THE INTERNATIONAL UNIVERSITY VNU-HCM
SCHOOL OF BUSINESS
COURSE NAME: ENTREPRENEUSHIP & SMALL BUSINESS MANAGEMENT 1. Instructor: Long Le Phone: 0 121 247 5418 (VN) * 1-408-892-2364 (USA) Email: longle@[Link] Office: Wednesday and Thursday from 9:00AM to 12:00PM at Room 206, Main building of Business School. Communication media: Students can download materials for class from my website at [Link]/entrepreneurship. Students also email or call me anytime. Text books Entrepreneurship, Theory, Process, Practice by Donald F. Kuratko, 9 edition Students need to contact school for this book. I will upload class notes on my website before every class. Strategic Management Concept and case by Arthur A. Thompson, A. J. Strickland, John Thompson, 11st edition This book is a reference for you to write business plan. You can find this book at book stores around HCM city, order it online or you can download the PPT notes from my website. Course Descriptions: The Entrepreneurship course focuses on the concepts of necessary steps to create, maintain, modify and market the new business from an entrepreneurial point of view. Students will have a business idea, develop a business plan, find ways to secure financing, and learn marketing techniques. In this course, the text book covers about 30% knowledge of the course. You will inherit 30% knowledge from my experiences and 40% from my knowledge. Topics covered in this course include: writing a business plan, marketing analysis, break even analysis, executing a business plan, problem solving skills, risk management, negotiation skills, decision making skills, corporate management and project management.
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Approach to learning and teaching: As with all courses, what you get out of this course will be the result of what you put into it. To emphasize the importance of this course, your standard of living later in life may very well depend, at least to some extent, on the knowledge you gain in this class. Besides learning how to start a business and write a business plan, you will see other subject areas such as negotiation skills, problem solving skills, risk management, decision making skills etc.. will come to play in this course. This course will employ a variety of teaching methods. The teaching methods employed in this class may not be familiar to you but I seriously believe they will provide you with enough variety to attract your attention and to keep your interest. I view my role as one of a resource person whose primarily responsibility is to facilitate learning rather than to preach to you or try to impress you with the knowledge I have acquired. I encourage you to expand your intellectual horizons, to speak up in class with your ideas or questions, to study with others in the class and to come see me with any and all thoughts and/or comments you might wish to share. It is my sincere desire to help you learn about starting up a business and how to manage it; simultaneously, I will share you my entrepreneurship experiences that I earned from my last business that I started up in Silicon Valley, California.
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COURSE OBJECTIVES AND OUTCOMES Upon completing this course, students should be able to: Have knowledge of the context, concepts and process of entrepreneurship Be able to visualize or recognize entrepreneurial opportunities Be able to determine the viability or feasibility of a new business concept Write, execute and critique a business plans Visualize entrepreneurship as a career and lifestyle option Problem solving skills Negotiation skills Risk management Decision making skill Human resource management and conflict resolution Knowledge of corporate management and project management If you have difficulty with the class If at any point in time you are having difficulty with the class, I expect you to see me during office hours, make an appointment to see me at a mutually convenient time or call me to discuss problems. I expect specific questions ,"I just don't understand" is not an acceptable question. There is no valid excuse for you not to do well in this class. I am available for you and you feel free to access me.
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Academic integrity
Academic dishonesty is a completely unacceptable mode of conduct and will not be tolerated in any forms. All persons involved in academic dishonesty will be disciplined in accordance with the school's regulations and procedures. University procedures concerning about academic dishonesty will be enforced. 9. Disclaimer This course syllabus is my best estimate of the course evaluation, subject matter and topics to be covered; however, changes to any of the items in this syllabus may occur. Students will be notified in class OR on the website of changes to the syllabus. Course outline and schedule
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Day Jan 16&17 Jan 23&24 Jan 30&31 Feb 6,7, 13&14
Feb 20&21
Chapter/Topic 1. Entrepreneurship: Evolutionary DevelopmentRevolutionary Impact 2. The Entrepreneurial Mind-Set in Individuals 3 The Entrepreneurial Mind-Set in Organizations-Corporate Entrepreneurship Lunar New Year 4. Social Entrepreneurship and the Ethical Challenges of Entrepreneurship 5. Innovation: The Creative Pursuit of ideas
Activity Introduction and general concept of entrepreneurship Project group and help student getting idea for projects Last day of business idea generation, first day of business writing plan guide and assign first assignment. New year break Turn in first part of project
6. Innovation: The Creative Pursuit of Feb 27&28 Ideas 7. Legal Challenges for Entrepreneurial Ventures 8. Sources of Capital for March 6&7 Entrepreneurial Ventures 9. Assessment of Entrepreneurial Opportunities 10. Marketing Challenges for March 13&14 Entrepreneurial Ventures March 20&21 Midterm Exam 11. Financial Preparation for Entrepreneurial Ventures 12. Developing an Effective Business March 27&28 Plan 13. Strategic Entrepreneurial Growth April 3&4 14. Valuation of Entrepreneurial
Finish correction first part of project and continue work on project Turn in first assignment, assign second assignment and continue working on term project. Working on term project Midterm Exam Turn in second part of project Continue on term project turn in second assignment Turn in third part of project 3
Ventures 15. Harvesting the Entrepreneurial April 10&11 Venture April 17&19 Term project presentation April 24&25 Term Project presentation
Final review on term project Turn in/presentation term project Turn in/presentation term project
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Grade Scale: o o o Midterm: 20% Term project: 50% Class activities and assignments: 30%
12. Part 1:
Project detail: o o o o General frame work of the project Idea Executive summary Mission and action Marketing analysis Company structure and managements Financial analysis (break even analysis) Appendix and references
Part 2: o o Part 3: