In February, the English town of Sussex has launched a social campaign to fight for road safety. Movie «Embrace life» / «Embrace Life" showed in slow motion, as the Pope on an imaginary car gets into an imaginary traffic accident, a daughter and a mother to save him, holding his own hands, like seat belts.
The positive message and the visual range, in contrast to conventional shocking tactics of social advertising, the movie brought the audience a strong emotional response. Less than a year on the YouTube video watched by nearly 12 million people.
Embrace Life - always wear your seat belt
For the title, "Advertisements of the Year" on YouTube have fought three campaigns: Old Spice «The Man Your Man Could Smell Like» by Wieden & Kennedy Portland; «O2 Gorillaz» by VCCP and Fosters «Good call» of Adam & Eve.
Title «YouTube Ad of the Year» has been awarded since 2007 campaigns, representing a "standard of quality, role model and a starting point for further development of the advertising industry."
Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts
Wednesday, November 24, 2010
Tuesday, June 5, 2007
YouTube coming to Apple TV
Apple has announced that it’s bringing the Internet’s most popular originally-created content from YouTube to the living room with Apple TV. Beginning in mid-June, Apple TV will wirelessly stream videos directly from YouTube and play them on a user’s widescreen TV.
“This is the first time users can easily browse, find and watch YouTube videos right from their living room couch, and it’s really, really fun,” said Steve Jobs, Apple’s CEO. “YouTube is a worldwide sensation, and Apple TV is bringing it directly from the Internet onto the widescreen TV in your living room.” Apple also announced that it is offering a new Apple TV build-to-order option with a 160GB hard drive for US$399. The new larger hard drive offers four times the storage for up to 200 hours of video, 36,000 songs, 25,000 photos or a combination of each.
“This is the first time users can easily browse, find and watch YouTube videos right from their living room couch, and it’s really, really fun,” said Steve Jobs, Apple’s CEO. “YouTube is a worldwide sensation, and Apple TV is bringing it directly from the Internet onto the widescreen TV in your living room.” Apple also announced that it is offering a new Apple TV build-to-order option with a 160GB hard drive for US$399. The new larger hard drive offers four times the storage for up to 200 hours of video, 36,000 songs, 25,000 photos or a combination of each.
Tuesday, March 27, 2007
Sites for video blogging.
Youtube
www.youtube.com
Besides
being one of the most popular video blogging web sites,Youtube is one
of the oldest of its kind.Founded in 2005,this web site provides a free
platform that facilitates the sharing of user-created videos.Once you
are registered with the site you become a member and can upload your
videos in MPEG,AVI or MOV format.You can even upload MPEG4(DivX or
XviD-encoded video clips) for higher video quality.After recording
movies using your camcorder,digital still camera (using the movie mode)
or your video-capable cell phone,you can use one of several free tools
to convert your video to any of the above formats before uploading
them.Members also have access to other facilities including the ability
to edit posts to their videos and remove them later if they wish to.The
web site also lets you tag your videos,which makes it easier to search
and locate videos of specific content and subject.To protect
privacy,uploaded videos can be set to be private or public,thus
restricting viewing access.Another cool feature is the ability to
directly upload videos from mobile devices like PDAs and cell phones
using its nifty Mobile Upload option in conjuction with the MMS
capability of your phone.
For
first-time users,the site includes a comprehensive help section that
describe the web site's capabilities along with answers to
frequently-asked questions regarding posting and managing video
posts.For both members and guests of the site,you can even link its
hosted videos to other web sites by embedded them directly into the web
page.
Metacafe
www.metacafe.com
Another
web site offering similar capabilities to that of Youtube is
Metacafe.It serves as a video sharing platform,allowing users to post
their video clips.Founded in Israel,this site has over 20 million
unique visitors Watching over 400 million video streams each month.Here
too,after a free registration you can proceed to upload your own
videos.The video quality standards used on Metacafe are of a noticeably
higher quality than that used on other video sharing platforms such as
Youtube.To be able to upload videos,a 4.8 MB client application needs
to be downloaded and installed on the client computer,after which you
can upload content,rate clips,post user comments or share the clips
with a friend.The application also allows you to save clips to your
computer for office offline viewing.Besides user-posted video clips,the
web sites also offers movie trailers,games and other fun stuff.
Podcasting
www.apple.com/podcasting
For
all those who use iTunes as their music management and MP3 playback
needs,you've probably already heard of podcasting.This is the term
given to the ability to share user-created audio and video clips on
Apple's iTunes network.Podcasts are "channels" that can be subscribed
to through the online iTunes Music Store interface.While the term
initially applicable to user-created audio streams,podcasts can now be
video-based as they are primarily intended to run on Apple's video
enabled iPods (though they can be downloaded and viewed on any
video-capable computer or handheld device that supports the video
standard).As regard the video standard,podcasts can only be created in
M4V,MP4 or MOV video formats which happens to be native video export
formats in Apple's Quicktime 7 Pro.If you have a Mac,it will be
understandably easier to create a podcast by using a DV camera and the
iSight software used for capturing and saving your video file.This can
be done on a PC using the applicable software to grab video and export
it to the supported format.Unlike the video blogging web sites
described earlier,you cannot actually upload videos to the iTunes Music
Store- to share podcasts,you will need to first host your video as an
enclosure on an existing blogging service such as "Blogger" and then
provide the RSS link on the iTunes Music Store.After this is done,it
shows up on the iTunes Music Store listing in the podcast category.Of
course,this is the best way to share your video clips with iPod users
as they are synchronized with the device through the iTunes
interface.There are numerous detailed tutorials on how to do this on
iTunes Music Store and on other web sites.
Now
that the capablity exists on the device(be it a cell phone,camcorder or
digicam),the ability to share your videos with the world is a powerful
capability for communication.While video blogging is still at an
embryonic stage in the country,there are many examples of surprisingly
popular users who partake of everything from citizen journalism to
kitschy video clips of their daily experiences.Still,there is no
denying the power behind this trend of any-users video sharing.
www.youtube.com
Besides
being one of the most popular video blogging web sites,Youtube is one
of the oldest of its kind.Founded in 2005,this web site provides a free
platform that facilitates the sharing of user-created videos.Once you
are registered with the site you become a member and can upload your
videos in MPEG,AVI or MOV format.You can even upload MPEG4(DivX or
XviD-encoded video clips) for higher video quality.After recording
movies using your camcorder,digital still camera (using the movie mode)
or your video-capable cell phone,you can use one of several free tools
to convert your video to any of the above formats before uploading
them.Members also have access to other facilities including the ability
to edit posts to their videos and remove them later if they wish to.The
web site also lets you tag your videos,which makes it easier to search
and locate videos of specific content and subject.To protect
privacy,uploaded videos can be set to be private or public,thus
restricting viewing access.Another cool feature is the ability to
directly upload videos from mobile devices like PDAs and cell phones
using its nifty Mobile Upload option in conjuction with the MMS
capability of your phone.
For
first-time users,the site includes a comprehensive help section that
describe the web site's capabilities along with answers to
frequently-asked questions regarding posting and managing video
posts.For both members and guests of the site,you can even link its
hosted videos to other web sites by embedded them directly into the web
page.
Metacafe
www.metacafe.com
Another
web site offering similar capabilities to that of Youtube is
Metacafe.It serves as a video sharing platform,allowing users to post
their video clips.Founded in Israel,this site has over 20 million
unique visitors Watching over 400 million video streams each month.Here
too,after a free registration you can proceed to upload your own
videos.The video quality standards used on Metacafe are of a noticeably
higher quality than that used on other video sharing platforms such as
Youtube.To be able to upload videos,a 4.8 MB client application needs
to be downloaded and installed on the client computer,after which you
can upload content,rate clips,post user comments or share the clips
with a friend.The application also allows you to save clips to your
computer for office offline viewing.Besides user-posted video clips,the
web sites also offers movie trailers,games and other fun stuff.
Podcasting
www.apple.com/podcasting
For
all those who use iTunes as their music management and MP3 playback
needs,you've probably already heard of podcasting.This is the term
given to the ability to share user-created audio and video clips on
Apple's iTunes network.Podcasts are "channels" that can be subscribed
to through the online iTunes Music Store interface.While the term
initially applicable to user-created audio streams,podcasts can now be
video-based as they are primarily intended to run on Apple's video
enabled iPods (though they can be downloaded and viewed on any
video-capable computer or handheld device that supports the video
standard).As regard the video standard,podcasts can only be created in
M4V,MP4 or MOV video formats which happens to be native video export
formats in Apple's Quicktime 7 Pro.If you have a Mac,it will be
understandably easier to create a podcast by using a DV camera and the
iSight software used for capturing and saving your video file.This can
be done on a PC using the applicable software to grab video and export
it to the supported format.Unlike the video blogging web sites
described earlier,you cannot actually upload videos to the iTunes Music
Store- to share podcasts,you will need to first host your video as an
enclosure on an existing blogging service such as "Blogger" and then
provide the RSS link on the iTunes Music Store.After this is done,it
shows up on the iTunes Music Store listing in the podcast category.Of
course,this is the best way to share your video clips with iPod users
as they are synchronized with the device through the iTunes
interface.There are numerous detailed tutorials on how to do this on
iTunes Music Store and on other web sites.
Now
that the capablity exists on the device(be it a cell phone,camcorder or
digicam),the ability to share your videos with the world is a powerful
capability for communication.While video blogging is still at an
embryonic stage in the country,there are many examples of surprisingly
popular users who partake of everything from citizen journalism to
kitschy video clips of their daily experiences.Still,there is no
denying the power behind this trend of any-users video sharing.
Wednesday, March 21, 2007
YouTube Video Awards Voting Open
Voting is on for the YouTube Video Awards 2006 in various categories. Every hour you can rank your favorites until they freeze voting on March 23, 2007, at 3pm PT.
The seven categories in which you can vote videos are
- Most Creative — Innovative And Cutting Edge Video
- Most Inspirational — Things That Make You Think Or Feel
- Best Series — The Best In Serial Entertainment
- Best Comedy — They Had Us In Stitches
- Musician Of The Year — Celebrating YouTube’s Home-Grown Musical Talent
- Best Commentary — The Bloggers Who Caught Our Attention
- Most Adorable Video Ever — So Cute It Hurts
They say the No.1 videos on each list “will get bragging rights and a fancy trophy to feature prominently in a future video”. So start voting in the YouTube Video Awards and let the best video win…
Vote now and vote often. Every hour you can rank your favorites until we freeze voting on March 23, 2007, at 3pm PT. The No.1 videos on each list will get bragging rights and a fancy trophy to feature prominently in a future video.
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