A very new âJUST DO IT.â campaign in Japan, that elevates the forward-facing attitude of all women, was launched for the first time in three years. The campaign ambassadors are female athletes that love sport and embody a toshindai attitude. Together with both world class athletes such as tennis star Naomi Osaka, dancer/choreographer Koharu Sugawara, champion skateboarder Aori Nishimura and Sky Br
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