Reese's Has a New First-of-Its-Kind Cup

Halloween may be candy’s biggest holiday, but candy doesn’t simply disappear after Oct. 31. Just four days after the ghouls and goblins stop ringing our doorbells, there’s another candy-centric holiday on the books: World Candy Day.

Even though kids are still working through their pillowcases full of Halloween candy and parents are working through their own stash of Halloween "candy tax"—the candy their kids have to "pay" them for taking them out trick-or-treating—World Candy Day rolls around on Nov. 4.

For those who weren’t able to levy the candy tax this year, Reese’s has something even better in store for you, and for all of us. It’s a first-of-its-kind Reese’s treat, and it’s a big one.

Reese’s Deconstructed Peanut Butter Cup Kit

Reese’s lovers definitely have opinions about which form of the chocolate and peanut butter candy is best, often arguing that the shape the candy takes has an effect on the chocolate-to-peanut butter ratio. However, fans don’t get any say in that ratio, no matter what shape they choose. But with Reese’s newest peanut butter cup, you get to control the amount of peanut butter that goes with your chocolate, be it a little or a lot (we vote for a lot!)

Reese’s is introducing Reese’s Deconstructed Peanut Cups just in time for World Candy Day. What are they? They’re kits that come with a 10-ounce jar of Reeses’ peanut butter cup filling and a 9-ounce chocolate shell so you can customize your own giant—and we mean giant—Reese’s cup just the way you want it. This is right up there with the 3-pound Reese’s Peanut Cup Pie as one of the brand’s biggest treats ever.

Starting Nov. 2 for a limited time only, the kits will be available at Hersey’s online store for $29.99, while supplies last. We can’t recall a time that Reese’s peanut butter filling—which is different from its jarred peanut butter on store shelves—was sold separately from the chocolate shell, so this truly does seem like a first-of-its-kind product.

And like that 3-pound pie that sold out in hours, we suspect these will sell out quickly, too. If you want to get your hands on the Deconstructed Peanut Butter Cup kit, jump online to grab yours now.