Costco Finally Brought a 'Global Fan-Favorite' Nutella Snack to the U.S.

We’ll always be fond of Nutella for introducing us to the creamy, nutty, chocolaty spread you can use to elevate any recipe or eat straight from the jar. For many, it’s the gold standard of chocolate hazelnut spreads. Nutella fans are so nuts about the spread that they created a holiday, World Nutella Day, celebrated each year on February 5. The brand thanked those fans earlier this year by bringing two new products to the United States for the first time, products that are “global fan favorites” enjoyed by Nutella fans in many other countries. 

They’re the first new products Nutella has introduced to the United States since 2012 when it brought Nutella & GO!—breadsticks or pretzels with Nutella for dipping—to the States. One of the new products is now available in warehouse stores, offering some good deals on these newer exciting snacks fans can’t wait to get their hands on.

New Products for U.S. Nutella Fans to Savor

Late last month, Costco shoppers started seeing Nutella B-Ready in stores. Instagram’s Costco So Obsessed posted about spotting the snack at the warehouse store: “One of my besties has been raving about these Nutella B-Ready bars, so I had to get them!”

If you’re unfamiliar with Nutella B-Ready, it’s a crispy wafer shell filled with Nutella and sprinkled with puffed wheat crisp. In the United States, the B-Ready comes in 2-, 6-, and 36-count packs with prices ranging from $1.89 to $13.99. The 36-packs are available at Costco and Sam’s Club. 

The other new U.S. product this year is Nutella Biscuits, crunchy biscuits with a heart-shaped design on the top and filled with Nutella, available in a 20-count bag. You may have already seen them on store shelves in the cookie aisle at major retailers. 

If you love Nutella, either one of these products would be a welcome addition to your snack cabinet and something quick to satisfy your Nutella craving when you don’t have the time to make some homemade chocolate hazelnut spread treats such as Nutella Hazelnut Cookies or Nutella Bread Pudding.