Case Study Introduction

Prepared by-

Ms. Anshu Mathur

Ms. Rajani Bora
MEANING
 A detailed intensive study of a unit, such as a
corporation or a corporate division, that stresses
factors contributing to its success or failure.
 A detailed analysis of a person or group, especially

as a model of medical, psychiatric, psychological,
or social phenomena.
DEFINITION
Case studies are analyses of persons, events, decisions,
periods, projects, policies, institutions, or other systems that are
studied holistically by one or more methods. The case that is the
subject of the inquiry will be an instance of a class of phenomena
that provides an analytical frame — an object — within which the
study is conducted and which the case illuminates and explicates.
-G. Thomas
"The case study is a research approach, situated between concrete

data taking techniques and methodological paradigms.―
PURPOSE OR OBJECTIVE OF
DOING CASE STUDY
For students, the purpose or objective of doing Case Study is to
allow students with real expertise and understanding, as well as
judgement to excel.

Case Study (or sometimes called “Case Analysis”) requires the
students to take risks, make judgements in uncertain situations,
and to propose and select from multiple possible options, none of
which may be “right” or “wrong”.

PURPOSE OR OBJECTIVE OF DOING CASE
STUDY
Case Study also a case as is true in real-world, on-the-job settings.
For example, in strategic management in business, cases are typically
records of actual business situations, rather than problems that are
pre-formulated for students to solve. The organisations, its history,
and current situation are typically described, and it is left to the
student to analyse what course of action the organisation should
pursue. The students are put in the position of managers who must
develop alternatives and propose specific actions for the firm.

ADVANTAGES
1. Make decision making easier
2. Improve the analytical quality of decisions
3. Reduce the time required to make decisions
4. Increase the frequency of correct decisions.
5. Deeper understanding
6. Fact-driven
Seven steps of case analysis
1.Read the case thoroughly.
To understand fully what is happening in a case, it is necessary to read the
case carefully and thoroughly. You may want to read the case rather quickly
the first time to get an overview of the industry, the company, the people, and
the situation. Read the case again more slowly, making notes as you go.
2.Define the central issue.
Many cases will involve several issues or problems. Identify the most
important problems and separate them from the more trivial issues. After
identifying what appears to be a major underlying issue, examine related
problems in the functional areas (for example, marketing, finance, personnel,
and so on). Functional area problems may help you identify deep-rooted
problems that are the responsibility of top management.
3.Define the firm's goals
Inconsistencies between a firm's goals and its performance
may further highlight the problems discovered .At the very
least, identifying the firm's goals will provide a guide for the
remaining analysis.
4.Identify the constraints to the problem

The constraints may limit the solutions available to the firm.
Typical constraints include limited finances, lack of additional
production capacity, personnel limitations, strong competitors,
relationships with suppliers and customers, and so on.
Constraints have to be considered when suggesting a solution.
5.Identify all the relevant alternatives
Identify all the relevant alternatives that could solve the
problem(s). Use your creativity in coming up with alternative
solutions. Even when solutions are suggested in the case, you may
be able to suggest better solutions.
6.Select the best alternative.
Evaluate each alternative in light of the available information and
resources. If you have carefully taken the proceeding five steps, a
good solution to the case should be apparent. Resist the temptation to
jump to this step early in the case analysis. You will probably miss
important facts, misunderstand the problem, or skip what may be the
best alternative solution. You will also need to explain the logic you
used to choose one alternative and reject the others.
7.Develop an implementation plan
The final step in the analysis is to develop a plan for effective
implementation of your decision. Lack of an implementation
plan even for a very good decision can lead to disaster for a
firm and for you. Don't overlook this step.

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What is a case study?

What are the purposes of doing a case study?

Prepared by-

Ms. Anshu Mathur

 A detailed analysis of a person or group, especially

"The case study is a research approach, situated between concrete

4.Identify the constraints to the problem

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