Official Google Webmaster Central Blog

You can watch the entire video or skip to the relevant sections:

• Potential search issues with international sites
• Questions to ask within your company before beginning international expansion
• International site use cases
• rel=”alternate” hreflang and hreflang=”x-default”: details and implementation
• Best practices

Additional resources on hreflang include:

• Webmaster Help Center article on rel=”alternate” hreflang and hreflang=”x-default”
• More blog posts
• Working with multilingual sites
• Working with multiregional sites
• New markup for multilingual content
• Introducing "x-default hreflang” for international landing pages"
• Webmaster discussion forum FAQ on internationalization
• Webmaster discussion forum for internationalization (review answers or post your own question!)

Good luck as you expand your site to more languages! Written by Maile Ohye, Developer Programs Tech Lead