You may have noticed that we recently rewrote our article on What is an SEO? Does Google recommend them? Previously, the article had focused on warning people about common SEO scams to look out for, but didn't mention many of the valuable services that a helpful SEO can provide.

The article now notes some of the benefits of search engine optimization, and provides some guidance to site owners who are considering hiring an SEO. We'd also like to get your perspective: how would you define SEO? What questions would you ask a prospective SEO? What advice would you give to an inexperienced webmaster who's considering whether to contract an SEO? We'd like to hear your thoughts and incorporate your feedback if there's important advice that we should add.

You may have noticed that we recently rewrote our article on What is an SEO? Does Google recommend them? Previously, the article had focused on warning people about common SEO scams to look out for, but didn't mention many of the valuable services that a helpful SEO can provide.

The article now notes some of the benefits of search engine optimization, and provides some guidance to site owners who are considering hiring an SEO. We'd also like to get your perspective: how would you define SEO? What questions would you ask a prospective SEO? What advice would you give to an inexperienced webmaster who's considering whether to contract an SEO? We'd like to hear your thoughts and incorporate your feedback if there's important advice that we should add.

As the days grow longer and summer takes full stage, many of us are flocking to patios and parks to engage in the time-honored tradition of grilling food. When it comes to cooking outdoors, the type of grills used span a spectrum from primitive to high tech. For some people a small campfire is all that's required for the perfect outdoor dining experience. For other people the preferred tool for outdoor cooking is a quad grill gas-powered stainless steel cooker with enough features to make an Iron Chef rust with envy.

An interesting off-shoot of outdoor cooking techniques is solar cooking, which combines primitive skills and modern ingenuity. At its most basic, solar cooking involves creating an "oven" that is placed in the sun and passively cooks the food it contains. It is simple to get started with solar cooking because a solar oven is something people can make themselves with inexpensive materials and a bit of effort. The appeal of simplicity, inexpensiveness and the ability to "do it yourself" has created a growing group of people who are making solar ovens themselves.
How all this relates to webmasters is that the webmaster community is also made up of a diverse group of people who use a variety of tools in a myriad of ways. Just like how within the outdoor cooking community there's a contingent of people creating their own solar ovens, the webmaster community has a subgroup of people creating and sharing their own tools. From our discussions with webmasters, we've consistently heard requests to open Webmaster Tools for third-party integration. The Webmaster Tools team has taken this request to heart and I'm happy to announce that we're now releasing an API for Webmaster Tools. The supported features in the first version of the Webmaster Tools API are the following:
  • Managing Sites
    • Retrieve a list of your sites in Webmaster Tools
    • Add your sites to Webmaster Tools
    • Verify your sites in Webmaster Tools
    • Remove your sites from Webmaster Tools
  • Working with Sitemaps
    • Retrieve a list of your submitted Sitemaps
    • Add Sitemaps to Webmaster Tools
    • Remove Sitemaps from Webmaster Tools

Although the current API offers a limited subset of all the functionality that Webmaster Tools provides, this is only the beginning. Get started with the Developer's Guide for the Webmaster Tools Data API to begin working with the API.

Webmasters... fire up your custom tools and get cooking!



With Hot Trends, we can see that on October 10th (the release date of In Rainbows), people were most interested in downloading In Rainbows and reviews of the new release.

Now, using Trends for Websites, this story can be viewed from another perspective: we can see how the number of unique visitors that visit radiohead.com and inrainbows.com has changed over the last 12 months, the countries where the sites are most popular, the top related sites and search terms.


radiohead.com vs. inrainbows.com


We can see that in October 2007, radiohead.com (the blue line) saw a huge surge in popularity. The release of In Rainbows clearly drove many people to visit the band's website. The album's website, inrainbows.com (the red line), saw an even more dramatic jump; probably because that is where you could actually download the new album. And, it looks like site traffic to radiohead.com has increased overall, even as inrainbows.com traffic declined.

Keep in mind that Trends for Websites is a Google Labs product and that we are experimenting with ways to improve the quality of the data. Because data is estimated and aggregated over a variety of sources, it may not match the other data sources you rely on for web traffic information. For more information, be sure to check out our Website Owners FAQs.

To start using Trends for Websites, head over to Google Trends.


When it comes to talking with webmasters, we just can't get enough.

This past March we had the pleasure of connecting with hundreds of you online in our first-ever Webmaster Help Group online live chat, which included a presentation on Images in Google Search by Maile, lots of feedback from you on webmaster issues, a site clinic, and dozens of questions answered by folks from our Google Webmaster Central team.

Given the success of this previous chat, we've decided to do it again.  We're hosting another free live chat (dubbed JuneTune), and we'd love to have you attend!

Here's what you'll need:

What will our JuneTune chat include?  

  • INTRO:  A quick hello from some of your favorite Help Group Guides
  • PRESO:  A presentation on Personalization in Google Search by our own John Mueller.
  • FAQs:  We're calling this "Three for Three," and we'll have three different Googlers tackling three different issues we've seen come up in the Group recently.  What will they be?  You'll just have to attend the chat to find out!
  • And lots of Q&A!  You'll have a chance to type questions during the entire session, and we'll pick as many as we can to answer in writing and in speaking during the chat.

When and how can you join in?

  • Mark the date on your calendar now: Thursday, June 19, for about one hour starting at 2:00pm PDT / 5:00pm EDT / 21:00 UTC / 23:00 CET 
  • Register right now for this event. Please note that you'll need to click on the "register" link on the lefthand side.
  • Using the link e-mailed to you by WebEx (the service hosting the event), log in 5-10 minutes prior to 2pm PDT.

We hope you can stop by, and look forward to chatting with you!  In the meantime, if you have any questions, feel free to post a note in this Groups thread.