By Elizabeth A. Harris September 19, 2011 2:16 am September 19, 2011 2:16 am In a letter posted on the Netflix Web site late Sunday night, the companyâs chief executive, Reed Hastings, apologized for the way he handled recent changes in pricing and subscription services, and announced that the company would split into two businesses, with the DVD-by-mail service to be renamed Qwikster. The pricing

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