Podcasts Are Increasingly a Visual Medium
One factor behind President-elect Donald Trump’s victory in early November was his campaign’s decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid [...]
Walmart vs. Target: Online Searches Reveal Who Is Winning the Holiday Shopping Season
With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what’s to come. So far, the messages have been mixed. Walmart reported sales at [...]
Brands Are Planning to Shake Up How They Pay Media Agencies
Clients are wiling to pay more, but 58% say they'll pay less where AI is deployed, finds WFA.
Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences
Fandom's Helix is the first product in a broader roadmap aimed to improve ad performance.
A Happy Halloween for M&M’s
Whether shoppers think they’re cute or controversial, M&M’s colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween. In September, [...]
Mint Mobile Tops List of Brands Seeing a Boost in Ad Awareness
Chief marketing officer Aron North helps explain why.
Marketers Breaking Beyond Measurement Challenges to the ‘Fun Science’
In a group chat at ADWEEK House during Advertising Week New York, industry leaders from Blis, The Knot Worldwide, Taoti Creative, and VML discussed the measurement challenges that keep them [...]
Press Releases Have Become Way Too Hyperbolic
Experts warn the loss of credibility could lead to catastrophe.
Why Brands Can No Longer Afford to Ignore Latinx in America
A new report from The Latino Donor Collaborative shows how marketers can connect with the growing cohort.
How Much Advertising CEOs Made in 2023 Compared to Their Employees
Median compensation for S&P 500 chief executives was $15.2 million last year.
No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar
One factor behind the brand's steady rise: a willingness to change.
How Dr Pepper Snared the No. 2 Soft Drink Spot From Mighty Pepsi
Dr Pepper has been around since the 1880s, so why is it suddenly trendy?
Exclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Exclusive: Insights from a survey of financial leaders at Nike, Walgreens, Chiquita, Sierra Nevada and more.
People Want Ads That Make Them Laugh, Research Shows
New data supports Cannes Lions' decision to create a humor category.