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Environmental Scanning: Micro Environment Factors

Bread point is a bakery affected by various micro and macro environmental factors. At the micro level, it relies on key suppliers that provide most of the bread goods in town. It also sells to resellers and individual customers while competing with rival bakeries. Macro factors such as the political, economic, social, technological, environmental, and legal landscape also influence the business.

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Ronnie Tambal
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401 views1 page

Environmental Scanning: Micro Environment Factors

Bread point is a bakery affected by various micro and macro environmental factors. At the micro level, it relies on key suppliers that provide most of the bread goods in town. It also sells to resellers and individual customers while competing with rival bakeries. Macro factors such as the political, economic, social, technological, environmental, and legal landscape also influence the business.

Uploaded by

Ronnie Tambal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ENVIRONMENTAL SCANNING

Directions: Think of one (1) business establishment nearby. Identify the micro and
macro environment factors that affect the business establishment.

Name of Establishment; Bread point

MICRO ENVIRONMENT FACTORS

They hold the most supply of bread


1. Suppliers
goods in town.

2. Resellers

A person or organization that buys


3. Customers
goods in the bakery.
Rival bakeries and other stores who
4. Competitors
sell the same goods as you sell.

MACRO ENVIRONMENT FACTORS

1. Political

2. Economic

3. Social

4. Technological

5. Environmental

6. Legal

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