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It takes a few days for things to return to normal, but we're officially back! First of all, we owe a big thanks to Google for being fair and transparent and allowing us back onto their results pages. We overstepped, and we deserved to get smacked. This post has 2 parts:The history of our link-building strategy: how it started, evolved, and eventually spun out of control.The story of how we approa
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Yesterday RapGenius posted the following announcement on their Facebook page: As a contributor to various blogs and an endearing fan of RapGenius, I took a special interest in this opportunity. So, I emailed Mahbod for more details: Mahbod quickly responded: What you see here is the beginning of a potential growth hack for RapGenius. To understand this growth hack, you must be aware of the busines
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PRETEND for a moment that you are Googleâs search engine. Someone types the word âdressesâ and hits enter. What will be the very first result? There are, of course, a lot of possibilities. Macyâs comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia entry on the history of hemlines. O.K., how about the word âbeddingâ? Bed Bath & Beyond seems a candidate. Or Wal-Mart,
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