Every day we see new people commenting and joining the discussion. This holiday season we'll try to update our blog to accommodate your growing needs. Always feel free to let us know how we're doing (especially if we publish a typo! :), because first and foremost and everywhere in the middle, we're trying to improve for you.

Happy holidays from all of us at Webmaster Central.


Label your images accurately
Don't miss out on potential customers! Because good 'alt' text and descriptive filenames help us better understand images, make sure you change non-descriptive file names [001.jpg] to something more accurate [NintendoWii.jpg]. Image Search is one of our largest search properties, so you should take advantage of it.

Know what Google knows (about your site)
Check for crawl errors and learn the top queries that bring traffic to your site through Webmaster Tools. See our diagnostics checklist.

Have a plan for expiring and temporary pages
Make sure to serve accurate HTTP status codes. If you no longer sell a product, serve a 404. If you have changed a product page to a new URL, serve a 301 to redirect the old page to the new one. Keeping your site up-to-date can help bring more targeted traffic your way.

Increase foot traffic too
If your website directs customers to a brick-and-mortar location, make sure you claim and double check your business listing in Google Local.


Usability 101
Test the usability of your checkout process with various browsers. Ask yourself if a user can get from product page to checkout without assistance. Is your checkout button easy to find?

Tell us where to find all of your web pages
If you upload new products faster than Google crawls your site, make sure to submit a Sitemap and include 'last modification' and change frequency' information. A Sitemap can point Googlebot to your new or hard-to-find content.

Manage your sitelinks
Your site may be triggering Sitelinks in the search results, so check the links and make sure the destination pages are fully functional. Remember: in Webmaster Tools you can remove any sitelinks that you don't think users will find useful.

Note: The "demote sitelinks" feature has been removed and is no longer available. Please see our Google+ post on this change and our help center article on sitelinks.



Don't forget to check out these additional resources:
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All of us look forward to seeing you around the forum! Our Google Guides in non-English Webmaster Help Groups introduce themselves here.

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So for any of you who were interested in Friend Connect after our first announcement, and also to all of the newer readers out there, go ahead and give Friend Connect a try.

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Googlebot determines the range of crawl rate values you'll have available in Webmaster Tools. This is based on our understanding of your server's capabilities. This range may vary from one site to another and across time based on several factors. Setting the crawl rate to a lower-than-default value may affect the coverage and freshness of your site in Google's search results. However, setting it to higher value than the default won't improve your coverage or ranking. If you do set a custom crawl rate, the new rate will be in effect for 90 days after which it resets to Google's recommended value.

You may use this setting only for root level sites and sites not hosted on a large domain like blogspot.com (we have special settings assigned for them). To check the crawl rate setting, sign in to Webmaster Tools and visit the Settings tab. If you have additional questions, visit the Webmaster Help Center to learn more about how Google crawls your site or post your questions in the Webmaster Help Forum.


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Dearest Googlebot,
  Recently, I did some spring cleaning on my site and deleted a couple of old, orphaned pages. They now return the 404 "Page not found" code. Is this ok, or have I confused you?
Frankie O'Fore

Dear Frankie,
  404s are the standard way of telling me that a page no longer exists. I won't be upset—it's normal that old pages are pruned from websites, or updated to fresher content. Most websites will show a handful of 404s in the Crawl Diagnostics over at Webmaster Tools. It's really not a big deal. As long as you have good site architecture with links to all your indexable content, I'll be happy, because it means I can find everything I need.

  But don't forget, it's not just me who comes to your website—there may be humans seeing these pages too. If you've only got a very simple '404 page not found' message, visitors who aren't as savvy could be baffled. There are lots of ways to make your 404 page more friendly; a quick one is our 404 widget over at Webmaster Tools, which will help direct people to content which does exist. For more information, you can read the blog post. Most web hosting companies, big and small, will let you customise your 404 page (and other return codes too).

Love and kisses,
Googlebot


Hey Googlebot,
  I was just reading your reply to Frankie above, and it raised a couple of questions.
What if I have someone linking to a page that no longer exists? How can I make sure my visitors still find what they're after? Also, what if I just move some pages around? I'd like to better organise my site, but I'm worried you'll get confused. How can I help you?
Yours hopefully,
Little Jimmy


Hello Jimmy,
   Let's pretend there are no anachronisms in your letter, and get to the meat of the matter. Firstly, let's look at links coming from other sites. Obviously, these can be a great source of traffic, and you don't want visitors presented with an unfriendly 'Page not found' message. So, you can harness the power of the mighty redirect.

   There are two types of redirect—301 and 302. Actually, there are lots more, but these are the two we'll concern ourselves with now. Just like 404, 301 and 302 are different types of responses codes you can send to users and search engine crawlers. They're both redirects, but a 301 is permanent and a 302 is temporary. A 301 redirect tells me that whatever this page used to be, now it lives somewhere else. This is perfect for when you're re-organising your site, and also helps with links from offsite. Whenever I see a 301, I'll update all references to that old page with the new one you've told me about. Isn't that easy?

   If you don't know where to begin with redirects, let me get you started. It depends on your webserver, but here are some searches that may be helpful:
Apache: http://www.google.com/search?q=301+redirect+apache
IIS: http://www.google.com/search?q=301+redirect+iis
You can also check your manual, or the README files that came with your server.

   As an alternative to a redirect, you can email the webmaster of the site linking to you and ask them to update their link. Not sure what sites are linking to you? Don't despair - my human co-workers have made that easy to figure out. In the "Links" portion of Webmaster Tools, you can enter a specific URL on your site to determine who's linking to it.

  My human co-workers also just released a tool which shows URLs linking to non-existent pages on your site. You can read more about that here.

Yours informationally,
Googlebot



Darling Googlebot,
   I have a problem—I live in a very dynamic part of the web, and I keep changing my mind about things. When you ask me questions, I never respond the same way twice—my top threads change every hour, and I get new content all the time! You seem like a straightforward guy who wants straightforward answers. How can I tell you when things change without confusing you?
Temp O'Rary


Dear Temp,
   I just told little Jimmy that 301's are the best way to tell a Googlebot about your new address, but what you're looking for is a 302.
   Once you're indexed, it's the polite way to tell your visitors that your address is still the right one, but that the content can temporarily be found elsewhere. In these situations, a 302 (or the rarer '307 Temporary Redirect') would be better. For example, orkut redirects from http://orkut.com to http://google.com/accounts/login?service=orkut, which isn't a page that humans would find particularly useful when searching for Orkut***.
It's on a different domain, for starters. So, a 302 has been used to tell me that all the content and linking properties of the URL shouldn't be updated to the target - it's just a temporary page.

  That's why when you search for orkut, you see orkut.com and not that longer URL.

  Remember: simple communication is the key to any relationship.

Your friend,
Googlebot


*** Please note, I simplified the URL to make it easier to read. It's actually much more complex than that.

Captain Googlebot,
   I am the kind of site who likes to reinvent herself. I noticed that the links to me on my friends' sites are all to URLs I got rid of several redesigns ago! I had set up 301s to my new URLs for those pages, but after that I 301'ed the newer URLs to my next version. Now I'm afraid that if you follow their directions when you come to crawl, you'll end up following a string of 301s so long that by the end you won't come calling any more.
Ethel Binky


Dear Ethel,
   It sounds like you have set up some URLs that redirect to more redirects to... well, goodness! In small amounts, these "repeat redirects" are understandable, but it may be worth considering why you're using them in the first place. If you remove the 301s in the middle and send me straight to the final destination on all of them, you'll save the both of us a bunch of time and HTTP requests. But don't just think of us. Other people get tired of seeing that same old 'contacting.... loading ... contacting...' game in their status bar.

   Put yourself in their shoes—if your string of redirects starts to look rather long, users might fear that you have set them off into an infinite loop! Bots and humans alike can get scared by that kind of "eternal commitment." Instead, try to get rid of those chained redirects, or at least keep 'em short. Think of the humans!

Yours thoughtfully,
Googlebot


Dear Googlebot,
   I know you must like me—you even ask me for unmodified files, like my college thesis that hasn't changed in 10 years. It's starting to be a real hassle! Is there anything I can do to prevent your taking up my lovely bandwidth?

Janet Crinklenose


Janet, Janet, Janet,
   It sounds like you might want to learn a new phrase—'304 Not Modified'. If I've seen a URL before, I insert an 'If-Modified-Since' in my request's header. This line also includes an HTTP-formatted date string. If you don't want to send me yet another copy of that file, stand up for yourself and send back a normal HTTP header with the status '304 Not Modified'! I like information, and this qualifies too. When you do that, there's no need to send me a copy of the file—which means you don't waste your bandwidth, and I don't feel like you're palming me off with the same old stuff.

   You'll probably notice that a lot of browsers and proxies will say 'If-Modified-Since' in their headers, too. You can be well on your way to curbing that pesky bandwidth bill.

Now go out there and save some bandwidth!
Good ol' Googlebot

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Googlebot has been so helpful! Now we know how to best respond to users and search engines. The next time we get together, though, it's time to sit down for a good long heart-to-heart with the guy (Date with Googlebot: Part III, is coming soon!).



UPDATE: Added a missing link. Thanks to Boris for pointing that out.
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Some important points to remember:
  1. You only need to submit your Sitemaps once in Webmaster Tools. Custom Search will automatically list the Sitemaps submitted via Webmaster Tools and you can decide which Sitemap to select for On-Demand Indexing.
  2. Your Sitemap needs to be for a website verified in Webmaster Tools, so that we can verify ownership of the right URLs.
  3. In order for us to index these additional pages, our crawlers must be able to crawl them. You can use "Webmaster Tools > Crawl Errors > URLs restricted by robots.txt" or check your robots.txt file to ensure that you're not blocking us from crawling these pages.
  4. Submitting pages for On-Demand Indexing will not make them appear any faster in the main Google index, or impact ranking on Google.com.
We hope you'll use this feature to inform us regularly of the most important changes on your sites, so we can respond quickly and get those pages indexed in your CSE. As always, we're always listening for your feedback on Custom Search.

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Chark as Juno, Wysz as Beah Burger (our co-worker), Adi and Matt Dougherty as yellow ninja, red ninja!


Heroes come in all shapes and sizes...

Powdered toast man, Mike Leotta

Adam Lasnik as, let me see if I get this right, a "secret service agent masquerading as a backstage tech" :)

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How did it go?
It was an exhilarating, exhausting, and educational event, if we may say so ourselves, even though there were a few snafus.  We're aware that the sound quality wasn't great for some folks, and we've also appreciated quite-helpful constructive criticisms in this feedback thread.  Last but not least, we are bummed to admit that someone (whose name starts with 'A' and ends with 'M') uncharacteristically forgot to hit the record button (really!), so there's unfortunately no audio recording to share :-(.

But on more positive notes, we're delighted that so many of you enjoyed our presentations (embedded below), our many answers, and even some of our bad jokes (mercifully not to be repeated).

What next?
Well, for starters, all of us Webmaster Central Googlers will be spending quite some time taking in your feedback.  Some of you have requested sessions exclusively covering particular (pre-announced) topics or tailored to specific experience levels, and we've also heard from many webmasters outside of the U.S. who would love online events in other languages and at more convenient times.  No promises, but you can bet we're eager to please!  Stay tuned on this blog (and, as a hint and hallo to our German-speaking webmasters, do make sure to follow our German webmaster blog  ;-).  

And finally, a big thank you!
A heartfelt thank you to my fellow Googlers, many of whom got up at the crack of dawn to get to the office early for the chat and previous day's runthrough or stayed at work late in Europe.  But more importantly, major props to all of you (from New Delhi, New York, New Zealand and older places) who asked great questions and hung out with us online for up to two hours.  You webmasters are the reason we love coming to work each day, and we look forward to our next chat!

*  *  *

The presentations...
We had presentations from John, Jonathan, Maile, and Wysz.  Presentations from the first three are embedded below (Wysz didn't have a written presentation this time).


John's slides on "Frightening Webmastering Myths"


Jonathan's slides on "Using the Not Found errors report in Webmaster Tools"


Maile's slides on "Where We're Coming From"


Edited on Wednesday, October 29 at 6:00pm to update number of participants
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