Actionable Metrics - Say Hello to Cohort Analysis
First, what is an actionable metric?An actionable metric is one that ties specific and repeatable actions to observed results.The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next.In my last post, I highlighted the importance of thinking
Startup Metrics for Pirates
1. Startup Metrics for Pirates: AARRR !!! (Startup Metrics for Product Marketing & Product Management) Dave McClure Master of 500 Hats blog: http://500hats.typepad.com/ website: http://www.500hats.com/ slides: http://slideshare.net/dmc500hats/ * reminder: National Talk Like a Pirate Day is Sept 19 th ! 2. Customer Lifecycle: 5 Steps to Success A cquisition : users come to the site from various cha
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