MANAGED AD SPEND
With over 50% of our client base investing in PPC, and 500+ team members to manage accounts, WebFX is equipped to help your business drive revenue through PPC.
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY DO PPC CLIENTS LOVE WEBFX?
Effective communication
Measurable results
Exceptional project management
“WebFX’s work helped increase our website traffic, drive higher click-through rates, improved conversion rates, lowered cost-per-acquisition, and has boostered ROI over time.”
Kate W., Review from Clutch.co
Retention Rate
Industry average: 50%
WHY DO PPC CLIENTS STAY WITH WEBFX?
Trust and partnership
Breadth of services
Continuous adaptation of campaigns
PPC Management Services:
Drive Revenue Growth with Strategic PPC Campaigns
Transform your clicks into revenue with PPC management services that integrate your sales data with your campaigns. Discover how businesses have achieved an average 25% increase in ROI using our PPC agency’s expertise and award-winning technology. Request your free strategy proposal!
Maximize Your ROI
With Expert-Managed PPC Services
Get everything you need (and nothing you don’t) with WebFX’s PPC services. From building to implementing to managing, WebFX provides a turn-key solution to pay-per-click management. Discover how our customizable services can drive significant revenue for your business, just as they have driven more than $10 billion in revenue for our clients.
- Overview
- PPC audit
- Ad creatives
- First-party data activation
- Full-funnel ROI tracking
- Bid management
- Landing page optimization
PPC audit
PPC audit
With an in-depth PPC audit, your dedicated account manager can develop data-backed recommendations for your pay-per-click strategy. Plus, they can ensure the health of your ad campaigns, verifying the setup and optimization of your account, campaigns, and ad groups.
Other areas your audit will evaluate include:
- Competitor ads
- Bid optimization
- Advertising assets, like images, landing pages, and ad copy
- Tracking
- And more
Based on our PPC management company’s research, your account manager will develop a custom recommended PPC marketing strategy for your business.
Ad creatives
Ad creatives
Building, launching, and optimizing ad campaigns is easy with WebFX’s pay-per-click services. As a full-service PPC advertising agency, WebFX maintains the in-house talent needed to create, launch, and manage a successful ad campaign, which means we take care of:
- Setting up ad campaigns
- Designing ad graphics
- Writing ad copy
- Building ad landing pages
- Creating audio or video ads
With WebFX, it’s possible to move faster than the competition and launch compelling ads that attract (and convert) your target audience. You also skip the hassle of fighting for in-house design time and eliminate the downsides of hiring a freelancer with our PPC advertising services.
First-party data activation
First-party data activation
First-party data is one of the most powerful tools at your organization’s disposal, which is why our pay-per-click advertising services make using first-party data in digital advertising fast and easy — versus time-consuming and tedious.
With access to MarketingCloudFX, you can collect, store, and send first-party data anywhere — including your favorite ad platforms, from Google Ads to Facebook Advertising. And guess what? You don’t have to lift a finger to make it happen.
Data eligible for activation includes:
- Customer relationship management (CRM) data
- User lists, like newsletter subscribers
- Deanonymized website data
With first-party data powering their ad campaigns, our clients have improved PPC’s ROI by 25%, on average!
Full-funnel ROI tracking
Full-funnel ROI tracking
Measure pay-per-click’s return on investment with unparalleled accuracy through MarketingCloudFX. With MarketingCloudFX’s full-funnel tracking, it’s possible to measure which channels, ad campaigns, and even URLs impacted a user’s journey from visitor to customer.
With this level of insight from your PPC marketing services, you can:
- Make data-driven decisions about a strategy’s effectiveness
- Funnel ad spend to the most profitable ad campaigns
- Demonstrate to stakeholders your (and PPC’s) impact on company objectives
Bid management
Bid management
Forget wasted ad spend. With WebFX’s PPC management services, bid management is built-in and includes:
- Monitoring for fraudulent activity
- Optimizing bids to maximize ROI
- Leveraging AI to meet monthly ad spends
With our PPC agency’s proactive bid management, your team can spend less time monitoring ad accounts and more time on the projects that need your attention.
Landing page optimization
Landing page optimization
Optimize ad campaigns from beginning to end with WebFX’s pay-per-click advertising services, which include landing page optimization.
Besides access to our in-house conversion rate optimization (CRO) team, you’ll also have access to MarketingCloudFX’s pre-built templates for revenue-driving landing pages.
With MarketingCloudFX’s landing page library, our clients have captured 11% more leads from their landing pages.
Transparent PPC Service Pricing
Tailored to Your Business Goals
Your business, audience, and market is unique. From our more than 28 years in the industry (and as a Google Premier Partner), our PPC company knows that PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom PPC services. Learn more about what our customizable plans can include below:
Custom PPC Plans
Starting at
$650 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Client-Focused PPC Management Services
When your company partners with WebFX, you:
Unmatched PPC Expertise
to Help Your Business Drive Revenue
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Expand Your Reach
Supplementary Advertising Strategies
- Social media ad services
- PPC audit services
- Remarketing services
- Geofencing ad services
- Programmatic advertising services
Social media ad services
Social media ad services
Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with our customizable social media advertising services.
PPC audit services
PPC audit services
Get a free PPC audit from our experienced PPC company to learn how to improve the performance of your ad campaigns and strategy.
Remarketing services
Remarketing services
Use our remarketing services to reconnect with past website visitors using targeted ads that motivate users to call, visit, or make a purchase.
Geofencing ad services
Geofencing ad services
Generate custom remarketing audiences using our geofencing services to target conferences, competitor locations, and more.
Programmatic advertising services
Programmatic advertising services
Leverage the power of programmatic advertising services to build hyper-targeted ad campaigns that optimize in real-time to deliver a higher return on investment.
FAQs about PPC services
Do you have additional questions about PPC services? Browse our FAQ!
What is PPC?
PPC, also known as pay-per-click, describes an online advertising strategy where advertisers only pay when someone clicks on an ad. PPC ads can display on websites, search engines, and social media networks.
Why invest in PPC?
There are several reasons why you should consider adopting PPC campaigns. Not only is paid advertising an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.
If you’re not already convinced, let’s talk a little more about each.
1. It’s a cost-effective way to advertise
PPC marketing is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.
If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars.
PPC advertising adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!
Instead of paying for the space that your ad takes up in results pages, you only pay Google for your paid search ad when someone clicks on it.
This makes the cost of PPC extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.
In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive at your site organically.
That’s just benefit number one of this web marketing strategy.
2. It delivers fast results
If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.
Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.
When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.
However, if you’re looking for advertising strategies that deliver fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working properly. You can also check out our failprof guide to PPC auditing.
3. You can easily track results
Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.
When you’re able to track the results of an advertising campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.
For example, A/B tests are a great way to track how users interact with your search or display ads. You simply decide on a variable to test and make two, identical ads, except for that variable.
Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.
With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.
On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad.
Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.
4. It’s hyper-targeted
The fourth benefit of PPC ads is that they’re hyper-targeted.
Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC marketing is no exception. In fact, PPC is one of the most highly-targeted strategies available.
Your ads allow you to target your specific audience with specific content that is most valuable to them.
Here are a few ways Google Ads allows you to target your audience:
- Demographics: One of the best ways to target your customers, the demographic audience targeting allows you to serve ads based on a user’s location, gender, and even the kind of device they use to search.
- In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers. This allows you to have a leg up on your competition since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.
- Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
- Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.
- Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product. Their similar interests and demographic triggers the ad when you target in this way.
- Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.
5. It hand-feeds consumers an easy way to convert
With PPC ads, it’s like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page.
A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase.
Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.”
No matter how your landing page is set up, it’s the first place a user will go after clicking on your search ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.
6. It increases revenue
Search engine advertising can also increase your revenue due to the increased qualified traffic those ads bring to your website. This allows you to see a huge revenue increase for your business — and quickly.
As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target.
PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.
In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results.
What are PPC services?
With PPC management services, you receive professional management of your PPC strategy and campaigns for a designated fee. This management can include strategy development, bid management, ad copy, and more.
What do PPC services include?
Deliverables for PPC services depend on the service provider, as well as the plan selected. In most cases, PPC management services will include advertising on Google and Bing, as well as keyword targeting, bid management, and routine reporting.
How much do PPC services cost?
On average, PPC services cost $100 – $10,000 per month from an agency (36% of businesses), with most companies typically paying $0.11 – $0.50 per click and $0.51 – $1.00 per 1000 impressions on ads. Costs include ad spend and the cost of management services. Agencies often charge for PPC campaign management services as a percentage of ad spend but may also charge a flat fee.
Why work with a PPC management company?
Search engine advertising is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.
If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run PPC campaigns.
That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.
Check out a few added benefits of hiring a PPC services agency below.
Skip training someone to be literate in all things PPC
Are you a PPC expert? If you’ve never studied PPC before, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.
If you’ve never studied PPC marketing before, it’s a difficult feat to accomplish — especially when you’re running a business of your own.
Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.
When you hire a PPC management agency, you avoid having to learn, or train someone in PPC, and you can just leave it to the pros!
It saves you time
When you hire a PPC management company, it saves you tons of time.
Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.
Not to mention, you need to consistently monitor your PPC campaign and if you don’t, you likely won’t see results.
Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?
You get exactly what you’re after
If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.
A PPC services agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.
They’re the experts
Professionals who work at PPC management company are experts in their field. If they weren’t, they wouldn’t be working for an agency!
They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.
When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!
What does PPC stand for?
PPC stands for pay-per-click. It refers to digital advertisements that often appear on search engines like Google where businesses will pay for their ad each time a user clicks on it.
What does a PPC management agency do?
A PPC management agency helps businesses drive more sales and revenue with successful PPC ad campaigns. A PPC management agency like WebFX helps businesses optimize their bids, target high-value keywords, create engaging ad landing pages, improve the Quality Score and Ad Rank of their ads, and more!
Searching for a PPC agency near you? Discover some of our locations by city:
View all deliverables in our pay-per-click services
Features | Lite | Pro Most Popular | Enterprise |
---|---|---|---|
Investment | |||
Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
Included Networks | |||
Google PPC Network | |||
Google Local Services Ads | |||
Bing PPC Networks | |||
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
Google customer match & audience match | |||
Google Shopping Management | |||
AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
– 3rd Party Audience Targeting | |||
– Account-Based Retargeting | |||
– CRM Pipeline Retargeting | |||
Management Deliverables | |||
500+ SMEs behind campaign driving results | |||
Initial campaign development & strategy | |||
Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
Industry analysis | Yes | ||
Ad campaign copywriting | |||
Ad copy performance testing | |||
Ongoing keyword development and tweaking | |||
Dynamic keyword insertion into ads | |||
Google analytics integration & goal tracking | |||
Strategic bid management | |||
PPC account settings monitoring (Ex. Geotargeting) | |||
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
Up to two personal consultations per month | |||
Monitoring clicks, conversions and click fraud activity | |||
Setup and management of rule based bidding | |||
International PPC campaign management (Addtl. fees may apply) | |||
Creative Deliverables | |||
Setup of 1 FunnelsFX Landing Page template | |||
Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
Audio Commercial | Coming Soon | Coming Soon | |
International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
Performance Reporting | |||
Monthly performance & analysis reporting | |||
Website conversion analysis reporting | |||
Omni-channel customer journey tracking and reporting | |||
Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
IntegrationsFX: Conversion Based Smart Bidding | Included with License | Included with License | |
IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
Add Ons | |||
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
Social Media Advertising | $975/month | $975/month | $975/month |
Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
Translation Services | By Quote | By Quote | By Quote |
Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.