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SVKM’s NMIMS ASMSOC – Course Outline
Course Code 742GM0C009
Course Title Entrepreneurship
Course Instructor/s Dr. Minu Mehta
Prof Neelesh Kumar
Ms. Utsavi Gala
Course Credit 3
Program and Semester B.Com. (Hons.) Semester: VI
Pre-Requisite Students should be well versed with the basic concepts of business plan and getting a
first hand on preparing their own business plan for their respective businesses.
Learning Objectives To gain an insight as business owner and running one’s own startup.
To understand and recognize that people are important dimension of Organizations.
To acquaint the students with basic understanding of preparing business plan reports
in startups / workplace and people issues related to various facets with respect of
their job profiles. (PLO 1b- Ability to analyze various functional issues affecting the
organization).
To learn the strategic role of being an entrepreneur, adaptable to changes, with
conducive and diverse culture and a best place to work. (PLO 1a- Acquiring
Conceptual Clarity of Various functional Areas).
To learn the dynamics of contemporary start-ups in a changing environment.
PLO3b- Demonstrate Ability to work in Groups. Exhibit skills like Empathy, EQ,
Managerial and Inter-Personnel Skills.
Learning Outcomes Learners will be equipped with skills to analyze their business plans which would
impact their professional career.
Giving insights to learners on how preparation and initial scrutiny is an important
dimension for a successful business owner.
The learner will understand the strategic role of business owner.
Students will understand dynamics of contemporary startups in an ever-changing
environment.
Course Description The course on Entrepreneurship and Business Plan will acquaint the students to understand
the preparation on various initiatives and dynamics in a start-up. It also helps in gaining the
insights into various facets of business world as new-gen professionals. The learner will
understand how various businesses thrive in a dynamic changing market scenario
developing entrepreneurial skills and managing various stakeholders in the
market.
Evaluation Pattern Specific Weightage AOL Instruments Intended CLOs to be
Assessment (Marks) Assessed
Methods / Task
CL CL CL CL CL
O1 O2 O3 O4 O5
ICA1- Ideation 10 Quiz/ viva test √
Pitch & Report (online)
ICA2- Mktg Plan 10 Quiz/ viva test √
& Report Gr (online)
Assignment
ICA3- Fin Plan & 10 Industry Project √
Report Gr
Assignment
ICA4- 20 Demonstrating ability √
Presentation / to evolve strategies
Final Business for organizational
Plan & Report benefits
Total ICA 50
2
Course Session Plan
Session Topics / Module Chapters (Page Numbers) / Articles / Cases / Material and
Activities
Module I Ideation: Reference Books:
1-3 Ideas and Innovation: The 1. Rajeev Roy, 2Ed, Entrepreneurship, Oxford University
ideation process; Press.
Idea generation; Business Ch- 1
ideas to execution process 2. 'Entrepreneurship Theory and Practice' by Donald
(survey of 200 samples Kuratko
Learning outcome-The students
will learn how to generate and Activities/ News publications:
develop ideas Concept Delivery/ Case Study Group Discussion/
Research Articles & Class Activity/ Movie Clips / Ted
Talks/ Online Testing
Module II Market Opportunity Analysis: Books:
4-10 Promotion of a Venture: 1. Rajeev Roy, 2Ed, Entrepreneurship, Oxford University
Opportunities analysis, Press.
Lifecycle of a successful Ch – 2
venture 2. 'Entrepreneurship Theory and Practice' by Donald
Industry analysis (5 Forces Kuratko
Model. (Michael Porter’s
Five Forces Model) Articles / News publications ():
PESTLE Analysis
SWOT & TOWS Matrix. Activities:
5W1H Model Worksheet. Concept Delivery/ Case Study Group Discussion/
Competitive factors; Market Research Articles & Class Activity/ Movie Clips / Ted
Opportunities and Talks/ Online Testing
marketing strategies,
Positioning strategy,
Unique Selling Proposition
(USP),
Venture capital and other
sources of financing a new
venture.
Feasibility Study of the
Venture: Creating a
Business Model Canvas to
understand business
feasibility.
Learning outcome-The learner will
understand on how to position their
business in the market for their
venture which will help them analyze
to fine tune certain market /
customer aspects to their business,
3
Module III Financial Plan Analysis: Books:
11-16 Project Cost 1. Rajeev Roy, 2Ed, Entrepreneurship, Oxford University
Fund raising Press.
Shareholding Pattern Ch – 3
Revenue Model 2. 'Entrepreneurship Theory and Practice' by Donald
Salary Kuratko
Back-Up
Training Cost
Profit & Loss Articles / News publications ():
Income Statement
Balance Sheet Activities:
Cash-Flow Statement Concept Delivery/ Case Study Group Discussion/ Research
Articles & Class Activity/ Movie Clips / Ted Talks/ Online
Break Even Analysis
Testing
Ratios
Learning outcome-The learner will
understand on how the feasibility
testing of the market for their venture
will help them analyze to fine tune
certain aspects to their business,
Module IV Expansion Plan Books:
16-17 Expansion plan, Legalities, 1. Rajeev Roy, 2Ed, Entrepreneurship, Oxford University
Exit strategy, Other Press.
business aspects Ch – 4
2. 'Entrepreneurship Theory and Practice' by Donald
Kuratko
Activities:
Concept Delivery/ Case Study Group Discussion/ Research
Learning outcome-Student will be Articles & Class Activity/ Movie Clips / Ted Talks/ Online
able to understand how he/she can be Testing
better their learnings on business
plans through certain cases and
situations
Module V Preparation of Business Plan Books:
18-30 Report : 1. Rajeev Roy, 2Ed, Entrepreneurship, Oxford University
Press.
Learning outcome- This module Format will be provided
initiates their thinking to 2 'Entrepreneurship Theory and Practice' by Donald
understanding what a B-plan report Kuratko
must progressively look like in a Activities:
pitch to a VC / PE. Concept Delivery/ Case Study Group Discussion/ Research
Articles & Class Activity/ Movie Clips / Ted Talks
4
Text Books:
'Entrepreneurship Theory and Practice' by Donald Kuratko
Reading Brandt, Steven C., 3E, ‘The 10 Commandments for Building a Growth Company’, Macmillan
List and Business Books, Delhi.
References Bhide, Amar V., ‘The Origin and Evolution of New Businesses’, Oxford University Press, New
York.
Desai, Vasant, ‘Small Scale Enterprises Vols. 1-12’, Himalaya Publishing House.
Desai, Vasant, ‘Dynamics of Entrepreneurial Development and Management’, Himalaya
Publishing House.
Dollinger, Mare J., 3E, ‘Entrepreneurship: Strategies and Resources’ Prentice Hall
Patel, V. G., ‘The Seven Business Crises and How to Beat Them’, Tata-McGraw, New Delhi.
Vesper, Karls H., ‘New Venture Strategies’, (Revised Edition), Prentice-Hall.
Holt, “Entrepreneurship-New Venture Creation”, Prentice Hall of India
hisrich, Peters and Shepherd; “Entrepreneurship” McGraw Hill Companies
Siner David; “ Entrepreneurial Megabucks”, John Wiley and Sons, New York.
Pandey I M” Venture Capital- The Indian Experience”; Prentice Hall of India
How to write a business plan by Brian Finch, 2nd edition, 2007, Kogan Page India Pvt. Ltd.
HBR - Creating business plan – 20-minute manager series, 2014.
HBR – Creating business plan – expert solution to everyday challenges, 2007.
Reference Books:
Stay Hungry Say Foolish – by Rashmi Bansal
Any other information:
Internal marks are for 50 marks; Faculty will evaluate students continuously through
assignments, quizzes, projects and presentations, and viva-voce as given in ICA criteria.
Individual tests / assignments will be conducted for more than prescribed marks but later
on, it will be scaled down to total 50 marks.
Faculty members are requested to spell down detailed ICA criteria before the beginning of
the semester, because this will have to be uniformly followed across the campuses.
Note: Latest edition of textbook may be used.
Prepared by Faculty Members Approved by Program Approved by Associate Deans
Chairperson
Dr. Minu Mehta
Approved by I/C Dean – ASM SOC
