Commercial advertising media can include wall paintings, billboards , street furniture components, printed flyers, radio, cinema and television ads, web banners, web popups, skywriting, bus stop benches, magazines, newspapers, video advertisement blogs, town criers...
Apple has posted a selection of iPhone ads, which aired Sunday, to its Web site. The ads, "Never Been an iPod," "How To," and "Calamari," are all available for viewing via QuickTime. The ads also note that the iPhone is coming June 29.
Apple 2.0 posts that pre-sales of Apple’s iPhone on eBay are not only reaching lofty figures, but promise to deliver the phone on or around June 14, before previously speculated launch dates for the most hyped phone in history.
The listings, three of which can be visited here, here and here range in bids from $615 to $1025 at the time of writing and come from eBay sellers with solid reputations. The lowest feedback score of sellers amongst the 3 listings is 99.0% and one is a eBay Power Seller.
Seller vg5620 notes in their listing that the brand new 8 GB Apple iPhone listed will work on Cingular and is due to be released in the U.S. in June.
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Agency: TBWA/Media Arts Lab Chief Creative Officer: Lee Clow Executive Creative Director: Duncan Milner Creative Director: Eric Grunbaum ACD/Art Director: Alaiun Briere Agency Producer: Anne Oburgh Production Company: Greendot Films Director: Mark Coppos, Virginia Lee Director of Photography: Rebecca Baehler Executive Producer: Rick Fishbein Producer: Sharon Lorick, Pam Doyle Editorial Company: Nomad Editing Company, Inc. - Santa Monica
One high-style newcomer to the Oscars this year wasn't seen on the red-carpet or heading to the Governor's Ball, but it's likely to still be creating buzz this time next year. Betty Rubble was one of the stars of Apple's Oscar iPhone spot.
The Apple iPhone appeared briefly at the end of a 30-second spot in the first TV ad of what will likely be a huge marketing effort for the smart phone. The device won't be available until June, but analysts say the design-heavy, expensive product played to the right early-adopter crowd that tunes in for the annual Hollywood awards show.
Persuading influentials "The iPhone is all about cachet and style. And it is expensive," said Jupiter Kagan Research analyst Emily Riley. "With a relatively high price point, the first step is to convince the right influential people to buy it."
The Oscar iPhone ad, created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day), marks the first time in recent history that Apple has run an ad for a product that is not yet available. Apple CEO Steve Jobs has previously prided himself on the fact that he and and his company didn't discuss products until they were ready for retail.
Mr. Jobs first previewed the iPhone to major buzz during the Macworld conference in early January. Miro Kazakoff, director-wireless practice at online researcher Compete, said that while it had been common in the wireless industry for companies to pre-announce upcoming phones by several months, the trend is now to wait until much closer to launch to unveil devices.
Smart phone's features The iPhone's features are varied: It is a mobile phone, a widescreen video iPod, a two megapixel camera and an internet communications device (meaning it comes with e-mail, web browsing, search fuctions and maps), all with a stylish, widget-filled touchscreen interface.
While it is not certain exactly why the iPhone ad appeared on the Oscars, one likely reason is to maintain the initial positive buzz until the product is ready.
"It was very well received, but they want to make sure that high level of consciousness and excitement stays high," Ms. Riley said. Willing to spend less Only 1% of the total 26% of people who said they are likely to buy an iPhone are willing to pay $500 or more for it, according to a recent survey by Compete. The "sweet spot" for iPhone was the $200-$299 price range, where 42% of the interested buyers said would purchase, Mr. Kazakoff said.
The TV spot begins with a shot of an old-fashioned phone ringing and follows with 31 clips from TV series and movies of stars answering phones with a variety of "Hellos," from Lucille Ball and Jerry Lewis in black and white to Robert Redford, John Travolta and "Mr. Incredible" from more recent movies.
Interestingly, the TV spot, which ran three times during the broadcast, never mentions or shows the iPhone name. After the barrage of famous greetings, a single shot of the iPhone briefly appears, followed by "Hello," then "Coming in June" and, lastly, a shot of the Apple logo. While that may have been a coy play on the part of Apple and its agency, it may have also been a legal practicality. Apple and internet equipment maker Cisco Systems have been wrangling over the rights to the name iPhone, with the trademark long registered to Cisco. Though the two sides last week settled their differences and agreed to both use the iPhone name (though the terms of that deal remain unknown), it may have been too late to alter the Oscar ad.
Also not mentioned in the commercial is Cingular/AT&T, the wireless network that will exclusively carry the iPhone. Oscar-only ad? It is unknown whether the ad was created specifically for the Oscars or if it will run again. Neither Apple nor TBWA returned calls by press time. But some in the industry are hopeful.
"You ignorant fools! I was going to offer you eternal life." "Wait, that was on the iPhone?" "Yes, but you didn't let me get to it!" Yep, that sounds like the right response from Mac cult members.
It's much more than just a phone! Check out some of its additional functions.
I could use the camera,video player,remote,blow dryer,lip gloss,condiment dispenser,the portable shower,hard to use cellphone and my fave the hand granade LOL!
