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Entrepreneur Course Description

The document outlines rules for participation and the curriculum for an entrepreneurship course, focusing on business plan development, market recognition, and marketing strategies. It includes key learning objectives such as identifying market needs, understanding the marketing mix, and implementing a business plan. Additionally, it emphasizes the importance of financial management and record-keeping for business operations.

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0% found this document useful (0 votes)
14 views12 pages

Entrepreneur Course Description

The document outlines rules for participation and the curriculum for an entrepreneurship course, focusing on business plan development, market recognition, and marketing strategies. It includes key learning objectives such as identifying market needs, understanding the marketing mix, and implementing a business plan. Additionally, it emphasizes the importance of financial management and record-keeping for business operations.

Uploaded by

espadaragine23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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GOOD MORNING!

RULES

R- respond in an appropriate manner to everyone.


E- excellence only. No sloppy words and excuses.
S- stay in your own personal space.
P- pay attention and participate
E- encourage, not discourage others.
C- come prepared to learn.
T- take responsibility for your action.
ENTREPRENEURSHIP

• This course deals with the concepts, underlying principles, processes and

implementation of a business plan.

The preliminaries of this course include the following:

1) discussion on the relevance of the course;

2) explanation of key concepts of common competencies;

3) explanation of core competencies relative to the course; and

4) exploration of career opportunities.


2.) Recognize a potential market

1.1 Identify the market problem to be solved or the market need


to be met; and

1.2 Propose solution/s in terms of product/s and service/s that


will meet the need using techniques on seeking, screening, and
seizing opportunities:

1.2.1 Analyze the market need;


1.2.2 Determine the possible product/s or service/s that will meet the need;

1.2.3 Screen the proposed solution/s based on viability, profitability, and

customer requirements; and

1.2.4 Select the best product or service that will meet the market need.
2.1 Describe the unique selling proposition and value proposition that differentiates
one’s product/service from existing products/services;

2.2 Determine who the customers are in terms of:

2.2.1 Target market;

2.2.2 Customer requirements; and

2.2.3 Market size

2.3 Validate customer-related concerns through:

2.3.1 Interview;

2.3.2 Focused Group Discussion (FGD); and

2.3.3 Survey
3. Recognize the importance of marketing mix in the development of marketing strategy

The learners…

3.1 Describe the Marketing Mix (7Ps) in relation to the business opportunity vis-à vis: 3.1.1
Product;

3.1.2 Place;

3.1.3 Price;

3.1.4 Promotion;

3.1.5 People;

3.1.6 Packaging; and

3.1.7 Positioning

3.2 Develop a brand name


4. Demonstrate understanding of the 4Ms of operations The

learners…

4.1 Describe the 4Ms (Manpower, Method, Machine, Materials) of


operations in relation to the business opportunity:

4.1.1 Develop a product description;

4.1.2 Create a prototype of the product;

4.1.3 Test the product prototype;

4.1.4 Validate the service description of the product with potential


customers to determine its market acceptability;
4.1.5 Select/pinpoint potential suppliers of raw materials and other inputs
necessary for the production of the product or service;

4.1.6 Discuss the value/supply chain in relation to the business enterprise;


and

4.1.7 Recruit qualified people for one’s business enterprise.

4.2 Develop the business model;

4.3 Forecast the revenues of the business;

4.4 Forecast the costs to be incurred;

4.5 Compute for profits; and

4.6 Create the company’s five (5) year projected financial statements.
• LESSON 2: IMPLEMENTING A SIMPLE BUSINESS (IB)

1. Manifest understanding of starting and operating a simple business

The learners…

1.1 Implement the business plan;

1.2 Operate the business;

1.3 Sell the product/service to potential customers;

1.4 Identify the reasons for keeping business records;

1.5 Perform key bookkeeping tasks;


1.6 Interpret financial statements (balance sheet, income statement, cash

flow projections, and summary of sales and cash receipts);

1.7 Prepare an income statement and a balance sheet;

1.8 Identify where there is a profit or loss for a business; and

1.9 Generate an overall report on the activity.


1. What business do you want in the future? and why did you choose that kind of

business?

2. What is your plan/steps to manage your business?

3. Do you think this will be successful? Why?

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