Week 6
Week 6
WEEK NO. 6
KENNETH ANDRE M. BARREDO RICHARD M. IGNACIO AVEGAIL M. MALABO MARK C. MALONZO JR.
Subject Teacher Mathematics Coordinator TLV Strand Coordinator– Grade 12 Principal
Date: __________________ Date: _______________________ Date: _______________________ Date: _______________________
ARELLANO UNIVERSITY - MALABON
Elisa Esguerra Campus
Gen. Luna St. Brgy. Bayan-Bayanan, Malabon City
Tel./Fax: 8932-52-09
S.Y. 2025 - 2026
FIRST SEMESTER
WEEK 6 – SET A
DATE: JULY 14, 2025 (MONDAY)
I. OBJECTIVES:
A. Describe the Marketing Mix in relation to the business opportunity.
B. Identify distribution channels.
C. Develop pricing strategy.
D. Design an infographic of their product showing the 7Ps.
Process Questions:
1. Based on the picture, give words that start with letter P, that you can relate to Entrepreneurship
B. ANALYSIS
CONCEPT NOTE NO. 15: MARKETING MIX (7Ps)
MARKETING MIX
Also known as the four P’s broad levels of marketing decision namely Product, Price, Place, and Promotion.
It is defined as the “set of marketing tools that the firm uses to pursue its marketing objectives in the target
market.
In services marketing, a modified and expanded marketing mix is use, typically comprising seven P’s made up of
the original 4 P’s plus process, people, physical environment.
Product Strategies
Breadth Strategy – reaching multiple segments with a single product.
Depth Strategy – serving one segment with multiple products.
Tailored Strategy – customizing products for each segment.
C. ABSTRACTION
1. What is the importance of Product, Price and Place in managing a business?
D. ASSESSMENT
Directions: (Activity will be given after discussing the continuation of the lesson.)
Prepared By:
WEEK 6 – SET A
DATE: JULY 15, 2025 (TUESDAY)
I. OBJECTIVES:
A. Describe the Marketing Mix in relation to the business opportunity.
B. Identify distribution channels.
C. Develop pricing strategy.
D. Design an infographic of their product showing the 7Ps.
Process Questions:
1. How will you pack your product?
2. How will you advertise your product?
B. ANALYSIS
CONCEPT NOTE NO. 23: MARKETING MIX (7Ps)
5. PEOPLE
Essential in the marketing of any product or service. In the professional, financial or hospitality service
industry, people are not producers but rather the products themselves.
When people are the product, the impact public perception of an organization as much as any tangible
consumer goods.
From a marketing management perspective, it is important to ensure that employees represent the
company in alignment with broader messaging strategies. This is easier to ensure when people feel as
though they have been treated fairly and earn wages sufficient enough to support their daily lives.
Employers, management, culture, and customer services.
6. PACKAGING - It should be properly designed to attract the customers. A package is the container or the wrapper
of the product. Packaging is a business function that must not be taken for granted. Package gives significant and
different advantages over other products in the market.
PURPOSE OF PACKAGING
To protect the product on its way to the customer. It prevents tampering or adulterating the product while
in storage or in the warehouse.
To provide protection after the product is purchased. It protects them enclosing or encasing medicines
and other harmful products from unnecessary use.
It becomes part of the company trade marketing program. It must be packaged to meet the needs of the
wholesaling and retailing middlemen.
It becomes part of the company marketing program. It must identify the product and prevent substitution
from the competitor's product in the market.
1. Protection - can the package give ample protection to the product? For example, cas TV sets be packed in
plastic bags alone without protective corrugated boxes and Styrofoam? Magnolia chicken, for instance, has their
fresh chilled packs “so "hindi nadadapuan ng mga langaw" (flies won't touch it) in the wet market.
2. Display Value - Can it attract consumers? An example is a comparison of four-color print versus a black and
white package.
3. Cost - Will it be cost-efficient? For instance, can the weight of a plastic container be reduced without sacrificing
quality to reduce cost?
4. Convenience - Is it easy to carry? Will the package be too heavy? Plastic crates, for instance, can be more
convenient than wooden crates for softdrinks.
5. Size - What is industry practice? Any weight limits? What is minimum order quantity? What about average
purchase size? A typical example would be increasing the outer box content of small canned meats from 48 per
case to 96 per case or reducing the net content of smaller-sized packs. In the travel industry, typical weight limit is
20 kilograms for economy seat, and less for low-cost carriers. It is therefore important to have travel bags that not
only protect but are lightweight.
7. POSITIONING - Positioning refers to how the firm differentiates their product or service from those of the
competitors and serving a niche. It is one where the firm identifies a target segment and develops a strategy mix
to address the desires of that segment. The objective of positioning is to establish the firm's product or service
identity in the mind of the buyer.
MARKET POSITIONING
C. ABSTRACTION
1. What is the importance of the marketing mix as a whole in managing a business?
D. ASSESSMENT
Directions: Create an infographic for your product and showcase the 7Ps.
III. ASSIGNMENT:
Prepared By:
WEEK 6 – SET A
DATE: JULY 16, 2025 (WEDNESDAY)
I. OBJECTIVES:
A. Enumerate the parts of executive summary.
B. Reflect on the importance of executive summary in a business plan.
C. Create their own executive summary in their business plan.
B. ANALYSIS
BUSINESS PLAN - a written document describing the nature of the business, the sales and marketing strategy, and the
financial background, and containing a projected profit and loss statement.
BUSINESS CONCEPT - contains the essence of the enterprise in a concise but powerful manner and must be translated
into a business model.
BUSINESS MODEL - a formula on how the enterprise exactly plans to make out of the business.
FOUR (4) AREAS OF MONEYMAKING WHICH THE BUSINESS MODEL MUST ADDRESS
1. How will the business raise revenues? What critical factors will cause the revenues to materialize?
2. What will be the costs of the enterprise products and other costs of doing business? How will these costs be managed
to ensure comfortable profits? What critical factors will drive the costs? How can these factors be controlled?
3. What will be the major investments of the enterprise? Why will these investments give the enterprise a competitive
edge?
4. How will the enterprise finance the investment? How will the enterprise fund its growth?
EXECUTIVE SUMMARY
contains everything that is relevant and important to the business audience
must contain the major argumentation of the business proponent on why the business work and succeed
should provide the business plan audience all the arguments on why they should participate in the business
venture
ENTERPRISE STRATEGY - builds and develops the game plan for attaining competitiveness
ENTERPRISE DELIVERY SYSTEM - the entire process of converting input (resources) into output and these output into
outcomes
D. ASSESSMENT
Directions: Write F if the statement is a fact and write B if the statement is a bluff. Write your answer on
the space provided before the number.
III. ASSIGNMENT:
Prepared By:
WEEK 6 – SET A
DATE: JULY 17, 2025 (THURSDAY)
I. OBJECTIVES:
A. Demonstrate understanding of the 4M's of operations.
B. Evaluate differences of the 4Ms of operations.
C. Describe the 4M's of operations in relation to the business opportunity.
Process Questions:
1. How relevant the given word to Entrepreneurship?
B. ANALYSIS
CONCEPT NOTE NO. 25: 4MS OF OPERATIONS
METHOD - an established, habitual logical, or prescribed practice or systematic process of achieving certain ends
with accuracy and efficiency, usually in an ordered sequence or fixed steps
MANPOWER - total supply of personnel available or needed for a specific job or task
MACHINE - semi or fully automated device that magnifies human physical and mental capabilities in performing one
or more operations
MATERIALS - all items such as raw materials, standard and specialized parts, and sub-assembles required to
assemble or manufacture a complete product
C. ABSTRACTION
1. How those words associated with Entrepreneurship?
D. ASSESSMENT
Directions: Read carefully each item. Identify the following M's of operation based on the concept notes
above. Write your answer on the space provided before the number.
III. ASSIGNMENT:
Prepared By:
WEEK 6 – SET A
DATE: JULY 18, 2025 (FRIDAY)
I. OBJECTIVES:
A. Forecast the revenues of the business and the costs to be incurred.
B. Specify the potential revenue of their product for the next five (5) years.
C. Create the company's five (5) year projected financial statements.
Process Questions:
1. How do you see your product for the next 5 years?
B. ANALYSIS
CONCEPT NOTE NO. 26: FINANCIAL FORECASTING
FORECASTING
the use of historic data to determine the direction of future trends
the process of making statements about events whose actual outcomes have not yet been observed
a planning pool that helps met in its attempt to cope the uncertainty of the future
starts with certain assumptions based on the MET's experiences, knowledge and judgement
predicting what will happen in the future by gathering and analyzing past and current data
IMPORTANT CONSIDERATIONS OF THE ENTREPRENEUR IN MAKING THE EXPANSION LEAP, ESTIMATING THE
INVESTMENTS AND FINANCING NEEDED FOR THE EXPANSION
REVENUES - shown usually as the item in an income statement from what all charges, costs, and expenses are
subtracted to arrive at net income
COST - an amount that has to be paid EXPENSES - incurred by a BUS
1. Rent 5. Inventory
2. Phone and utilities 6. Leaseholds improvements
3. Equipment 7. Licenses and tax deposits
4. Fixtures 8. MKTG – Budgets
C. ABSTRACTION
1. Do you think you will succeed?
2. Will you be able to gain profit?
D. ASSESSMENT
Directions: Forecast the revenues of the business and the costs to be incurred by computing the
following data below: (Increased percentage per year = 30%)
FRENZY FOOD
STATEMENT OF FINANCIAL POSITION IN 5 YEARS
1ST YEAR 2ND YEAR 3RD YEAR 4TH YEAR 5TH YEAR
CURRENT ASSETS
CASH 2,430,000 3,159,000
ACCOUNTS
RECEIVABL 50,000 65,0000
E
INVENTORY 45,000 53,500
NON-CURRENT ASSETS
BUILDING 75,000 97,500
LAND 150,000 195,000
EQUIPMENT 25,000 32,500
PERMIT 7,000 9,100
FURNITURE
S AND 10,000 13,000
FIXTURES
OWNER’S EQUITY
BELLBITE’S
2,792,000 3,624,600
CAPITAL
III. ASSIGNMENT:
FRENZY FOOD
STATEMENT OF INCOME STATEMENT IN 5 YEARS
1ST YEAR 2ND YEAR 3RD YEAR 4TH YEAR 5TH YEAR
SALES 2,430,000 3,159,000
COST OF GOODS SOLD
PURCHASES 1,220,000 1,586,000
FREIGHT-IN 9,000 11,700
TOTAL
GOODS 1,229,000 1,159,700
AVAILABLE
PURCHASE
10,500 13,650
DISCOUNT
TOTAL
GOODS FOR 1,218,500 1,584,050
SALE
INVENTORY 50,000 65,000
1,168,500 1,519,050
GROSS
MARGIN
1,261,500 1,639,950
OPERATING EXPENSES
ADVERTISIN
20,000 26,000
G
SALARY
852,840 1,108,692
EXPENSE
OFFICE
10,000 13,000
EXPENSE
UTILITY
60,000 78,000
EXPENSE
942,840 1,225,692
TOTAL
318,660 414,258
Prepared By: