All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Amazon. With Prime Video Direct, you can make your content available to buy or rent on Prime Video in the U.S. and other locations—on all supported devices—Fire TV, phones, tablets, game consoles, Smart TVs and from the Web. Submission of your content doesn't guarantee that your title will be published by a given date or selected for licensing. Please review Content Policy Guidelines, Asset Requirements, and Licensing consideration and title review prior to submitting content.
Prime Video is a curated service, and we're constantly refreshing our content offering and selection for customers. We generally license professionally produced, feature-length movies and TV shows that have been theatrically released, broadcast on a major TV network, or selected by a major film festival. Even if a title has one or more of these attributes, Prime Video may still choose not to license it. Conversely, Prime Video may choose to license a limited number of titles that haven't been in theaters, broadcast, or selected by a major festival.
Unsupported content types
Prime Video doesn't accept user-generated content or other types of video that aren't normally considered feature-length movies or TV shows. Additional content categories that are no longer accepted via Prime Video Direct may include (but aren't limited to) product reviews, product unboxing, compilation videos, news segments, vlogs, health videos, toy play, home videos, selfie/YouTube video (Tik Tok/reaction videos), slideshows, lectures, videogame play, tutorials, listicles (i.e. top 10 videos), and ambient content.