GOOGLE AUTOCOMPLETES THE WORLD'S OPINION OF WOMEN

High-quality social ads from Ogilvy & Mathers (Dubai

), based on real search tips from Google.

CNN.com Inks Multi-Year Advertising Agreement with Google

CNN.com Inks Multi-Year Advertising Agreement with Google

Exclusive advertising deal connects CNN.com with hundreds of thousands of advertisers

ATLANTA and MOUNTAIN VIEW, Calif. (August 28, 2007) - CNN.com and Google (NASDAQ: GOOG) announced an agreement today that enlists Google’s AdSense™ advertising program to deliver site targeted advertising to CNN.com.

Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of CNN.com. "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."

"CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships. "By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."

Google offers publishers a simple way to monetize their content by connecting them with hundreds of thousands of advertisers. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budget. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand impressions for space on their site.

About CNN.com
CNN.com is the world's No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering - both live and on-demand - is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award and two EPpy awards.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Creative ads from Google

Online Video Ads: Just Wait

Poke around on Yahoo! (YHOO) a bit, and you'd think online video advertising is already flourishing. A trailer for the latest Harry Potter film is prominently located on Yahoo's home page. On the portal's food site, there's a Hellmann's mayonnaise ad that features a video of a man steaming salmon on his car engine. And a search for "funny videos" reveals an entire Yahoo channel devoted to online commercials.

But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06, "Up Next: Online Video Ad Boom?").

Though the numbers sound large, the expected activity over the next four years suggests that advertisers will be merely experimenting with the medium. Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
Much More to Come

It's after 2011 that the floodgates will really open, says eMarketer senior analyst David Hallerman. By then, the distinction between television and Web video will be so blurred that advertisers will begin directing more of their marketing budgets to the online version. "All you have to do is take a few percentages off of a TV advertiser's typical budget and that is going to be a large amount of money," says Hallerman. Television advertising is expected to top $46.3 billion in 2011, according to PricewaterhouseCoopers.

The lines are already blurring. Sony plans to transform its online video site Grouper into a farm team, of sorts, for professional media talent. The decision marks a move away from the riskier user-generated content that advertisers have been reluctant to embrace, and toward making online video more television-quality, and presumably more advertiser-friendly.

By 2011, online commercials will likely appear in multiple forms beyond today's pre-roll ads, which users must sit through before watching a video clip. For example, some interactive banners will play an ad whenever a user clicks it or rolls the cursor over it. And graphics along the bottom or side of a video clip will encourage users to watch a commercial.

Hallerman also expects that more online video ads will offer rewards in exchange for the user's time. Potential payoffs may include free content, games, coupons, or ways for users to personalize commercials. Ads that don't offer such compensation will have to be sufficiently entertaining so that users aren't turned off. A study by Burst Media found that 77% of users find video ads intrusive.
New Formats in the Offing

Companies are already experimenting with the new video ad formats. Yahoo, for example, is working with animated window-shade ads that a user can pull down over a video. It is also testing graphical ads that appear during a video in the same way that TV networks now show ads at the bottom of the screen—say, to promote a new sitcom—while another program is being aired. "Ads will change to be less obtrusive to the user," says Mike Folgner, general manager of Yahoo! Video and former CEO of Jumpcut, which Yahoo acquired in September (see BusinessWeek.com, 10/2/06, "Yahoo's Strategy: Growth by Acquisition"). Folgner also sees advertisers integrating more user-generated video in ad campaigns. Already, PepsiCo's (PEP) Doritos and other brands have held contests with Yahoo encouraging users to create videos about their products.

VideoEgg,a startup that distributes video ads in its own player across social networks, has been serving overlaid graphic ads with its video content. The company is working with close to 100 advertisers, including Rockstar Games and General Motors (GM), says Troy Young, VideoEgg's chief marketing officer. Young says new formats are necessary to keep from annoying audiences. "Pre-roll is a really challenging advertising execution in terms of meeting the needs of the community. You don't want to start off alienating someone," says Young. "We are trying to bring a variety of ad types to the market."
Making the Medium More Accessible

The new forms of online video advertising are only partly responsible for marketer interest in the medium. The other culprit is cost. Internet video is relatively cheap compared to the millions it can cost to produce a regular TV commercial and secure a 30-second network slot.

TurnHere, a startup that produces Internet videos for businesses ranging from the corner bistro to global hotel chains, can produce an online commercial for as little as $500, says Bradley Inman, TurnHere's founder and CEO. Producers of conventional TV commercials "spend more on the catering trucks than we do on the video," says Inman.

The company has 2,000 independent filmmakers around the world available to shoot films for local businesses. Many of TurnHere's commercials take the form of short documentaries about each business. Think of the concierge at a hotel showing users around the grounds. The ads can be featured on a company's Web page or on local search sites such as IAC/InterActive Corp.'s (IACI) Citysearch.com.

Internet advertising leader Google (GOOG) is also trying to make the medium more accessible. In May, it began distributing click-to-play commercials through its AdSense network, a group of Web sites that post ads in exchange for a slice of the revenue (see BusinessWeek.com, 5/24/07, "Google's In-Video Ad Experiment").

No doubt online video advertising still has a way to go before every business has an Internet commercial. But users should be prepared for the Web to look a lot more like TV.

Study exposes search spam

Everybody knows that during searching for "phentermine" you surely will find a great variety of one-page Web sites that will send you to other Web site instead of required. Thanks to that, will be generated click-through advertising revenue. It is very irritating and is not good for your profit.
Microsoft Corp. and University of California developed the way how to stop the practice of so- called "search spammers".
Prof. Baranovski’s ([email protected]) project is supposed to support advertisers in order to examine those who have the profit from the spam traffic; moreover this project will give the long and health life to the Web.
This project is going to have review at the 16th International World Wide Web Conference in Banff, Alberta this May.
The main topic is so-called redirection spam; actually the problem is that when user clicks on uniform resource locator (URL) he gets automatic redirect to different URL and receives advertising from there.
Let’s look at one example: you go to orbitz.com, a popular travel services site, and there you find 5 layers which are located between lawful advertisers; it appears that advertising goes from a syndycator that have purchased space on aggregator’s high-traffic Web pages.
As a matter of fact, Web spammers sell traffic to aggregator and give them opportunity to go to the millions pages in order such products as ringtones or prescription drugs find costumers. There is also another mechanism that also distributes URLs – inserting on blog of a user as comment.
When some link is clicked you get redirection to other page, brining benefit back to its controller through pay-per-click advertising. Such company as Google Inc. offers that thanks to AdSense program.
But after appearing Web page analysis and new spam detection it is possible to reduce redirection chains.
Among four unique Blogspot.com URLs that were found in the top 50 were spams. "Splog" – is the blog that made for marketing purposes.
According to other study, it was found out that domain topsearch10.com is responsible for 22-25% of all the spam that were detected during the research.
The two blocks of Internet protocol (IP) addresses were narrowed down in order advertisements go to the pages of spamers. It is alike the bottleneck, the most convenient point where layer can attack searched spam.
It is obvious that advertisers should be more attentive to the places where their ads are.
It is also clear that advertisers' money play the main role in developing spam industry that in turn lower the quality of content and productivity of Web.

Should 75% of search results really come from one company?

Agency: Fallon — London
Creative: Ali Alvarez, Nicolas Randall
Creative Director: Micah Walker
Agency Producer: Dionne Jackson
Director: Kalle Haglund
Director of Photography: Tim Bret-Day
Producer: Bart Yates
Editor: Tony Kearns
VFX: The Mill — London
Engineer: Aaron Reynolds
Engineering: Wave

Google Video Ads

The scope of advertising just got a further boost with Google making more in-roads possible for big time advertisers making use of Google video ads. A recent announcement by Google declares that the search engine has made organized the play video for effective use of money spent on marketing through visual media more worthwhile; with Google videos now coming with a Google Video Store model that it has now started using. Google video ads have a major share in the online marketing segment and its click-to-play category of video ads form a substantial chunk of the site’s AdWords content network; thus, what the site has given the online media industry is Adwords videos in plentiful now.

In its latest launch declaration, Google video ads were extended towards all those advertisers of AdWords conducting business in the US, Canada and Japan with further expansion plans to include the rest of the world. Apart from the common advertising options in Google AdWords, like the click-to-play Google video ads, there will be the factor of competition from AdSense and other advertising segments for placement on these sites. For all advertisers that have invested in marketing of their products by running simple text link or image ads, the response of viewers towards Google video ads has been instantaneously powerful, video being a visual and more captivating medium. Thus, Google video ads are now all set to raise the outreach of online publishers and advertisers alike.

The click-to-play variety of Google video ads is expected to be targeted by keyword, like the normal Google AdSense system, or possibly through the Google site targeting system; this factor depends largely on the sum that the advertiser pays. Recently in the news at a large press conference held in New York, Google spokespersons made the channel’s intention on making video available for advertisers choosing their site option for targeting traffic and potential online consumers. Google video ads were pitched to being Google’s biggest move so far into the rapidly developing field of brand advertising, and the site representative further added that Google would possible even allow publishers to use its AdSense network to display targeted video ads. These advertising spots, Google video ads representative’s claimed, can be for as long as two minutes with the site only charging the Google video ads producers if a web user clicks through to an advertiser’s website. Those businesses interested in making online marketing pitches have the option from Google video ads publishers to pay per 1,000 impressions. Thus, this comes as a welcome break for all local advertisers who mostly rely on commercial spots on television or radio and have yet to explore the full reach of search engine marketing using keyword correlation strategies, that has come up in a big way, thanks to sites like Google opening more possibilities for them. This is especially true of Google video ads that are in the category of click-to-play, which can be either targeting to one particular geographical region or targeting towards an entire nation or just at a local level for more specific target audience reach.

By: John Cecil

Blog Advertising Earnings - Qumana Survey

Today we'll follow up on the post about the Use of Advertising by Bloggers with a post on how much people earn from their blogs and how satisfied they are with these earnings.

n=26

On a per month basis, 69% of our bloggers (those who previously indicated they participate in advertising programs) earn less than $20 per month from all income sources: advertising & sponsorship. It's rather a pity that so many bloggers, of whom we have identified as being experienced, are not seeing any return for their efforts.

You can see from the graph that there is a real hurdle between $50 a month and anything above. From general experience, I know that blogs tend to go through several earnings ranges. You can be stuck on one range for a long time then jump up to the next without really experiencing a gradual incline in that direction.

We can see, for example, that there is a big barrier between earning $50 per month an anything greater than that - it would appear the next gap starts at $200.

n=31

We asked our users if they were frustrated with what they make. In the open-ended comments, most bloggers indicated they wanted to make more; some didn't know how, and some felt they were just beginning.

All of these are valid points that can be made, but they all point to the fact that people just don't know how to make money from their blogs. I don't know how many blogs there are out there trying to teach bloggers all the tricks and modifications you can do to tweak your ads, get the right context, or so on. It's really an overwhelming amount of information. And can leave some feeling they are "just not there yet" - that you need to be very savvy to start making money.

I disagree. I think everyone has the ability to start making money right away, and think it should be simple. The tools we have right now are for techie geeks - even the integration of AdSense in to Blogger is not a solution - it still puts a lot of pressure on people to understand the nuances of ad programs to be able to get something back in return.

n=79

We asked some more questions of the full set of respondents about making money from blogging. When asked if they want to make more, a clear 59% of people say yes. A surprising 20% don't want to make more - these bloggers fall into the category of those who don't have advertising because they don't like it.

If we take the 20% who don't care as some who just don't think they have a chance at making money, we have an even stronger indication that people really do want to make more money. Who doesn't, after all?

n=67

Since we knew going into the survey that most people were going to want to make more money blogging than what they currently make, we put in a question asking them how much they wanted. Of course, these results have just a bit of bias because 'want' and 'reality' are not necessarily the same thing, even when reality is a good chunk of change.

Looking back, if I had answered this question, I would have said $1000+ too - partially because I do want to make a living from blogging and see myself there eventually, but partially because it would be funny to say.

So, it came as no surprise to see that 22% of our users also want to make more than $1000 per month from blogging. It's not a bad goal. Since most of our users are experienced bloggers, and have shown to stick it out by posting on more than one blog and for an extended period of time, we'll likely see a lot of them reach this goal.


I was surprised to see so many answers of below $20 - these bloggers don't earn much now, being new or not knowing how, so would be happy even with a small return for their efforts. Such a return would likely pay for the blog, and very little more.

I'd like to see more of our bloggers reaching for higher earnings goals. Blogging can be a career - Tris and I have proved that. Advertising is a part of how we make our living, and we think that we have a powerful message to spread about making money blogging. But what we can learn here is that it's just too hard to figure out right now. We need to make blog advertising easier.



-----

Stay tuned for my next post on people's opinions of advertising in blogs and later for keyword vs. contextual advertising.