Guidance

Guidance

The NAI issues guidance documents and best practices developed through consultation with its membership, Board of Directors, Working Group participants, and federal and state-level regulators. These guidance documents and best practices are created to help ad-tech industry professionals develop their practices to align with ongoing changes to the ad-tech ecosystem.

• Demographic Health Advertising [November 2023]
• NAI Legal and Regulatory Analysis: Sensitive Health Information [September 2023]
• NAI State Law Processing Addendum [March 2023]
• Precise Location Information Solution Provider Voluntary Enhanced Standards [June 2022]
• User Choice and Transparency [April 2022]
• Non-Marketing Uses of Data [June 2020]
• Imprecise Location Guidance [February 2020]
• Health Audience Segments Guidance [January 2020]
• Code of Conduct – Enforcement Suspended [January 2020]
  Please note, that as of July 1, 2023 the NAI has temporarily paused enforcement of the Code. A draft Framework has been completed and is currently in a members-only comment phase. The NAI intents to finalize the draft Framework document by November 15, 2024 and make it effective for the NAI membership in early 2025. The new NAI Framework will replace and supersede the 2020 NAI Code of Conduct.

• Opt-In Consent Guidance [November 2019]
• Viewed Content Advertising Guidance [July 2018]
• Beyond Cookies Guidance [April 2017]