2021/6/25 Tech x Marketingã®ç™ºè¡¨è³‡æ–™
ウェブサイトやアプリãªã©ã«åºƒå‘Šã‚’表示ã™ã‚‹ãƒ‡ã‚¸ã‚¿ãƒ«åºƒå‘Šã®ä¸–界ã¯ã©ã‚“ã©ã‚“複雑化ã—ã¦ãŠã‚Šã€ãã®ã‚µãƒ—ライãƒã‚§ãƒ¼ãƒ³ãŒä¸é€æ˜Žã§ã‚り「ã»ã¨ã‚“ã©è©æ¬ºçš„ã€ã ã¨æŒ‡æ‘˜ã•れるã“ã¨ã‚‚ã‚りã¾ã™ã€‚é…車サービスや出å‰ã‚µãƒ¼ãƒ“ã‚¹ã§æœ‰åãªUberã‚‚ã€ã€Œæ”¯æ‰•ã£ã¦ã„る広告費ã®3分ã®2を削減ã—ã¦ã‚‚パフォーマンスãŒå¤‰ã‚らãªã‹ã£ãŸã€ã¨ã„ã†äº‹æ…‹ã«é™¥ã£ãŸã“ã¨ãŒã‚ã‚‹ã¨ã€ãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã«ãŠã‘るブランドä¿è·ã®å°‚門家ã§ã‚ã‚‹Nandini Jammiæ°ãŒã¾ã¨ã‚ã¦ã„ã¾ã™ã€‚ createsend.com/t/d-7426D8509B0D40372540EF23F30FEDED http://createsend.com/t/d-7426D8509B0D40372540EF23F30FEDED Jammiæ°ã¯2021å¹´1月4æ—¥ã®Twitter投稿ã§ã€ã€Œãƒ†ã‚¯ãƒŽãƒã‚¸ãƒ¼æ¥ç•Œã§èª°ã‚‚語らãªã„話ã«ã€UberãŒè‡ªç¤¾ã®åºƒå‘Šè²»ã®3分ã®2ã«ã‚ãŸã‚‹1億ドル(ç´„100億円
"ã“ã†ã„ã†ã®ãŒã‚ã£ã¦ã„ã„ã®ã‹ï¼Ÿ" アトリビューションå´ã‹ã‚‰åºƒå‘Šãƒˆãƒ©ãƒ•ィックå´ã«è»¢ã˜ã¦ã€åˆã‚ã¦è¦‹ãˆãŸé¢¨æ™¯ã ãŒç†è§£ã«è‹¦ã—む事ãŒå¹¾ã¤ã‹ã‚る。ãã®ä¸€ã¤ãŒã€View through(以下ã€View)ã‚’Click through(以下ã€Click)ã¨ã—ã¦ã‚¢ãƒˆãƒªãƒ“ューション(トラッã‚ングツール)ã«é€ä¿¡ã™ã‚‹äº‹ã 。 "ãã‚“ãªäº‹ã‚る??"ã¨è¨€ã†ãƒªã‚¢ã‚¯ã‚·ãƒ§ãƒ³ã¯éžå¸¸ã«æ£ã—ã„。ãŒã€å®Ÿéš›èµ·ãã¦ã„る。 ã¾ãšã€View through(Impression)コンãƒãƒ¼ã‚¸ãƒ§ãƒ³ã¨ã„ã†ã®ã¯ã€ãƒ¦ãƒ¼ã‚¶ãƒ¼ãŒåºƒå‘Šã‚’ â€è¦‹ãŸâ€ ã‘ã©ã€ã™ããã®åºƒå‘Šã‚’ â€Clickã›ãšã«â€ 後ã§ã€ã‚¤ãƒ³ã‚¹ãƒˆãƒ¼ãƒ«ã‚’èµ·ã“ã—ãŸäº‹ã‚’言ã†ã€‚ AppsFlyerã®Help Centerã§å®šç¾©ã—ã¦ã„る内è¦ã‚‚〠"Ad impression that result in app installs, without the users clicking on the ads"
When we use popular apps with good ratings from official app stores we assume they are safe. This is partially true – usually these apps have been developed with security in mind and have been reviewed by the app store’s security team. However, we found that because of third-party SDKs many popular apps are exposing user data to the internet, with advertising SDKs usually to blame. They collect us
日々ã€é¸æ‰‹ãŸã¡ã«ã‚ˆã‚‹ç†±ã„戦ã„ãŒç¹°ã‚Šåºƒã’られã¦ã„る平昌オリンピックã§ã™ãŒã€ãã®è£å´ã§ã‚ªãƒªãƒ³ãƒ”ックã®ã‚¹ãƒãƒ³ã‚µãƒ¼ä¼æ¥ã«ã‚ˆã‚‹æ–°ã—ã„æŒ‘戦ã¸ã®æˆ¦ã„も繰り広ã’られã¦ã„るよã†ã§ã™ã€‚ 個人的ã«ã€ã“ã“ã¾ã§ã®ã‚¹ãƒãƒ³ã‚µãƒ¼ã«ã‚ˆã‚‹ãƒ†ãƒ¬ãƒ“CMã§æœ€ã‚‚å°è±¡ã«æ®‹ã£ãŸã®ã¯ã€ç¶¾ç€¬ã¯ã‚‹ã‹ã•ã‚“ã«ã‚ˆã‚‹ã‚³ã‚«ã‚³ãƒ¼ãƒ©ã®ä¹¾æ¯CMã§ã™ã€‚ (å‚考:コカ・コーラ公å¼ãƒ„イッターアカウントãŒ2月18æ—¥ã«æŠ•ç¨¿ã—ãŸä¹¾æ¯CM) ã“れをç§ãŒæœ€åˆã«è¦‹ãŸã®ã¯2月12æ—¥(月)夜ã€ã‚¹ãƒ”ードスケート女å1500メートルã§é«˜æœ¨ç¾Žå¸†é¸æ‰‹ã®éŠ€ãƒ¡ãƒ€ãƒ«ç²å¾—ãŒæ”¾æ˜ ã•れãŸç›´å¾Œã®ã“ã¨ã§ã—ãŸã€‚ 競技ã®ä¸ç¶™ãŒçµ‚ã‚ã£ã¦ãƒ†ãƒ¬ãƒ“CMã«å…¥ã£ãŸã¨æ€ã£ãŸã‚‰ã€ã€Œç¥ãƒ¡ãƒ€ãƒ«ã€ã®æ–‡å—ã®å¾Œã«ç¶¾ç€¬ã¯ã‚‹ã‹ã•ã‚“ãŒç™»å ´ã—ã€ã€Œã™ã”ã„ï¼ãƒ¡ãƒ€ãƒ«ãŠã‚ã§ã¨ã†ã”ã–ã„ã¾ã™ã€ã¨æ‹æ‰‹ã—ã¦ã€ã€Œ1500メートルã€ç„¡é§„ã®ãªã„ãªã‚らã‹ãªæ»‘ã‚ŠãŒæ ¼å¥½ã‚ˆã‹ã£ãŸã§ã™ã€ã¨ç«¶æŠ€ã«ã¤ã„ã¦è¨€åŠã€‚ 視è´è€…ã«å¯¾ã—ã¦ã‚³ã‚«ï½¥ã‚³ãƒ¼ãƒ©ã§ã®ä¹¾æ¯ã‚’促ã—ãŸã®ã§ã™ã€‚ ç†è€…個人もãŸ
In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB). This further influences their site visits and perception of the displayed banner ads. In this paper, we propose a novel computational framework which brings multimedia metrics, like the contextual relevance, the visual sali
アジア最大級ã®åºƒå‘Šã‚’テーマã«ã—ãŸã‚¤ãƒ™ãƒ³ãƒˆã€ŒAdvertising Week Asia 2017ã€ãŒ5月29æ—¥ã‹ã‚‰6月1æ—¥ã«æ±äº¬ã§è¡Œã‚れる。ãã®é–‹å‚¬ã‚’記念ã—ã¦ã€åŒã‚¤ãƒ™ãƒ³ãƒˆã®ã‚¢ãƒ‰ãƒã‚¤ã‚¶ãƒ¼ã«ã‚ˆã‚‹ã‚³ãƒ©ãƒ ãŒã‚¹ã‚¿ãƒ¼ãƒˆã€‚第1回ã¯ã€LINE 上級執行役員 コーãƒãƒ¬ãƒ¼ãƒˆãƒ“ジãƒã‚¹æ‹…当 田端信太郎æ°ã§ã™ã€‚ ã“ã®æ–‡ç« ã¯åºƒå‘Šã«ã¤ã„ã¦ã®ã‚‚ã®ã 。広告æ¥ç•Œã§ã¯ã€æœªã ã«è°è«–ãŒç¶šã„ã¦ã„ã‚‹ã ã‚ã†ãŒã€ç§ã®ä¸ã§ã¯çµè«–ã¯å‡ºã¦ã„る。 オーケーã€èªã‚よã†ã€‚広告ã¯ã‚‚ã¯ã‚„「嫌ã‚れもã®ã€ãªã®ã 。デジタルãƒã‚¤ãƒ†ã‚£ãƒ–世代ã«ã¨ã£ã¦ã€Œç†±ç‹‚ã€ã™ã‚‹å¯¾è±¡ã§ã¯ãªã„。例ãˆã°ã€ãã®è¨¼æ‹ ã«2016å¹´åŠã°ã‹ã‚‰iOSã®æœ‰æ–™ã‚¢ãƒ—リランã‚ングã®ãƒˆãƒƒãƒ—ã«ã„るアプリをã”å˜çŸ¥ã ã‚ã†ã‹ã€‚ãれã¯ã€åºƒå‘Šãƒ–ãƒãƒƒã‚«ãƒ¼ã 。多ãã®ãƒ¦ãƒ¼ã‚¶ãƒ¼ãŒãŠé‡‘を払ã£ã¦ã¾ã§ã€åºƒå‘Šãªã©è¦‹ãŸããªã„ã¨æ€ã£ã¦ã„ã‚‹ã®ã 。 ãªãœåºƒå‘Šã¯ã€ãã“ã¾ã§ãƒ¦ãƒ¼ã‚¶ãƒ¼ã‹ã‚‰å«Œã‚れるよã†ã«ãªã£ãŸã®ã ã‚ã†ã‹ã€‚多ãã®åºƒå‘Šæ¥ç•Œäººã¯ãªãœåºƒå‘ŠãŒå«Œã‚れ
Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the industry will grapple as publishers update their tech. Like with header bidding, publishers run a pre-auction before the ad server to create a level playing field for demand. However, server-to-server he
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