人ã¯é£´ã¨éžã ã‘ã§å‹•ã‹ãªã„。プラットフォームを与ãˆã‚ˆã†äººã‚’å‹•ã‹ã—ã€ä¸€å®šã®ã‚´ãƒ¼ãƒ«ã‚’é”æˆã™ã‚‹ã®ã¯é›£ã—ã„タスクã§ã™ã€‚ã‚ã‚‹ã¨ã“ã‚ã¾ã§ã¯å±å’¤ã—ã¦ã€ã€Œã€œã—ãªã•ã„ã€ã•ã‚‚ãªãã°ã€ã¨è„…ã—ã¦çµæžœã‚’å¾—ã‚‹ã“ã¨ã‚‚ã§ãã‚‹ã‹ã‚‚ã—ã‚Œã¾ã›ã‚“。ã‚ã‚‹ã„ã¯ã€Œä¸€ç•ªã«ãªã£ãŸäººã«ã“ã®è³žã‚’ã‚ã’よã†ã€ã¨æ©è³žã§ã¤ã‚‹ã“ã¨ã‚‚ã§ãã‚‹ã‹ã‚‚ã—ã‚Œã¾ã›ã‚“。 ã§ã‚‚最終的ã«ã¯ã©ã¡ã‚‰ã‚‚スケールã›ãšã€ä¸Šã«ãŸã£ã¦ã„る人ã®å£°ã®å¤§ãã•ã€è³žã«ã‚ã‚Šã¤ã‘る確率ã€ä¾‹ãˆã‚‹ãªã‚‰çµ„ç¹”ã®é€šæ°—ã®è‰¯ã•ã§å¤©äº•ã«ã¶ã¤ã‹ã£ã¦ã—ã¾ã„ã¾ã™ã€‚ Seth Godin ã®ãƒ–ãƒã‚°ã§ã€ã“ã†ã—ãŸè€ƒãˆæ–¹ã§ã¯ãªãã€ãƒ—ラットフォームを与ãˆã‚‹ã“ã¨ã§çµ„織を開放ã—ã¦ã¯ã©ã†ã‹ã¨ã„ã†è¨˜äº‹ãŒã‚ã‚Šã¾ã—ãŸã€‚ Both the first message (the bully with the heart of gold) and the second (creating scarce prizes) are based on a factory model, one of scarc
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