã¯ã¢ã¸ã¢ã«ããã¦ãã£
ãªãªã¼ã¹ãé害æ å ±ãªã©ã®ãµã¼ãã¹ã®ãç¥ãã
ææ°ã®äººæ°ã¨ã³ããªã¼ã®é ä¿¡
å¦çãå®è¡ä¸ã§ã
j次ã®ããã¯ãã¼ã¯
kåã®ããã¯ãã¼ã¯
lãã¨ã§èªã
eã³ã¡ã³ãä¸è¦§ãéã
oãã¼ã¸ãéã
{{#tags}}- {{label}}
{{/tags}}