使ã„å‹æ‰‹ã®æ‚ªã•ã¯ãƒ¦ãƒ¼ã‚¶ãƒ¼ã«ã¨ã£ã¦ã®ã‚³ã‚¹ãƒˆã ã¨ã„ã†è©±ä»Šèªã‚“ã§ã„る「Marketing Managementã€ã«ã“ã‚“ãªæ–‡ç« ãŒã‚る。 Customers buy benefits, not products. The benefits a customer receives from a firm's offering, less the costs he or she must bear to receive those benefits, determined the offer's value to the customer. 消費者ãŒè²·ã†ã®ã¯ã€Œå•†å“ã€ã§ã¯ãªãã€ã€Œãã®å•†å“を通ã—ã¦å¾—られるもã®ã€ã‹ã‚‰ã€Œãれを得るãŸã‚ã«æ‰•ã‚ãªã‘ã‚Œã°ãªã‚‰ãªã„ã•ã¾ã–ãªãªã‚³ã‚¹ãƒˆã€ã‚’å·®ã—引ã„ãŸã€Œåˆ©ç›Šã€ã§ã‚ã‚‹ã€ã¨ã„ã†è©±ã€‚ ã“ã“ã§å¼·ãèªè˜ã—ã¦ãŠãã¹ããªã®ã¯ã€ãã®ã€Œã‚³ã‚¹ãƒˆã€ã¨ã¯å˜ãªã‚‹å•†å“ã®è³¼å…¥ã®ãŸã‚ã«æ”¯æ‰•ã†ãŠé‡‘ã ã‘ã§ã¯ãªãã€ãã®å•†å“ã‚’å¾—ã‚‹ãŸã‚ã«ã™ã‚‹åŠ´åŠ›ï¼ˆä¾‹ï¼šè²·ã„物ã«è¡Œã時間
楽天リサーãƒã€ã‚¢ãƒ³ã‚±ãƒ¼ãƒˆã‚·ã‚¹ãƒ†ãƒ 「RaQs（ラクース）ã€ã«ã¦èª¿æŸ»çµæžœã‚’無料公開
http://japan.internet.com/research/20080430/1.html
時間管ç†ã®å¼·åŠ›ãªå‘³æ–¹ã€ã‚¿ã‚¤ãƒ トラッã‚ングサービス４種類 | Lifehacking.jp
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