Support

Licensing consideration

Prime Video Direct helps rights holders offer policy compliant titles for rent/buy (TVOD) through Prime Video. For more information, see the Frequently asked questions (FAQs) section below.

We generally license professionally produced, feature-length movies and TV shows that have been theatrically released, broadcast on a major TV network, or selected by a major film festival. Even if a title has one or more of these attributes, Prime Video may still choose to not make it available to customers. Conversely, Prime Video may choose to license a limited number of titles that haven't been in theaters, broadcast, or selected by a major festival.

Please note submission of your content doesn't guarantee that your title will be selected for licensing or published by a given date.

Unsupported content types

Prime Video doesn't accept user-generated content, or other types of video that aren't normally considered feature-length movies or TV shows. Additional content categories that are no longer accepted via Prime Video Direct may include (but aren't limited to): Product reviews, product unboxing, compilation videos, news segments, vlogs, health videos, toy play, selfie/YouTube video (Tik Tok/reaction videos), home videos, slideshows, lectures, videogame play, tutorials, listicles (i.e. top 10 videos), and ambient content.

Engagement standards

After a title is made available to customers, we continuously review performance metrics and viewing behavior (like buy/rent transactions, unique customer streams, or total hours) to determine which content is resonating with our customers. Content that fails to meet our engagement standards may be subject to removal or other restrictions based on territory and offer type.

We understand you invest a lot in your content and will provide you with visibility in your Dashboard if your title isn't selected for licensing or removed from the catalog. Unless otherwise indicated, removed titles (or titles not selected for licensing) may not be resubmitted or appealed. All content is selected at the sole discretion of Prime Video, and we can't provide additional details on why any specific title was or wasn't selected for licensing.

Frequently asked questions (FAQs)