FIFTH@EDITION

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Next-Generation Systems: Sony's Greatest Quotes!


uSony's Greatest Quotes!vB‰ß‹Ž‚É‚È‚³‚ꂽAƒ\ƒj[ƒGƒOƒ[ƒNƒeƒBƒu‚́AˆÌ‘å‚È‚é”­Œ¾‚̈ø—p‚̏W‘åï¿½ï¿½‚Å‚·B‰pŒê‚Ì“¾ˆÓ‚È•û‚́Aã‹L‚̃y[ƒW‚Å‚Ç‚¤‚¼B’tÙ‚È–ó‚ł悯‚ê‚΁AˆÈ‰º‚É–|–ó‚ðÚ‚¹‚�N‚«‚Ü‚·B–ó‚ÌŠÔˆá‚��“™‚ ‚è‚Ü‚µ‚½‚çAƒRƒƒ“ƒg‚È‚Ç‚Å‹³‚¦‚ĉº‚³‚é‚Ə•‚©‚è‚Ü‚·B

"Most people, I think, don't even know what a rootkit is, so why should they care about it?"
- Thomas Hesse, Sony BMG's president of global digital business, responding to the outcry over Sony's DRM Rootkit spyware uncovered on its music CDs


uŽ„‚ªŽv‚¤‚ɁA‚Ù‚Æ‚ñ‚ǂ̐lX‚́Aƒ‹[ƒgƒLƒbƒg‚ª‰½‚©’m‚肳‚¦‚µ‚Ȃ��B”Þ‚ç‚͈ê‘̉½ŒÌ‚»‚ê‚ð‹C‚É‚©‚¯‚½‚è‚·‚é‚ñ‚¾Hv

`Thomas HesseAƒ\ƒj[BMGƒOƒ[ƒoƒ‹ƒfƒWƒ^ƒ‹ƒrƒWƒlƒXŽÐ’·@
ƒ\ƒj[» CCCD ‚ª“‹Ú‚µ‚��‚½DRMƒ‹[ƒgƒLƒbƒg‚ɑ΂·‚éR‹c‚É“š‚¦‚āB

ƒ\ƒj[‚̃‹[ƒgƒLƒbƒg–â‘è‚ɂ‚��‚ẮA

ƒ\ƒj[‚̉¹ŠyCD‚ɁuƒgƒƒC‚Ì–Ø”nv\\^‚Ì–â‘è“_‚͉½‚©


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"You can look at the software that they sell. All their licensed kid stuff. So, what we're doing with the PlayStation Portable is really establishing a new marketplace, and establishing, frankly, a new beachhead."
- Peter Dille, Sony US Senior Vice President of Marketing, on comparing PSP to DS


u‚Ý‚ñ‚ȁA”C“V“��‚ª”„‚Á‚��‚éƒ\ƒtƒg‚ðŒ©‚Ä‚é‚¾‚ëB‚Ý‚ñ‚ÈŽq‹Ÿ‚¾‚Ü‚µ‚³B‚»‚µ‚āA–l‚炪PSP‚Å‚µ‚��‚鎖‚́A–{“–‚̈Ӗ¡‚ŁAV‚µ‚��ƒ}[ƒPƒbƒg‚ð‘n‚è‚ ‚��‚��‚é‚Á‚�}‚Æ‚³B—¦’¼‚ÉŒ¾‚Á‚āAV‚µ‚��‘«‚ª‚©‚è‚ð’z‚��‚��‚é‚Ƃ�}‚ë‚È‚ñ‚¾Bv

`Peter DilleAƒ\ƒj[USƒ}[ƒPƒeƒBƒ“ƒO•›ŽÐ’·@@PSP‚ÆDS‚ð”äŠr‚µ‚Ä

‚Ü‚ŸA¡‚Æ‚È‚Á‚Ä‚Ý‚ê‚΁A“G‚ðŠÃ‚­Œ©‚·‚��‚Ü‚µ‚½‚ˁEEEE“G‚ð•Ž‚Á‚ďŸ‚Ä‚éí‚��‚Í‚ ‚è‚Ü‚¹‚ñA‚͂��B

gThe idea of a handheld rivalry with Nintendo is an irrelevance. Those formats don't appear in our planning. It's not a fair comparison; not fair on them, I should stress. That sounds arrogant, maybe, but it's the truth. With the DS , it's fair to say that Nintendo stepped out of the technical race and went for a feature differentiation with the touch screen. But I fear that it won't have a lasting impact beyond that of a gimmick - so the long-lasting appeal of the platform is at peril as a direct result of that."
- Phil Harrison, president of Sony Worldwide Studios, on comparing PSP to DS in an interview with MCV


u”C“V“��‚ÆŒg‘уQ[ƒ€‹@‚ŋ��‘ˆ‚·‚é‚Ƃ��‚¤ƒAƒCƒfƒA‚Í•s“KØ‚¾B‰äX‚ªÝŒv‚µ‚��‚éPSP‚̍\ï¿½ï¿½‚Í–¾‚ç‚©‚É‚³‚ê‚��‚Ȃ��BƒtƒFƒA‚È”äŠr‚ł͂Ȃ��B”C“V“��‚ɑ΂µƒtƒFƒA‚ł͂Ȃ��BŽ„‚Í‹­’²‚¹‚˂΂Ȃç‚Ȃ��‚¾‚낤B‘½•ªA‚»‚ê‚͘ü–‚É•·‚�}‚¦‚邾‚낤B‚µ‚©‚µA^ŽÀ‚È‚Ì‚¾BDS‚Æ‹¤‚ɁA”C“V“��‚́A‹Zp‚̃Œ[ƒX‚©‚ç~‚è‚āAƒ^ƒbƒ`ƒXƒNƒŠ[ƒ“‚ɍ·•Ê‰»—vˆö‚ð‹‚ß‚½‚Ƃ��‚¤‚Ì‚ª³‚µ‚��B‚µ‚©‚µA‚»‚ê‚͘b‘èì‚è‚É‚µ‚©‚È‚ç‚Ȃ��‚̂ł͂Ȃ��‚©‚ƐS”z‚µ‚��‚éB‚»‚ÌŒ‹‰Ê‚Æ‚µ‚ăvƒ‰ƒbƒgƒtƒH[ƒ€‚Ì’·Šú“I‚Ȗ��—Í‚ªŠëŒ¯‚É‚³‚炳‚ê‚��‚éBv


`Phil Harrison@ƒ\ƒj[ƒ[ƒ‹ƒhƒƒCƒhƒXƒ^ƒWƒIŽÐ’·@@MCV‚Ƃ̃Cƒ“ƒ^ƒrƒ…[‚Ì’†‚ÅPSP‚ÆDS‚ð”äŠr‚µ‚Ä

‚�}‚ÌPhil Harrison‚Á‚Ä•û‚ÌŒ¾à‚Ì‹t‚Ì•ûŒü‚É‘S‚Ä‚ªi‚ñ‚ł��‚é‚Ƃ��‚¤‚©B‚È‚ñ‚Ƃ��‚¤‚©AˆêÌ‘O‚̃ZƒK‚ðŽv‚��o‚µ‚Ü‚·B‘S‚Ä‚ªƒZƒK‚Ì—\’è‚Ì‹t‚ɐi‚ñ‚¾Žž‘ã‚ðB


—DG‚Ȑl‚È‚ñ‚Å‚µ‚傤‚ªA‚P‚O‚O”N‚­‚ç‚��æ‚ðŒ©‚Ä‚µ‚Ü‚Á‚��‚é‚ñ‚Å‚µ‚傤A‘½•ªB

"Itfs probably too cheapc"
- Ken Kutaragi, Regarding the $499 to $599 price point


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"(the PS3) is not a game machinec"
- Ken Kutaragi, Regarding the machinefs beefy hardware architecture


u‚¾‚©‚猾‚Á‚Ä‚é‚Å‚µ‚åHPS3‚̓Q[ƒ€‹@‚��‚á‚Ȃ��‚Á‚āv

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‚�}‚ÌŒãA‹}Œƒ‚ɘHü‚ð•ÏX‚µ‚ăQ[ƒ€‹@”­Œ¾‚ðŒJ‚è•Ô‚³‚ꂽ‚Ì‚Í‹L‰¯‚ɐV‚µ‚��Ž–‚Å‚·‚ˁB

"The name of the game is not market share, itfs how fast we (Sony) can grow the industry."
- Ken Kutaragi, regarding competition from Microsoft and Nintendo

uŠÌS‚Ȃ�}‚Ƃ̓VƒFƒA‚��‚á‚Ȃ��B–l‚炪‚Ç‚Ì‚­‚ç‚��‚Í‚â‚­ŽY‹Æ‚ðˆçï¿½ï¿½‚Å‚«‚é‚©‚Ç‚¤‚©‚È‚ñ‚Å‚·Bv

`‹v‘½—Ç–ØŒ’@@ƒ}ƒCƒNƒƒ\ƒtƒg‚Æ”C“V“��‚Ƃ̋��‘ˆ‚ɂ‚��‚Ä

V‚µ‚��ŽY‹Æ‚̈çï¿½ï¿½‚�}‚»‚ªAPS3‚ÌŽg–½BPS3‚̂�N‚©‚��‚ŁAŽŸï¿½ï¿½‘ãƒfƒBƒXƒN‚Ì‹KŠi‹ï¿½ï¿½‘ˆ‚ɂ͏Ÿ‚Ä‚»‚¤‚Ȃ̂ŁA‚»‚Ì“_‚͗ǂ��‚Ì‚Å‚·‚ª‚ˁB


‚µ‚©‚µAˆê•û‚ŁAPS3‚̓Q[ƒ€‹@‚Æ‚µ‚Ă͑厸”s‚ɏI‚í‚è‚»‚¤‚È‚Ì‚ª–{––“]“|‚Ƃ��‚��‚Ü‚·‚©B

"cfor consumers to think to themselves eI will work more hours to buy onef. We want people to feel that they want it, irrespective of anything else."
- Ken Kutaragi, explaining their marketing goals for the PS3

uŽ„‚ÍPS3‚𔃂¤‚½‚ß‚É‚à‚Á‚Æ‘½‚­‚ÌŽžŠÔ“­‚�}‚¤v‚ƏÁ”ïŽÒ‚͂Ђ»‚©‚ÉŽv‚Á‚��‚éB–l‚ç‚́A‘¼‚̉½‚É‚àŠÖ‚í‚炸APS3‚ð—~‚µ‚��‚ƐlX‚Ɋ�L‚��‚³‚¹‚½‚��Bv

`‹v‘½—Ç–ØŒ’@@PS3‚ÌŽsê‚ɂ�N‚¯‚é–Ú“I‚ðà–¾‚µ‚Ä

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"We do not care."

- Kaz Hirai, current President of Computer Entertainment, regarding competition from Microsoft and Nintendo


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`•½ˆäˆê•v@@Œ»SCEŽÐ’·@@ƒ}ƒNƒƒ\ƒtƒg‚Æ”C“V“��‚Ƃ̋��‘ˆ‚ÉŠÖ‚µ‚Ä

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"I don't think the battle would be any different with or without Grand Theft Auto... I don't think it (losing Grand Theft Auto would) hurts us. No, I really don't."
- Jack Tretton, Sony Computer Entertainment America president and CEO


uƒQ[ƒ€‹@í‘ˆ‚ÍGTA4‚ª‚ ‚낤‚Æ‚È‚©‚낤‚Ɖ½‚̈á‚��‚à‚Ȃ��BEEEGTA4‚̓Ɛè”Ì”„‚ÉŽ¸”s‚µ‚½Ž–‚ª‰äX‚É‘¹ŠQ‚ð—^‚¦‚é‚Ƃ͍l‚¦‚��‚Ȃ��B‚��‚âA–{“–‚ɁBviGTA‚Í–k•Ä‚ł̃Lƒ‰[ƒ\ƒtƒg‚̈ꂁj

`Jack Tretton,SCEƒAƒƒŠƒJŽÐ’·Œ“CEO

‚Ü‚ŸAÌ‚Á‚©‚çA‚�}‚¤‚��‚¤l‚¾‚Á‚½‚Ý‚½‚��‚Å‚·BƒWƒƒƒbƒNEƒgƒŒƒbƒgƒ“ŽB

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L•ñ•”–å‚́Aˆê‘́A‚Ç‚¤‚��‚¤——R‚ł�}‚ñ‚ȃRƒƒ“ƒg‚ðŽ©ŽÐ‚Ìd–ð‚³‚ñ‚É—pˆÓ‚µ‚½‚ñ‚Å‚µ‚傤‚©B

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"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1200 bucks for it."
- Jack Tretton, Sony Computer Entertainment America president and CEO

‚à‚µA–k•Ä‚̂ǂ�}‚©‚ŁA‚T•ªˆÈã’I‚É’u‚©‚ê‚��‚éPS3‚ðŒ©‚Â‚¯‚½‚çA1200ƒhƒ‹·‚µã‚��‚Ü‚·B

`Jack Tretton,SCEƒAƒƒŠƒJŽÐ’·Œ“CEO

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"The first five million are going to buy it (PS3), whatever it is, even [if] it didn't have games."
- David Reeves, Sony Computer Entertainment Europe CEO


‰½‚ª‹N‚�}‚낤‚ƁA—ႦAƒQ[ƒ€‚ª‚È‚©‚Á‚½‚Æ‚µ‚Ä‚àAÅ‰‚Ì‚T‚O‚O–œl‚́APS3‚𔃂��‚ɍs‚­B

`David Reeves, SCE ƒˆ[ƒƒbƒp CEO

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"Microsoft does not concern us. Microsoft is not a technology company."
- Nobuyuki Idei, Sony chief corporate adviser in an interview with BBC NEWS


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`oˆäL”V@@Œ³ƒ\ƒj[‰ï’·Œ“CEO@@BBCƒjƒ…[ƒX‚Ƃ̃Cƒ“ƒ^ƒrƒ…[‚Ì’†‚Å

‚¦[Aƒgƒbƒv‚ª‚�}‚ê‚��‚á(ry

"A bit pricey."
- Michael Ephraim, Managing Director of Sony Computer Entertainment Australia, speaking about Nintendo Wii in an interview with the age.com.au

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`Michael EphraimASCEƒI[ƒXƒgƒ‰ƒŠƒAí–�}@@age.com.au‚Ƃ̃Cƒ“ƒ^ƒrƒ…[‚Ì’†‚ŁA”C“V“��Wii‚ɂ‚��‚Ęb‚µ‚½Û‚É

‚��‚á‚ APS3‚́H

"We have a lot of respect for Nintendo, but with a December launch, how much stock are they going to get at a AU$400 price point? What is the consumer offering? So I don't think anyone will do more units than a PS2 this (Christmas)."
- Michael Ephraim, Managing Director of Sony Computer Entertainment Australia, regarding the launch of Nintendo Wii

u‰äX‚́A”C“V“��‚É‘½‘å‚È‚éŒhˆÓ‚ð•ø‚��‚��‚éB‚µ‚©‚µA‚P‚QŒŽ‚̃ƒ“ƒ`‚ŁA”C“V“��‚Í‚Ç‚Ì‚­‚ç‚��‚̍݌ɂðA400ƒI[ƒXƒgƒ‰ƒŠƒAƒhƒ‹‚ÅŠm•Û‚µ‚��‚é‚ñ‚¾HÁ”ïŽÒ‚͉½‚ÉŽx•\‚��‚ð‚·‚é‚ñ‚¾H‚¾‚©‚çA¡”N‚Ì”N––¤í‚Å‚Í’N‚àPS2‚æ‚葽‚­‚̃Q[ƒ€‹@‚𔄂ê‚Í‚µ‚Ȃ��‚ÆŽv‚¤Bv

`Michael EphraimASCEƒI[ƒXƒgƒ‰ƒŠƒAí–�}@”C“V“��Wii‚̃ƒ“ƒ`‚ɂ‚��‚Ä

‚Ü‚ŸAŠm‚©‚ɁAƒI[ƒXƒgƒ‰ƒŠƒAŒü‚¯‚ɂ́A‚»‚ñ‚Ȃɏo‰ï¿½~‚³‚ê‚Ä‚Ü‚¹‚ñ‚Å‚µ‚½‚ªB

"Sorry you didn't have the opportunity to buy a PS3 this year, but I'm sure it beats lining up in a queue for hours on end only to be told the store has sold out."
- Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au

u\‚µ–ó‚Ȃ��B‹M•û’B‚ª¡”NAPS3‚𔃂¤‹@‰ï‚͂Ȃ��B‚µ‚©‚µAu”„‚èØ‚ê‚Å‚·v‚ÆŒ¾‚í‚ê‚邽‚ß‚¾‚¯‚ɁA‚Ô‚Á‘�}‚¯‚ʼn½ŽžŠÔ‚à—ñ‚É•À‚ё�}‚¯‚é‚�}‚Æ‚ª–³‚­‚È‚Á‚½Ž–‚¾‚¯‚ÍŠm‚©‚¾Bv

`Michael EphraimASCEƒI[ƒXƒgƒ‰ƒŠƒAí–�}@age.com.au‚Ƃ̃Cƒ“ƒ^ƒrƒ…[‚Ì’†‚Å

SCE‚́A‚à‚¤­‚µƒ}ƒV‚ȃRƒƒ“ƒgo—ˆ‚él‚ðAŒÙ‚Á‚½‚Ù‚¤‚ª‚��‚��‚ñ‚��‚á‚Ë‚\‚©‚Æ‚ÍŽv‚��‚Ü‚·B

"Therefs this sort of misunderstanding that the Blu-ray disc player for movies is somehow burdening the console with unnecessary cost. That is completely not true... Once we had that storage capacity on Blu-ray Disc, adding the movie playback functionality was extremely cost-effective, [the cost] is actually non-existent."
- Phil Harrison, regarding the wholesale cost of the systemfs Blu-ray player

u‰f‰æŒü‚¯ƒvƒ‹[ƒŒƒCƒfƒBƒXƒNƒvƒŒ[ƒ„[‚́A‚Ç‚¤‚��‚¤‚킯‚©A•s•K—v‚ȃRƒXƒg‚ðƒQ[ƒ€‹@‚É•‰‚킹‚��‚é‚Ƃ��‚¤Œë‰ð‚ª‚ ‚éB‚»‚ê‚́A‘S–Ê“I‚Ȑ^ŽÀ‚ł͂Ȃ��EEEEƒuƒ‹[ƒŒƒC‚Ì‹L‰¯—e—Ê‚ª‚ ‚ê‚΁Aƒ€[ƒr[Äï¿½ï¿½‹@”\‚̒ljÁ‚Í”ï—p‘ÎŒø‰Ê‚ª”ñí‚É—Ç‚©‚Á‚½‚̂ŁAƒRƒXƒg‚ÍŽÀÛ‚É‚Í–³‚��‚à“¯‘R‚È‚Ì‚¾Bv

`Phil Harrison@SCEƒ[ƒ‹ƒhƒƒCƒhƒXƒ^ƒWƒIŽÐ’·@ƒuƒ‹[ƒŒƒCƒfƒBƒXƒNƒvƒŒ[ƒ„[‚̉µ”„Œï¿½L‰¿‚ɂ‚��‚Ä

‚¤‚Ü‚­–󂹂܂¹‚ñ‚Å‚µ‚½‚ªAÅŒã‚́uƒRƒXƒg‚ÍŽÀÛ‚É‚Í–³‚��‚à“¯‘R‚È‚Ì‚¾Bv‚É ( ß„tß)

"Nobody will ever use 100% of PS3's capability"

- Phil Harrison, president of Sony Computer Entertainment's Worldwide Studios speaking with MTV news.

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`Phil Harrison@SCEƒ[ƒ‹ƒhƒƒCƒhƒXƒ^ƒWƒIŽÐ’·@@MTVƒjƒ…[ƒX‚Ƙb‚µ‚È‚ª‚ç

‚�N‚©‚��‚ŁAƒT[ƒh‚́AƒQ[ƒ€ì‚ê‚Ü‚¹‚ñB•‚¯‚Ä‚­‚¾‚³‚��B

"The PlayStation 3 is a computer. We do not need the PC."
- Phil Harrison, president of Sony Worldwide Studios, in an interview with GameSpot

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"I have no concerns about the competition."
- Phil Harrison, president of Sony Worldwide Studios speaking at the Game Developer Conference

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"I donft think wefre arrogant."
\ Phil Harrison, regarding consumer perception of Sony

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"We're certainly not interested in Gimmicks."
- Kaz Hirai0 E32k6, right before showing off Eye of Judgement.

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"Nintendo knows its target audience, because it has really narrowed that down; and itfs pretty much defined by a boy or girlfs ability to admire Pokemon."
- Phil Harrison, president of Sony Computer Entertainment's Worldwide Studios

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"Consider the US with its massive land and cheap people. Then you look at the UK - a little island where rent and rates are at an absolute premium, and the cost of people is a lot more."

- Sony's take on the consumers, as told by UK Managing Director Ray Maguire to website gamesindustry.biz


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