The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):
Creating a SEO strategy- Using Webmaster Central as mock company
- Building an SEO strategy
- Understand searcher persona workflow
- Determine company and website goals
- Audit your site to best reach your audience
- Execute and make improvements
Overcoming obstacles
Feel free to reference the
slides as well.
Written by Maile Ohye, Developer Programs Tech Lead