2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A
From LiveRamp’s acquisition of Habu to Walmart’s Vizio deal, these were the acquisitions to watch.
How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot
Many are skeptical that a newly merged company can seize the advantage by combining capabilities.
Adtech’s New Year’s Resolutions: Finally Quit the Cookie, Measure CTV, and Bring Some Positivity
As the annual time for self-reflection draws nearer, ADWEEK asks adtech execs how they want the industry to grow next year.
How Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn’t just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes [...]
3 Reasons Why Pmax Ads Show Up In Shoddy Places
Traffic going to low-quality domains will never be zero, sources said.
DOJ Presents Final Argument in Adtech Antitrust Suit vs. Google
The DOJ presented its final argument in its antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria [...]
5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC
Since Smart+'s October launch, brands have flagged inconsistent performance—some even pulled their campaigns.
How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry
The DOJ proposed remedies for addressing Google's monopoly in search.
40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
Growth in AI-generated and MFA sites are causing headaches.
The Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
Green references the shift to AI, CTV, retail media, audio, Google's antitrust pressure, and more as impacts to its business
Some Brands Turned Off TikTok Smart+ After Inconsistent Performance
Brands point to lack of consistent performance and access to revenue data
Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
The brand safety is raising its prices as it reportedly weighs a sale.
LiveIntent Lays off 35 Employees Following Zeta Global Acquisition
The firm had 159 employees, according to a warn notice.
First-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example.
Adtech Firm Chalice’s Tool Ups Buyers’ Access to Quality Media on the Open Web
The innovation from the custom AI company is designed to marry quality and speed, still a challenge in programmatic
Google’s Antitrust Defense: Fees are Competitive and Rivals Were a Threat
In Google's defense this week, the company presented evidence that its prices are in line with adtech competitors, and that its lost business to rivals.
