New Ways of Visualizing the Customer Journey Map | Adaptive Path
[Credit: Evan Litvak
] Evan chose to represent his journey as a circular graphic instead of the more common linear or chart structure. As the field of service design evolves so do the tools. At Adaptive Path we often find ourselves debating the form and definition of service design artifacts. I was curious to see how a new crop of interaction designers might interpret the journey map. Luckily I ha
Customer experience: The natural ally for UX in business | BiRDS
Customer experience: The natural ally for UX in business In this post, I would like to talk about what has been on my mind for the last year or two: the relationship between user experience and customer experience and how user experience designers can extend their influence in businesses. A paraphrased transcript of my talk at the Polish IA Summit 2012. This topic has become relevant because I wor
The Value of Customer Journey Maps: A UX Designer’s Personal Journey :: UXmatters
What Are Customer Journey Maps? Customer journey maps are documents that visually illustrate an individual customer’s needs, the series of interactions that are necessary to fulfill those needs, and the resulting emotional states a customer experiences throughout the process. need—what a customer has set out to achieve interactions—the necessary steps for a customer to satisfy those needs and achi
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