NAI Working Groups

NAI Working Groups

As the advertising and marketing industries face unprecedented regulation and rapidly evolving new technologies, collaboration around enhancing consumer privacy and trust is more important than ever. The NAI is excited to announce that it is creating an opportunity to allow for robust engagement and collaboration by opening participation in its working groups to the larger ecosystem – including law firms, agencies, advertisers, publishers, OEMs, and others.

The NAI’s goal is to build strong industry partnerships and develop the solutions needed for businesses to thrive in a privacy-centric future. It represents access to understand and influence developing norms, solutions and best practices across the ecosystem and collaborate with NAI expertise on educational opportunities.

The NAI has been a thought leader on privacy for more than 20 years, helping its members implement best practices and stay ahead of regulatory trends from sensitive health data to the use of precise locations. Our working groups are open, collaborative, and highly engaged – and they produce transparent, thoughtful, and practical guidance that is built on consensus and a shared desire to create strong, protective data collection practices.

Sign up now to join one or both two of our working groups! See the descriptions below to help decide what is best for your organization.

Privileges & Benefits for Working Group Supporters/Participants
In addition to active participation in the working groups as described below, NAI Supporters also receive access to valuable NAI resources, including:

• The biweekly Digital Download newsletter, which summarizes key developments in privacy for digital advertising in a timely, digestible manner.
• Ad hoc discussions with relevant NAI staff on matters or questions specific to your organization.
• White papers, analysis and other work products developed by all working groups.
• Invitations and supporter discounts on NAI events, including the annual NAI Summit.

Public Policy Working Group
(Third Thursday of each month at 2 p.m. ET)

This working group offers the industry’s most comprehensive review and discussion of legislative and regulatory activity on digital advertising at both the U.S. federal and state levels. Monthly working group meetings are places to maximize your knowledge of the rapidly evolving legal and regulatory landscape, with a strategic focus on how these changes could affect business practices. This group also provides opportunities for participants to engage in discussions that drive the NAI’s priorities and messages, and to promote your company’s perspective on the formation of new public policies. 

Legal, Regulatory and Data Governance Working Group
(First Wednesday of each month at 2 p.m. ET)

This working group is dedicated to monitoring, analyzing, and creating guidance and best practices related to evolving state, federal, and self-regulatory requirements for consumer privacy in the United States, with a focus on data governance issues specific to digital media and advertising. This working group provides a forum to develop strategies leveraging collective industry expertise and experience to address interpretive, operational, and implementation challenges. Standing meetings help participants keep pace with key legal, regulatory, and industry developments and contribute to privacy-protective consensus policies. Subcommittees and Task Forces will be formed to discuss specific subject matter areas to develop guidance and best practices Active Task Forces for 2024 include:

• NAI Framework Task Force
• California DELETE Act Task Force
• Clean Processing Task Force
• Model Notice Task Force
• Sensitive/Health Data Task Force 
• Precise Location Data Task Force

Joining specific Subcommittees and Task Forces helps companies efficiently use their time by meeting only about those issues most pressing for their governance.

If you are interested, please contact us and we will follow-up to answer any questions and help integrate you into our working groups.

*The Working Groups are open to companies in the digital media and advertising industry that are not otherwise eligible for NAI membership, as well as select law firm partners. Companies that operate advertising technology and may qualify for NAI membership are encouraged to pursue full membership, although they may be admitted to working groups as non-members on a case-by-case basis subject to NAI approval.