「人ã¯æˆ¦ç•¥çš„ã«ã‚³ãƒ³ãƒ†ãƒ³ãƒ„をシェアã—ã¦ã„ã‚‹ã€ã‚·ã‚§ã‚¢ã¨è‡ªå·±è¡¨ç¾ã®é–¢ä¿‚性を分æžâ€”—UM最新調査マッã‚ャンエリクソンã®ãƒ¡ãƒ‡ã‚£ã‚¢éƒ¨é–€ã§ã‚ã‚‹UMã¯ã€ã€Œãªãœäººã€…ã¯ã‚ªãƒ³ãƒ©ã‚¤ãƒ³ä¸Šã§ã‚³ãƒ³ãƒ†ãƒ³ãƒ„をシェアã™ã‚‹ã®ã‹ã€ã‚’テーマã«ã‚°ãƒãƒ¼ãƒãƒ«èª¿æŸ»ã‚’è¡Œã£ãŸã€‚「シェアã—ãŸã„コンテンツã¨ä¾¡å€¤ã‚’æ„Ÿã˜ã‚‹ã‚³ãƒ³ãƒ†ãƒ³ãƒ„ã¯ç•°ãªã‚‹ã€ã€Œäººã€…ã¯æˆ¦ç•¥çš„ã«ã‚³ãƒ³ãƒ†ãƒ³ãƒ„をシェアã—ã¦ã„ã‚‹ã€ã€Œå•†å“カテゴリーã”ã¨ã«ã‚³ãƒ³ãƒ†ãƒ³ãƒ„ã«æ±‚ã‚るニーズã¯ç•°ãªã‚‹ã€ãªã©ã‚’明らã‹ã«ã—ãŸæœ€æ–°ã®èª¿æŸ»çµæžœã‚’ダイジェストã§ç´¹ä»‹ã™ã‚‹ã€‚ コンテンツã®å½¹å‰²ã‚’ç†è§£ã—ã€ã©ã“ã§ã©ã®ã‚ˆã†ã«ã‚³ãƒ³ãƒ†ãƒ³ãƒ„を組ã¿å…¥ã‚Œã‚‹ã¨é©åˆ‡ã‹åˆ¤æ–ã§ãる―ã“れらã®çŸ¥è¦‹ã¯ã€ä»Šå¾Œãƒ–ランドãŒã‚³ãƒ³ãƒ†ãƒ³ãƒ„マーケティングをæˆåŠŸã•ã›ã‚‰ã‚Œã‚‹ã‹ã©ã†ã‹ã®å¤§ããªåˆ†å²ç‚¹ã¨ãªã‚‹ã€‚ UMã®ã€ŒWaveã€èª¿æŸ»ã¯ã€ä¸–ç•Œå„国ã®ã‚¤ãƒ³ã‚¿ãƒ¼ãƒãƒƒãƒˆãƒ¦ãƒ¼ã‚¶ãƒ¼ã®ã‚½ãƒ¼ã‚·ãƒ£ãƒ«ãƒ¡ãƒ‡ã‚£ã‚¢åˆ©ç”¨å®Ÿæ…‹ã‚„今後ã®ãƒˆãƒ¬ãƒ³ãƒ‰äºˆæ¸¬ã‚’目的ã«ã€2006å¹´ã‹ã‚‰8å¹´ã«ã‚ãŸã£ã¦æ¯Žå¹´å®Ÿæ–½ã•ã‚Œã¦ã„る。2014å¹´ã«å®Ÿæ–½ã•ã‚ŒãŸæœ€æ–°èª¿æŸ»ã€Œ#Wave8ã€ã¯ã€ã€ŒThe Language of Conten
https://jp.techcrunch.com/2014/10/30/20141029kantar-september-2014/
Shareable Social Media Posts | Social Media Today
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Fixing our social sharing tools
Google's Bradley Horowitz on Google+: 'Friction can be a very good thing'
https://jp.techcrunch.com/2012/06/16/20120615hitwise-google-us-search-share-down-5-in-the-last-year-bing-yahoo-gained/
https://jp.techcrunch.com/2012/06/21/20120620facebook-mobile-like-button/
Comscore Reports April 2012 U.S. Mobile Subscriber Market Share
メディア・パブ: ブラウザã®ä¸–界シェアã€ChromeãŒIEを追ã„抜ã
in the looop | Looops communications
Not Every App Is Joining Facebook's Oversharing World
https://jp.techcrunch.com/2012/01/10/20120109ios-marketshare-up-from-26-in-q3-to-43-in-octnov-2011/
https://jp.techcrunch.com/2011/12/02/20111201statcounter-chrome-takes-25-7-of-global-market-overtaking-firefox/
「Androidã€ãƒ¢ãƒã‚¤ãƒ«åºƒå‘Šã‚·ã‚§ã‚¢ã€ã€ŒiOSã€ã®2å€ã«--Millennial Media調査
ãƒãƒƒãƒˆãƒ¦ãƒ¼ã‚¶ãƒ¼ãŒã‚¯ãƒªã‚¨ãƒ¼ã‚¿ãƒ¼ã‚’支æ´ã™ã‚‹â€œãƒ‘トãƒãƒ³â€ã«ãªã‚Œã‚‹ã‚µãƒ¼ãƒ“ス『Grow!ã€ã¨ã€ŽCAMPFIREã€ãŒé–‹ç™ºä¸|ガジェット通信 GetNews
https://jp.techcrunch.com/2010/11/02/20101101browser-share-gain-chrome/
メディア・パブ: 米国ã®ã‚¹ãƒžãƒ¼ãƒˆãƒ•ã‚©ãƒ³ã®OSシェアã€ãƒ‹ãƒ¼ãƒ«ã‚»ãƒ³èª¿æŸ»ã§ã‚‚アンドãƒã‚¤ãƒ‰ãŒãƒˆãƒƒãƒ—ã«æµ®ä¸Š
https://jp.techcrunch.com/2010/10/06/20100902chrome-firefox-techcrunc/
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