Social ads: Pedestrian ghost

JWT / SHELL
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova

Operator: Stas Bespolit
Announcer: Jon Poser

Executive Producer: Alexander Cherniavsky
Producer: Boris Kirichek
Model maker: Valeriy Pritihenko

Kiev Postproduction
General Producer: Sergey Kolesnik
Producer: Vladimir Piven
Sound Producer: Vladimir Chikish
Music Composer: Anton Denisov
Sound Mixer: Sergey Parigin
Designer: Artyom Ryabokon

Digital support:
Alexander Mozhaev
Yuriy Shyshkovsky
Sergey Taranenko

Shell:
Brand manager: Alla Antonyuk

Thanks to: Volodymyr Voyt, Beastie Boys

Description:
During the Halloween team JWT and Shell held a rally, which was designed in an unusual way to draw the attention of drivers to comply with normal traffic (speeding and pedestrian safety), as well as to make think about the consequences.

We've created a mechanism Pedestrian Ghost, who one night found a hatch straight road at a crosswalk (Boulevard Lepse, Kiev). The mechanism was connected to the radar and operates at excessive speed approaching vehicle. Discouraged at the sight of the driver takes to the sky is not the pedestrian, not the ghost could do nothing except slow down and rethink their behavior on the road.

The next day, the Internet emerged a controversial video footage, which took off in an unknown driver avtoregistrator:

During the first three weeks of the video broke all performance views, widely spread among the Internet, it drank all the Forums in Ukraine (and later Russia, Kazakhstan and other CIS countries), profile avtogruppy in social networks. It also appeared on many sites that discuss rules SDA. Videos triggered a powerful wave of discussions of the issue of road safety that has not yet been able to do even openly provocative video-clip, and it became a "video of the week."
- Total video that was attended by over 200 000 hits (70 000 - only YouTube).
- The real coverage - two million users.
- Attracted more than 500 commentators, causing heated discussion about speeding driver and pedestrian safety.
- Unpredictable amount of feedback, approx. 80% of which as a result of reduced to the solution of our problem: can not exceed the speed limit, you must be careful on the roads, especially at night and, of course, slow down before pedestrian crossings, so as not to send to heaven someone's soul.

It would be worthwhile to note that the CIS in the highest percentage of deaths among pedestrians: they accounted for 37% of all road fatalities. But the highest rates in the region in this category at this in Ukraine - 56%. And then in Kiev, the most common types are avtoproisshestvy assaults on pedestrians and vehicle collisions.

Heineken viral spot: are you still with us?

Excellent OP for the Heineken brand, which meets several football fans in an opera on the night of AC Milan Real Madrid in the Champions League. Anxious to please their bosses or girlfriends, these football fans have agreed to deny the release of this game.
What was their surprise when they realized that in reality, they were able to watch the match live from the Opera.

Advertising Agency: JWT Milan
Brand: Heineken

Заказать вмещаемый шкаф купе Киев, Чернигове или Броварах можно у компании Купе-Хаус.

Stride gum commercials

Stride: Lederhosen

Ad Campaign: Spit our your Stride gum and chew another piece, already! Or we'll find you
Agency: JWT, New York
Co-President, Chief Creative Officer: Ty Montague
Executive Creative Director: Jeff Bitsack
Creative Director: Jackie Hathiramani
Art Director: David Suarez
Copywriters: Danny Gonzalez, Jeff Bitsack, Jackie Hathiramani
Director of Integrated Productions: Clair Grupp
Agency Producer: Owen Katz
Director: John O'Hagan
Production Company: RSA, New York
Editor: Dave Anderson
Editing House: Mackenzie Cutler
Sound Design: Sound Lounge/Audio Engine

Stride gum: Office Park


* Ad Campaign: Spit our your Stride gum and chew another piece, already! Or we'll find you

Agency: JWT, New York
CCO: Ty Montague
ECD: Jeff Bitsack
CD: Jackie Hathiramani
CW: Danny Gonzalez
AD: David Suarez
Producer: Owen Katz

Production Company: RSA, Los Angeles
Dir: John O'Hagan
DP: Eric Schmidt
Line Producer: Josh Porter
EP: Marjie Abrahams

Editorial
Studio: Mackenzie Cutler, New York
Editor: Dave Anderson
Asst editor: Adam Bazadona
EP: Melissa Miller
Sound design: Marc Healy
Smoke Operator: Jimmy Hayhow
Smoke Assistant: Sarah Edwards

VFX Company: Mass Market, NYC
EP: Justin Lane
Producer: Wendy Garfinkle, Rich Rama
Flame Artist: Mark French, Aska Otake, Chris Staves
Rotoscope: David Mate

Audio
Music Company: JWTwo, New York
Music Producer: Theresa Notartomaso, Priscilla Colon, Mike Gaydos
Studio: Sound Lounge, New York; audioEngine, New York; JW2, New York
Engineer: Peter Holcomb (Sound Lounge); Tom Goldblatt (audioEngine); Andy Green (JW2) EP audioEngine: Gloria Pitagorsky

Telecine:
Studio: the Mill, New York
Colorist: Damien Van Der Cruyssen


O2 3G iPhone
Crazy Panasonic Advertising - Vertical Tennis
За Чернигов

video: Ford G Series: Fingers

Advertising Agency: JWT Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Directors: Angus Hennah, Keith Nicholas
Art Directors: Phil van Bruchem, Nick Weller
Copywriters: Nick Weller, Phil van Bruchem
Agency producer: Justine Kubale
Director: Michael Spiccia
Producer: Matt Long / Good Oil Films
DOP: Danny Ruhlmann
Post effects: Richard Lambert / Finn Design

How to sell an ad (Video)

This is what you must do to sell your client an ad



SCALA JWT Romania WTF presentation.

Smirnoff - Signature

Client:Smirnoff
Agency:JWT - New York
Chief Creative Officer:Ty Montague
Executive Creative Director:Jeremy Postaer
CD/Art Director:Damian Totman
Copywriter:Matt MacDonald
Production Company:Paranoid US
Director:Edouard Salier
Executive Producer:Phillip Detchmendy
Producer:Anne Lifshitz
Visual Effects:Def 2 Shoot
Sound Design:750 MPH
Music Company:Visual Music
Composer:Bear McReary
Director of Production:Nick Setounski
Sound Design/Audio Engineer:Gary Walker

What we see when you smoke?

Smoking & Tobacco Addiction Relief Center

Agency: JWT, Atlanta, USA
Executive Creative Director: Carl Warner
Art Director: James Robinson
Copywriter: David Cohen
Photographer: Lucas Doran Cosgrove
Published: January 2007

Veet ads

Agency: JWT Paris
Executive Creative Director: Andrea Stillacci / Pascal Manry
Art Director: Jerome Gonfond
Copywriter: Aaron Stillman