2021/6/25 Tech x Marketingã®ç™ºè¡¨è³‡æ–™
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2021/6/25 Tech x Marketingã®ç™ºè¡¨è³‡æ–™
Full Third-Party Cookie Blocking and More
This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in iOS and iPadOS 13.4 and Safari 13.1 on macOS to address our latest discoveries in the industry around tracking. Cookies for cross-site resources are now blocked by default across the board. This is a significant improvement for privacy since it removes any sense of exceptions or “a little bit of cross-site track
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safari ã®desktop browserã®è¦ç´„変更をappleãŒã‚¢ãƒŠã‚¦ãƒ³ã‚¹ã—ãŸã“ã¨ã§Criteo(Nasdaq)ã¯300億円ã»ã©ã€æ ªä¾¡ãŒä¸‹ãŒã£ãŸã€‚ ã“ã‚Œã¯ç›´è¿‘55USDã‹ã‚‰45USDã¨ç´„10%æ ªä¾¡ã‚’è½ã¨ã—ãŸã“ã¨ã«ã‚ˆã‚Šã€6/13時点ã§ç´„30億ドルã¨ã™ã‚‹ã¨3å„„USD = ç´„327億円失ã£ãŸã“ã¨ã«ãªã‚‹ã€‚ adexchanger.com ã“ã®ç†ç”±ã¨ã—ã¦ã€è€ƒãˆã‚Œã¦ã„ã‚‹ã®ãŒã€WWDC 2017ã§ç™ºè¡¨ã•ã‚ŒãŸIntelligent Tracking Prevention（ITP）ã¨ã„ã†æ©Ÿèƒ½ã€‚ www.gizmodo.jp è¦ã™ã‚‹ã« 3rd party cookie ã¯1日以内ã—ã‹ä¿æŒã•ã‚Œãªã„。 1st party Cookie自体ã¯30日以内ã—ã‹ä¿æŒã•ã‚Œãªã„。ã¾ãŸä¼šã‚ã›ã¦è‡ªå‹•å†ç”Ÿå‹•ç”»åºƒå‘Šã‚‚ブãƒãƒƒã‚¯ã™ã‚‹ã“ã¨ã«ãªã‚‹ã€‚ appleã®è¨˜äº‹ã‚ˆã‚Šç´¢å¼• ã“ã‚Œã«ã‚ˆã‚Šã€ 計測ãŠã‚ˆã³ã€ãƒªã‚¿ãƒ¼ã‚²ãƒ†ã‚£ãƒ³ã‚°ç”¨cookieãŒä¿
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