Human Rights
Rakuten's Approach
Rakuten's mission since its inception in 1997 has always been the empowerment of people. For nearly three decades, we have built our business with people's
trust and respect. It is thanks to our stakeholders that we are here today, continuing to evolve and empower society.
Our business wouldn't be here without
our partners and employees who develop, supply, and operate our products and services - as well as our customers, investors, and local communities. That's why
we value all of our stakeholders' rights and conduct our business with integrity. We are committed to ensuring fundamental human rights - for achieving
sustainable growth and our corporate mission of contributing to society and empowering people.
Management System
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At Rakuten, our Sustainability Department works with teams across the company to set, share and implement strategies, engage with stakeholders, and monitor progress for human rights protection. In addition, we founded the Human Rights Subcommittee, meeting bi-monthly to implement and promote our human rights strategies, which is supported at the management level by the Sustainability Committee on a group-wide basis.
The Subcommittee implements initiatives and serves as a forum for sharing internal human rights issues and tracking global trends. The progress and activities of the Human Rights Subcommittee are reported to the Board of Directors through the Sustainability Committee.
Our commitment to human rights, including human rights due diligence process and Rakuten's stance regarding our most salient issues, is formalized in our Group Human Rights Policy here. -
Participating organizations in Human Rights Subcommittee:
- Sustainability Dept.
- HR Dept.
- Internal Audit Dept.
- Risk Dept.
- Compliance Dept.
- Procurement Governance Dept.
- Internal Companies (Commerce, Ad & Marketing, Communications & Energy, Investment & Incubation, FinTech)
Human Rights Due Diligence
To implement Rakuten's Human Rights Policy, we conduct human rights due diligence as per the UN Guiding Principles. Due Diligence is an ongoing risk management process to identify, prevent, mitigate and account for how companies address impacts on human rights. The process consists of four key steps:
Identification and Assessment
For a large-scale group company such as Rakuten that holds a diverse portfolio of businesses, due diligence starts with gauging the salient human rights issues.
To understand the relevant human rights risks, including those that have not yet materialized and to ascertain the current response to these risks, we
conducted a human rights risk assessment, led in collaboration with external experts with cross-industry experience.
The following issues have been identified as Rakuten Group's salient human rights issues as a result of our latest risk assessment.
While this result will
continue to be refined through regular reviews, these findings provide critical insight and help define which areas require further investigation. They also
identify short-term risk mitigation measures, such as employee training and governance improvements.
Rakuten’s Salient Human Rights Issues
Case Study
Human Rights and Technology Assessment
Acting on the findings of the human rights risk assessment, in 2022 we conducted an assessment focusing on technologies: big data, AI and machine
learning and data science and analysis, to capture the actions Rakuten should take into consideration.
With the support of external experts, we
identified risks for the services concerned, reviewed existing internal policies and established a list of risk scenarios on technology. Among them,
the following scenarios pertinent to the Group at large were integrated into our Enterprise Risk Management (ERM), Rakuten's group risk management
framework.
- Targeted ads may lead to discrimination
- Discriminatory algorithms built into products and services (other than targeted ads, such as e-KYC and credit scoring) may lead to discrimination
- Harmful content containing racial and/or gender stereotypes may lead to discrimination
- Use data, including subscription or communication data, shared with 3rd-party organizations may affect users' freedom of expression and/or rights to survival and security
Several measures are currently being considered to prevent and mitigate these risks, including developing formal policies relating to AI Ethics with technology implications and conducting employee training.
Prevention, Mitigation, and Remedial Measures
Rakuten works to prevent, mitigate and - where necessary, remediate - human rights issues and impacts across our operations and businesses.
Working conditions in direct operations, including child and forced labor
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Wages, working hours and benefits
We comply with all applicable laws and regulations and provide unique and comprehensive benefits and competitive compensation. Furthermore, we strive to pay a living wage that satisfies basic needs and to do so, we compare the lowest salary of regular employees with publicly available data such as the ones provided by WageIndicator.
Find out more -
Safety, health and wellness
Providing a safe and healthy workplace where our employees can demonstrate their full potential is one of our top priorities.
Find out more -
Discrimination and harassment
We do not tolerate any form of harassment and strive to provide a respectful work environment. To achieve this commitment, we have implemented the following measures:-
Harassment Consultation Desk
A confidential Harassment Consultation Desk is available to all employees to respond to reports of harassment and related complaints. -
Training
Annual training on raising awareness concerning anti-harassment measures is conducted for all employees. In addition, training on handling reports of harassment is held for managers. -
Rakuten Group Customer Harassment Policy
To respect the human rights of employees and shield them from harassment by customers, Rakuten Group established the Customer Harassment Policy.
Find out more
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Harassment Consultation Desk
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Child and forced labor
We confirm the age of each employee when forming an employment contract. In addition, we do not take or hold any travel documents or identity cards of our employees, unless required for visa issuance or renewal for foreign employees, or for any other HR-related administration purpose.
Supplier labor standards, including child and forced labor
Rakuten products and services are made possible by numerous workers around the world. From development to the supply and operation of products and
services, we apply the highest standards to ensure that every person in our supply chain is respected and safe, and that our supply chain is free
from child and forced labor. Regarding living wage, we for now confirm compliance with legal minimum wage requirements and proper payment of overtime allowances.
Find out more
Product-related harm
Products on e-commerce platform
To provide a safe and secure e-commerce platform, Rakuten has set rules for
merchants on Rakuten Ichiba, which cover the prohibition of the sale of certain products, such as dangerous products, products potentially
infringing on others' rights and interests and products not favorable for children or young adults.
Examples include explosives and
high-pressure gas, weapons, counterfeit brand products, products infringing on copyrights, identification cards, child pornography, etc.
Rakuten
assesses merchants when contracting for opening a shop on Rakuten Ichiba. Penalty measures are in place in case of violations of the rules by
merchants
Find out more
Privacy
Privacy and data protection are the foundation of a sustainable digital economy and a trustworthy service ecosystem. In 2016, the European Union
data protection authorities approved the Rakuten Group's Binding Corporate Rules, signifying that our internal standards hold us accountable to a
robust privacy framework.
Find out more
Responsible use and development of technology
To offer a unique and personalized experience, Rakuten collects various information from our customers - such as purchase behavior and search views
- and creates customer profiles with the assistance of machine learning. In principle, we do not intentionally collect or use information that may
be considered sensitive, such as information relating to ethnicity, religion, social status and medical or criminal history. In the event that our
customers voluntarily share sensitive information with us, we handle it carefully and exclude it from any customer profiling.
In addition,
internal rules are in place to ensure that appropriate risk management measures are taken, such as impact assessments prior to a product or service
launch when implementing new technologies.
Access to remedy
Rakuten provides several contact points for affected stakeholders to raise concerns and seek justice. See "Grievance Mechanism" on this page for details.
In 2023, to mitigate risks related to working conditions such as discrimination, harassment or excessive working hours, e-learning was conducted in all operations of the Group.
For risks relating to privacy and use and development of technology, dedicated e-learning was also made mandatory for all employees, notably courses related to responsible AI.
Concerning labor standards, child and forced labor in our supply chains, we engaged with 219 of our suppliers to mitigate risks of non-compliance with our Code of Conduct.
As for remediation actions, the main ones are reported in our press releases and on our Sustainable Supply Chain webpage (none in 2023).
Case Study
Survey on Customer Harassment and Countermeasures
In line with the Ministry of Health, Labour and Welfare’s measures to promote actions against customer harassment in the workplace, the Rakuten Group initiated its own actions by establishing a Customer Harassment Office in October 2022.
This cross-functional organization is responsible for promoting measures against customer harassment and began collecting voices from employees, including those at call centers who experienced communications that may pose a risk to their safety and mental health.
In 2023, we conducted a survey to better understand the actual and potential impacts on employees who interact with our users, customers and partners.
The survey revealed that over 60% of our front-line employees have experienced harassment, such as aggressive language or unreasonable requests. As a result, the Customer Harassment Office implemented several actions to prevent and mitigate adverse human rights impacts, including:
- Establishment of internal guidelines for customer harassment
- Development of manuals for employees to handle customer harassment
- Inclusion of the prohibition against customer harassment in Rakuten Membership Terms and Conditions
- Publication of the customer harassment policy on our website
- Implementation of employee training regarding customer harassment.
The Customer Harassment Office continues to take necessary steps to prevent, mitigate, and remediate situations when serious customer harassment is identified.
Raising Awareness
To achieve respect for the human rights of our stakeholders, each and every employee must have a deep understanding and awareness of fundamental human rights. With this in mind, Rakuten provides training that explicitly covers human rights to promote values and attitudes that encourage all individuals to uphold their rights and those of others.
Grievance Mechanisms
Rakuten has established various contact points to ensure that human rights issues or concerns related to our business activities raised by our stakeholders are known and appropriately addressed. In the event that the company is causing or contributing to adverse human rights impacts, we will work to remedy the affected parties and prevent a recurrence of similar cases.
For Employees | For Suppliers | For Customers |
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Rakuten Hotline
Harassment Consultation Desk |
Group Supplier Hotline
Mobile Supplier Hotline |
Inquiry Form: Privacy
Users can also raise concerns through platforms provided by each service. For example, Rakuten Ichiba users can report prohibited products,
such as illegal products that may threaten public order and morals, infringe on rights, inappropriate advertisement and marketing campaigns
and labeling, etc. |