Measure Costs Right:Â Make the Right Decisions
Managers in companies selling multiple products are making important decisions about pricing, product mix, and process technology based on distorted cost information. What’s worse, alternative information rarely exists to alert these managers that product costs are badly flawed. Most companies detect the problem only after their competitiveness and profitability have deteriorated. Robin Cooper is
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Measure Costs Right: Make the Right Decisions ^ 88503
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