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    MGT-617 Entrepreneurship: Lecture: 1 & 2 Spring Semester 2018 UIMS/ Business School at Uaar

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    anassaleem
    This document provides an introduction and overview of an entrepreneurship course. It introduces the lecturer and their background. It then defines key entrepreneurship concepts like what is an entrepreneur, entrepreneurship, and institutional entrepreneurship. It outlines the customer discovery process that will be covered in the course. The document emphasizes that the goal for startups is to test hypotheses, not execute a predetermined business plan, and that failing to validate assumptions can lead startups to fail.

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    MGT-617 Entrepreneurship: Lecture: 1 & 2 Spring Semester 2018 UIMS/ Business School at Uaar

    Uploaded by

    anassaleem
    35 views24 pages
    This document provides an introduction and overview of an entrepreneurship course. It introduces the lecturer and their background. It then defines key entrepreneurship concepts like what is an entrepreneur, entrepreneurship, and institutional entrepreneurship. It outlines the customer discovery process that will be covered in the course. The document emphasizes that the goal for startups is to test hypotheses, not execute a predetermined business plan, and that failing to validate assumptions can lead startups to fail.

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    MGTS-617 lecture 1 & 2

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    This document provides an introduction and overview of an entrepreneurship course. It introduces the lecturer and their background. It then defines key entrepreneurship concepts like what is an entrepreneur, entrepreneurship, and institutional entrepreneurship. It outlines the customer discovery process that will be covered in the course. The document emphasizes that the goal for startups is to test hypotheses, not execute a predetermined business plan, and that failing to validate assumptions can lead startups to fail.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    35 views24 pages

    MGT-617 Entrepreneurship: Lecture: 1 & 2 Spring Semester 2018 UIMS/ Business School at Uaar

    Uploaded by

    anassaleem
    This document provides an introduction and overview of an entrepreneurship course. It introduces the lecturer and their background. It then defines key entrepreneurship concepts like what is an entrepreneur, entrepreneurship, and institutional entrepreneurship. It outlines the customer discovery process that will be covered in the course. The document emphasizes that the goal for startups is to test hypotheses, not execute a predetermined business plan, and that failing to validate assumptions can lead startups to fail.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 24

    MGT-617

    Entrepreneurship
    Lecture: 1 & 2
    Spring semester 2018
    UIMS/ Business School at
    UAAR.
    MGT-617
    •
    Entrepreneurship
    Class introduction
    • Lecturer introduction
    • Introduction to Entrepreneurship
    • Entrepreneurship ( Technology, Bio, Social and
    startups)
    Introduction
    • Sheik Sami Ullah • Manager Business operations
    • MsBus(Adv)(Entrepreneurship & HR) at Hertz. (Current)
    • Honors degree in Marketing • Market Research
    • University OF Consultant (Apparel
    Queensland, Australia Industry)
    1.Asia Pacific MBA ranking 1st (The Economist • University Tutor at University
    2016 & 2017
    2.Global Business school ranking 16th (The of Queensland(2015-2016)
    Economist 2016) • SCB(Intern)
    3.Global University Rankings 45th (QS
    world 2016) • Coca-Cola(intern)
    What is an
    entrepreneur ?
    • definitions …. someone who creates & identifies new
    opportunities for products or services and attracts resources
    to exploit those opportunities as an enterprise.

    • opportunity discovery & resource assembly


    define entrepreneurial success
    What is an
    entrepreneur?
    • Unlike the manager, who seeks ongoing efficiency of
    processes, entrepreneurs seek freedom to follow new paths
    through ad hoc choices under conditions of uncertainty
    • opportunity creation & non-routine activities
    define entrepreneurial success
    What is an
    entrepreneur?
    • An entrepreneur is a person how delivers a new product or
    service to market, or an existing product or service delivered
    in a new way, combined with an aspiration to achieve high
    growth.
    • Novelty & growth define entrepr’l success
    What is
    entrepreneurship?
    • Entrepreneurship is commonly regarded as the pursuit of
    opportunity beyond the resources apparently to hand.
    With this maxim in mind.

    • we explore the theory and practice of starting then growing


    new ventures, where opportunities exist but the pathways
    to unleash promising outcomes are uncertain.
    What is
    entrepreneurship?
    •Knowledge and skill development is built by identifying
    and developing a new business idea within the class,
    through adaptive execution to generate information by
    building and testing business hypotheses so to navigate
    uncertainties.
    • discovery, evaluation and utilisation of future goods
    and services.
    What is
    entrepreneurship?
    • similar focus on opportunity discovery and the ability
    to convert ideas into action for future gains
    Institutional
    entrepreneurship
    • “activities of actors who have an interest in particular
    institutional arrangements and who leverage resources
    to
    create new institutions or to transform existing Bjørnskov
    &
    ones”
    Foss, 2016:293

    • focus on new organisational forms and resource


    assembly within a firm’s framework
    Idea
    Management
    • prepare the idea environment
    • incubate ideas through interaction
    • generate insight by engaging with problems &
    possible solutions
    • recognise valuable ideas & order these
    MGT-617
    Entrepreneurship
    Lecture : 2

    • Customer Discovery Phase 1: State


    Hypotheses
    Startups…
    ….
    • The goal of a startup is to search for a business model
    not execute a business plan

    • Start-ups core competence should be hypothesis testing


    Business Development – what we
    will do in this course…
    The danger
    is…
    • Many startups skip customer discovery and validation and
    with untested assumptions jump straight to execution
    • No wonder many startups fail
    ‫محور‬
    ‫مجرم‬

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