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Home / Google News / Google SEO / Google Search Downgrading Rankings Of Content Starkly Different From Main Content Google Search Downgrading Rankings Of Content Starkly Different From Main Content Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also

Home / Google News / Google SEO / My Interview Of Google's Search Liaison On The August 2024 Core Update My Interview Of Google's Search Liaison On The August 2024 Core Update Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Se

Home / Google News / Google Search Drops Cache Link From Search Results (How To See The Cache) Google Search Drops Cache Link From Search Results (How To See The Cache) Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search En

Home / Google News / Google SEO / Google: HTML Structure Doesn't Matter Much For Ranking Google: HTML Structure Doesn't Matter Much For Ranking Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the N

Home / Google News / Google Ads / Google Ads VP Emails Chrome & Search Team For Ranking Tweaks & Query Injections From Chrome Google Ads VP Emails Chrome & Search Team For Ranking Tweaks & Query Injections From Chrome Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase

Home / Google News / Google SEO / Google: Redirects Signals Stick With Destination URL After A Year Google: Redirects Signals Stick With Destination URL After A Year Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engin

Sean Brattin asked Google's John Mueller a couple of months ago if Google uses Cloud Vision AI within Google Image Search. The answer was no, but John did say that Google did talk about "about doing that in the past" but ended up not to do it. This came up in a video SEO hangout back in February at the 7:16 mark into the video. Sean Brattin asked "So are you able to comment on this? I imagine that

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting s

Home / Google News / Google SEO / Google Updates Search Quality Raters Guidelines On October 14th Google Updates Search Quality Raters Guidelines On October 14th Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Ro

Home / Google News / Google SEO / Google Algorithms Detect & Adjust Rankings For YMYL Queries Google Algorithms Detect & Adjust Rankings For YMYL Queries The Google white paper I just covered mentions explicitly that Google's algorithms can detect if a query is related to YMYL, your money your life, related content and then adjust the weights of the ranking algorithm for those specific queries. Th

Home / Google News / Google SEO / Google: CTR, Dwell Time & Other UX Signals Are Made Up Myths Google: CTR, Dwell Time & Other UX Signals Are Made Up Myths In that Reddit AMA with Gary Illyes, Gary said out right and clear that the theories around Google using UX and behavioral signals such as CTR and dwell time are "generally made up crap." He added "Search is much more simple than people think."

In Google Search Console, did you ever see the "discovered but currently not indexed" notice regarding your index coverage status report? Google says in their help document that it might be related to an overloaded server, but Google's John Mueller says otherwise in this video hangout. At the 11:17 mark, John Mueller from Google answered what it means if a nice portion of your URLs are labeled wit

Home / Google News / Google SEO / Google Topic Layer To Knowledge Graph, Enabling Dynamic Categorization & More Google Topic Layer To Knowledge Graph, Enabling Dynamic Categorization & More As part of the blitz of new announcements from Google this past Monday, Google also introduced what they call the Topic Layer in the Knowledge Graph. With that, they can also dynamically categorize knowledge pa

Home / Google News / Google Updates / Google Medic Update: Google's Core Search Update Had Big Impact On Health/Medical Sites Google Medic Update: Google's Core Search Update Had Big Impact On Health/Medical Sites A week ago today, we were the first to report on the big core Google algorithm update - in fact, we covered it several hours before Google confirmed the update. Since then, I posted the

Home / Google News / Google SEO / Google: We Do Not Recognize Sentiment In Search Ranking Google: We Do Not Recognize Sentiment In Search Ranking Danny Sullivan from Google has said on Twitter that there is no search operator for sentiment simply because Google does not recognize sentiment in search. The question was if there was a way to see how sentiment plays into account with Google search ran

Home / Google News / Google Updates / Is A Google Search Algorithm Update Brewing? Is A Google Search Algorithm Update Brewing? I am seeing some very limited and niche chatter around a possible Google algorithm and search ranking update starting over the weekend. There is chatter at both WebmasterWorld and Black Hat World Forums with folks noticing ranking changes and traffic changes from Google o

If you check out the Google News Help forums you will see many many complaints from news publishers that their news site is no longer in the Google News index. Supposedly hundreds of publishers who were listed in the Google News database are no longer qualified to be included in the index anymore. Some are getting notices of the removal while most say they did not get the notice. I guess the quick

So we've been covering the Google Maccabees updates for some time, did an analysis of it and Google somewhat confirmed there were many minor updates in that time frame. One of those updates may have hit many celebrity web sites. Glenn Gabe posted on his blog some shocking charts that shows many celebrities official web sites took a nose dive with these updates. Celebrities such as Tom Cruse, John

Home / Google News / Google Updates / Google Maccabees Update Analysis: Sites Targeting Many Keyword Permutations Google Maccabees Update Analysis: Sites Targeting Many Keyword Permutations As I reported, the SEO community noticed last week starting around December 12, 2017 a larger Google update which I named the Google Maccabees Update. Early on I shared the forum chatter and algorithm tracking

Home / Google News / Google SEO / Google Has Started The Mobile First Indexing, For Some Sites At Least Google Has Started The Mobile First Indexing, For Some Sites At Least It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basi

Home / Bing / Bing To Crawl Web For PWAs For Inclusion In Windows App Store? Bing To Crawl Web For PWAs For Inclusion In Windows App Store? Ryan Hayes posted on Twitter that Microsoft Bing will be crawling the web for PWAs and will then decide to "auto-ingests quality" PWAs into the Windows store. He posted this based on what Microsoft said at the Microsoft Edge Web Summit. Here is the tweet: Micr

Back in the good old days, I use to simply use the chatter in the SEO discussion forums to communicate with you all if I feel there was a major or minor Google Algorithm update. Now we have dozens of tools from companies like Moz, SEMRush, RankRanger, Algoroo, Advanced Web Rankings, Accuranker, SERP Metrics and more that track the search results daily and see if there are any shifts in the results

Google's John Mueller said on Twitter that URL structure is "not so much" important, rating it a 1 out of 7 - whatever that means. He said the bigger concern is changing URLs can take Google time to pick up on and pass signals from. So stick with your URLs for the long term, if possible. Here is John's tweet: Structure not so much (1 out of 7), but all URL changes take time and can be painful. Cho

So after Google suggested you should do your m-dot migration to responsive before the mobile first index, SEOs had some questions. They wanted more information on when this mobile-first index was launching because it is a big job to do this m-dot transfers. John said on Twitter, no timeline but you should do the migration anyway. Why? John said "the mobile pages should be fully equivalent in conte

Home / Google News / Google SEO / Google May Release Mobile First Index Slowly In Batches Google May Release Mobile First Index Slowly In Batches Google's John Mueller said this week in a Google Hangout at the 25:05 mark into the video that Google may decide to release the mobile first index in batches. As you know, it seems like the mobile-first index isn't rollout out any time soon and SEOs keep

Home / Google News / Google Updates / Large Google Algorithm Ranking Update: Black Hat Related? Large Google Algorithm Ranking Update: Black Hat Related? There appears to be a large Google ranking or algorithm update happening right now in the core Google web search results. I was on the fence about covering it this morning and decided to wait for tomorrow until I heard more chatter, but the chatt

Home / Google News / Google SEO / Google Fast Track Indexing Vs. Normal Indexing Google Fast Track Indexing Vs. Normal Indexing Google's John Mueller in a video hangout last Friday at the 1:04 mark into the video addressed the common question of why does a page or URL show up in Google's index for a couple days or so and then drop out, especially new URLs that were not indexed yet by Google. John