Branding and social media -- they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. How are people using social media to interact with brands, and how are companies using the power
![Branding: How It Works in the Social Media Age [INFOGRAPHIC]](https://cdn-ak-scissors.b.st-hatena.com/image/square/9c3d29c9928bdc54793fb9ea3df46a8a4aa21f1e/height=288;version=1;width=512/https%3A%2F%2Fhelios-i.mashable.com%2Fimagery%2Farchives%2F05XBSHOSsCemiW7YsBSOgtx%2Fhero-image.fill.size_1200x675.v1647020501.jpg)
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