Top-of-the-Line SEO Services for Health Insurance Companies

While there are many external SEO factors that contribute to Google’s algorithms, your page’s content is one of the most fundamental ranking factors. Your content must appeal to both users and algorithms.

WebFX can satisfy that need with our copywriting services. Here are some ways our copywriting team can make your written web content more search engine-friendly:

1. Search intent: We can write your content to focus on the user search intent and what users want to find when looking up those keywords.
2. Internal links: We’ll help incorporate internal links to other pages on your site to help Google discover, crawl, and index other pages on your site. As a bonus, these links help users stay on your website longer!
3. Formatting: We can make your content more user-friendly by using things like white space and bulleted lists to make content easier to read, thus encouraging more people to engage with your content.

One of the best ways to boost your rankings is to create reputable content that helps you earn backlinks. When a reputable site links to you, it indicates to Google that your content is valuable and reputable too.

To earn backlinks, you’ll need to reach out to other websites — but you don’t have to do it alone. When you partner with WebFX, we’ll work with you to find the best websites to reach out to, and then help you reach out to these companies

We’ll help you get connected with high-quality industry authorities, so you can earn high-quality backlinks that help boost your site’s ranking in search.

Did you know that 83% of online users expect web pages to load in three seconds or less? If your website doesn’t meet this expectation, you’ll probably see quite a bit of your traffic hitting the “back” button — which will signal Google to rank you lower.

To avoid this, WebFX can help you take the necessary steps to speed up your page load speed. Here are a few of the ways we’ll help you improve your load times:

1. Compressing images
2. Caching web pages
3. Limiting redirects
4. Minifying code

With our services, we’ll have your site optimized and loading faster to deliver a better user experience and higher rankings.

Are the images on your website contributing to your SEO? If you aren’t using alt tags, they probably aren’t — and if they aren’t compressed, they may even be hurting it.

WebFX can help you turn your images into valuable assets. We start by creating alt tags — short, descriptive blurbs — for all your images. That will allow Google to understand the context of your images and understand their relevancy to your page.

Then we can help you compress all your images to keep the file sizes from being too large. Large file sizes slow down your site load time, and you don’t want to deal with that if you can avoid it.

Over half of all Internet traffic comes through mobile devices. On top of that, Google ranks content based on its mobile format. That means your website must be optimized for both desktop and mobile — in other words, it must practice responsive design — to rank. Below, you can see the desktop and mobile versions of this healthcare website.

WebFX’s health insurance SEO services take this into account right from the start. We can help you design your site to function efficiently on any device, be it a phone or a computer. We’ll ensure that you’re not missing out on traffic due to not being mobile-friendly.