HIGHLIGHTS OF THE STUDY

CHAPTER 1

THE PROBLEM AND ITS SETTINGS

Statement of the Problem

This study is to determine if the propose business if feasible in the market. Specifically, it

aims to evaluate and analyze the following areas such a market, financial, technical, management

aspect as well as the socioeconomic contribution of rabbit farming.

Scope and Limitation

The scope of this rabbit farming study is within the Pigcawayan, Libungan, and

Midsayap (PLM) area. The respondents of the study were the supplier and the vendors of live

rabbits and consumers of rabbit meat in the municipalities of Pigcawayan, Libungan, and

Midsayap areas. The time frame of the study was from September to March 2022.

Significance of the study

This study may be beneficial for the following persons:

The business-oriented persons. This study may give them insights on rabbit farming in

Midsayap as a good income-generating business. The results may also help them in considering

Midsayap as a business-friendly urban place where they could start their planned business.

The government officials. This study may provide them awareness on the current

performance of the rabbit farming that should be given more focus since the Philippines is now

suffering from livestock scarcity, since the rabbit meat is a good alternative for pork , chicken

and beef .
The future researchers. This study may give them information and insight on the rabbit

farming and its feasibility within Midsayap and neighboring areas. This may also enlighten them

with new ideas concerning the farming that may help in boosting the country‟s economy.

Definition of terms

The following terms are defined operationally and theoretically:

Rabbit Farming. Is the agricultural practice of breeding and raising domestic rabbits as

livestock for their meat, fur, or wool. A husbandry activity of raising and breeding of rabbit,

usually for pets and meats for family consumption or commercial industry.

Rabbits- are small mammals with fluffy, short tails, whiskers and distinctive long ears. A

small herbivores that are typically kept as pets or an food as alternative meat for pork and

chicken.
CHAPTER 2

RESEARCH METHODS

Research Design

The proponents used descriptive survey method to collect reliable data from the respondents

with these, the proponents frequently collected information from a sample of individuals who

took part of the study in systematic way and described the situation more completely and it is an

applicable way to get information to used in the proposed business in the market. Description

survey is a technique in which data gathered by using question for the respondents and

questioning individuals on a topic and describing their responses.

Research Locale

The proponents conducted the study in municipality of Pigcawayan, Libungan, and

Midsayap (PLM) area, where the customers is located. Specifically, in Poblacion area of the

following municipality mention.

Research Respondents

The respondents for supply is the farmer of rabbits, located in Villarica, Midsayap, North

Cotabato. The respondents for the demand were the vendors of live rabbits and consumers of

rabbit meat in the municipality of Pigcawayan, Libungan, and Midsayap areas. They were

selected as the respondents because they had direct relationship as to buying and selling the

rabbits and rabbit meat.

This study used snowball sampling in gathering the data for both supply and demand.

Snowball sampling was a method wherein the respondents will pick the first few samples and

these respondents will be asked to recommend other subject they know who fits the description

of samples (Devkota, 2019). In this method, the referred vendors of rabbits in PLM area,

including the supplier which was located in Villarica,Midsayap, North Cotabato, were given a

chance to answer the survey. Snowball sampling was used by the proponents because there was

no list of unregistered vendors.

Research Instrument

The study used questionnaire as the main source of gathering the data. There were two

sets, one was for the demand (Appendix A) that contained relevant questions about the

willingness of the consumer to buy, and the volume of rabbits they bought for the past three

years based on breed. The other set was for the supplier (Appendix B) which contained questions

about the volume of production, the price, and the average supply they had delivered in PLM

areas. These helped the proponents project the demand and supply of rabbits.

Data Gathering Procedure

The following were the steps that the proponents followed in gathering the data for the

study. First, the proponents sent a letter to the mayor’s office (Appendix C) of each municipality

of Pigcawayan, Libungan, and Midsayap (PLM) area to request for the authorization to conduct a

survey with the vendors of rabbit within their area. Another letter was sent to the barangay

captains (Appendix D). Second, the proponents presented the letter, signed by the mayor and the
captain of the barangay, to the respondents along with the informed consent form (Appendix E)

for them to know the purpose of the survey and the information needed from them (Appendix F).

The respondents affixed their signature in the consent form to signify approval. Third, the

proponents distributed the questionnaire to the vendors and suppliers and gathered the data.

Lastly, the proponents analyzed and drew conclusion based on the collected data. After all the

data were interpreted, questionnaires were submitted to Research Center for storing and disposal.

Forecasting Tools

The proponents used the simple moving average method to forecast the supply and

demand. A simple moving average is a technical indicator that can aid in determining if an asset

price will continue or it will reverse bull or bear trend. This method helped the proponents in

identifying trend direction determining possible future demand and supply of the propose

business and achieving the essential outcome of the forecast.

Industry Analysis

The proponents used the Porter’s Five Forces on analyzing the rabbit farming since it was

able to determine the attractiveness of the business in terms of its profitability. The proponents

used only the two of the five forces which were strength and weakness of the business. It helps

the business on the assessment and evaluation in order to gain competitive advantage over the

competitors. These two forces were used on identifying potential farmers who want to engaged

in this kind of business and determining where the business need to improve to remain

competitive.
Competitor Analysis

To analyze the competitors in PLM (Pigcawayan, Libungan and Midsayap) the

proponents used SWOT method. This method is a methodology that covers the basics about how

a competitor is performing .These areas are the critical success factors and they give the business

its competitive advantage.Through SWOT it evaluates the competitors, learn to deal with their

strength, capitalize their weaknesses, take advantage of any opportunities they present, and

handle any threats they pose.

Customer Analysis

The proponents used 5W model to analyze their customers. This method the proponent

determined who the target customers were, what the customer buying strategy in the market

when they buy the product, and where the customers live. This method is very important to the

proponent needed for the study. Through this method the proponents determined the demand of

the rabbit farming in Midsayap.

Market Analysis

This section discussed the product description, demand situation, supply situation,

demand and supply analysis, market share, price study and marketing program. This helped the

proponents to evaluate the marketability of the business to the target market.

Technical Analysis

Technical aspect determines the description of the proposed product and its process of

production. This aspect identified the material and equipment used in the production, and other

phases regarding on bringing the raw materials in the market. It shows the farm location, layout,
production schedule, utilities, and overhead requirements. Moreover, this includes the

determination of the total cost investment.

Management Analysis

Management aims on identifying the appropriate type of business organization that will

effectively accomplish the objectives of the business. This aspect described the planning, take

good care of the rabbit, secure the good health of rabbit, in order to achieve the goals and its

objectives. It presents the organizational structure and keeper management wherein the owner

will only hire animal keeper at the time that owner can’t handle all the rabbit.

Financial Analysis

On evaluating the financial aspect, the proponents examined the financial statement to

assess the viability of the business. The proponents analyzed the financial condition of the

business through the statement of financial position. On assessing the performance of the

operation, it was based on its income statement. The statement of cash flows was used to

determine the inflow and outflow of cash.

Ethical Consideration

It is important that ethical issue is well-considered during the conduct of the survey.

Ethical consideration during survey must be observed including informed consent and

confidentiality. All of the data collected from Survey questionnaire and Google forms will be

accumulated and the researcher will kept it and it will not disclosed to other person without any

authorization from the researcher.