Why Your Website Isn’t Driving Leads (& How to Fix It!)

Problem: A website with slow loading times (over three seconds) can drive users away. Impatient visitors are likely to leave and seek alternatives, reducing your chances of generating leads. Additionally, slow page speeds negatively impact SEO. Search engines, like Google, consider high bounce rates — the percentage of users who leave without interacting — as a ranking factor, leading to lower visibility and fewer leads.

Solution:

Improving page speed can enhance user experience, reduce bounce rates, and boost search engine rankings, ultimately driving more leads. Key optimization strategies include:

• Compressing image files
• Reducing redirects
• Decreasing CSS and HTML file sizes
• Upgrading hosting providers

These changes ensure your site loads quickly, keeps users engaged, and improves your chances of conversion.

WebFX Approach

• Website page speed performance audit
• Optimization of site theme, CSS, plugins, and more
• Quarterly page speed reports including core web vitals
• Dedicated project manager to keep the project running seamlessly

WebFX Page Speed Services

Keep Reading: Why Page Speed Matters (And How to Make Your Site Faster)

Problem: Web forms, such as contact forms and email sign-ups, are critical tools for generating leads online. However, they can hinder your lead generation efforts if they are poorly designed, ask for too much information, or are broken.

Potential leads may visit your site, show interest in your offerings, but leave without converting due to ineffective forms, ultimately impacting your ability to drive leads.

Solution:

To improve your web forms’ performance, focus on analyzing and optimizing their design and functionality. Data-driven insights can help identify issues and highlight opportunities to make your forms more user-friendly and conversion-focused.

Key improvements include:

• Simplifying form fields to reduce friction
• Ensuring forms are functional across devices
• Adding clear and compelling calls-to-action

These changes can significantly increase form submissions, helping you capture more leads and maximize your website’s potential.

WebFX Approach

• Custom website design including upgraded form design
• Form design which follows UX best practices including mobile responsiveness
• Comprehensive form tracking including CMS integration

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Learn More: How to Create Effective Lead Forms

Problem: Calls-to-action (CTAs) are a crucial yet often overlooked element of a website’s ability to drive leads.

Without clear and compelling CTAs, users are left unsure of their next steps, which can result in them leaving your site without converting. CTAs guide your visitors, encouraging actions like contacting your team or signing up for a service. Ineffective or missing CTAs can significantly hinder your lead generation efforts.

Solution:

To improve lead generation, focus on creating conversion-optimized CTAs that clearly guide users toward taking action. Effective CTAs:

• Use clear, action-oriented language to prompt engagement
• Match user intent and align with their stage in the buyer’s journey
• Stand out visually on the page to grab attention

By crafting well-designed CTAs, you can reduce user hesitation, improve engagement, and generate more leads.

WebFX Approach

• Audience research to align CTAs with user needs and pain points
• Competitor evaluations to identify opportunities for differentiation
• Unique selling point (USP) identification to create compelling messaging
• A/B testing to determine the most effective CTA designs and placements
• Page design updates to ensure CTAs are visually prominent and engaging

WebFX CRO Services

Explore More: 9 CTA Examples to Inspire Your Website CTAs

Problem: Many businesses focus their marketing efforts primarily on bottom-of-the-funnel (BOFU) users who are ready to make a purchase.

While this approach may generate some leads, it overlooks the potential of top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) users who are still in the research or consideration phases. By failing to address these audiences, you limit your website’s ability to nurture leads and grow your customer base.

Solution: Create Content for Every Stage of the Funnel

To maximize lead generation, your content strategy should address users at all stages of the sales funnel:

• TOFU Content: Educate early-stage users with blog posts, guides, or videos to build awareness.
• MOFU Content: Provide resources like case studies, comparisons, or whitepapers to help users evaluate their options.
• BOFU Content: Offer product pages, testimonials, or demos to convert ready-to-buy users.

By developing a comprehensive content strategy, you can attract a broader audience, build trust, and guide more users toward conversion.

WebFX Approach

• A fully customized content strategy tailored to your audience and goals
• Content creation and optimization for all funnel stages
• Content promotion to expand reach and engagement
• Reporting and analytics powered by MarketingCloudFX for measurable results

Discover WebFX Content Marketing Services

Learn More: How to Generate Valuable Leads With Content