It's most likely a parody of Luster's hair products, specifically the S-Curl hair kit, which is widely used among the African-American population.
However, unlike its real-life counterpart, Lustrious has ridiculous side effects such as: Coughing, boo-booing (defecation), hurling (vomiting), and rigor mortis. Obviously since it's only featured on radio ads, it never appears in stores. The commercials can most likely be heard when listening to CSR 103.9. Their catchphrase is "Let your 'fro glow!"
Commercials[]
Commercial #1[]
Transcript
noicon
Man 1:
You want your hair silky? Then get Lustrious.
Woman 1:
Lustrious...
Man 2:
There she was, walking by. She was the finest girl I seen in my life. 'Till it came down to her curls. It was the driest curl I seen in the world. Wow...
Woman 2:
He was fly. He was sweet. When he took off his bandana, he was just as dry as me. So we went.
Man 2:
So we went...
Woman 2:
To the swap meet.
Man 2:
To the swap meet.
Woman 2 Man 2:
And got the first box of some Lustrious we seen.
Man 1:
Let your fro glow wet.
Man 2:
Let your fro grow-ow-ow!
Man 1:
Lustrious!
Commercial #2[]
Transcript
noicon
Man 1:
You want wet? Then get Lustrious.
Woman:
Lustrious...
Man 2:
Man I see this cat all the time... man his hair be fly! So I had to grab him and I say "look here, homey, how you get your hair all greasy an' fly n' shit like that?" He told me 'bout Lustrious. I said "well look here, man, can I borrow some? You see how mine had turned all dead and fell out in the back." He looked me dead in my eye, and was like "look here, brother, you got to get your own!"
Woman:
Lustrious...
Man 1:
If you want your hair silky. Lustrious. Gives you the juice. Do you want your hair smooth, baby? Let that fro glow... wet.
Man 3:
Let your fro glow...
Man 1:
Lustrious. Hair care products. Side effects may include coughing, hurling, rigor mortis. Enjoy.
