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Encyclopedia Britannica 'S President On Killing Off A 244-Year Old Product

1) Encyclopedia Britannica decided to discontinue printing hardbound volumes of its encyclopedia due to the rise of new technologies that have made people prefer using information online rather than in print. 2) The main disruptor was the rise of personal computers and internet access, which has made the world increasingly digital and fast-changing. 3) While some people may still use the Encyclopedia Britannica online, many will now turn to free and easily accessible information on the internet instead of paying for the printed encyclopedia volumes.

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Mondemamon Mamon
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859 views6 pages

Encyclopedia Britannica 'S President On Killing Off A 244-Year Old Product

1) Encyclopedia Britannica decided to discontinue printing hardbound volumes of its encyclopedia due to the rise of new technologies that have made people prefer using information online rather than in print. 2) The main disruptor was the rise of personal computers and internet access, which has made the world increasingly digital and fast-changing. 3) While some people may still use the Encyclopedia Britannica online, many will now turn to free and easily accessible information on the internet instead of paying for the printed encyclopedia volumes.

Uploaded by

Mondemamon Mamon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Encyclopedia Britannica’s

President on Killing Off a


244-Year Old Product
Would you consider Encyclopedia Provide points that will prove that
QUES
01
Britannica's decision to discontinue
the printing of hardbound volumes
people prefer Encyclopedia
A
Britannica over Wikipedia and
a strategic move? Why or why not? other websites.

QUES

made02
What were the disruptors that
the company arrive at this
B
Provide points that will prove that
people prefer Wikipedia and other
decision? websites over Encyclopedia
Britannica.
QUES
03
Do you think that people will still
use Encyclopedia Britannica even
it is not in hardbound anymore?
Question #1

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canwillr econsider
p l a c e yEncyclopedia
our text
QUES
01
here. This is the hBritannica
e r e . T h i s toi sdiscontinue
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of hardbound volumes because
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Question #2
The disruptor that made the company
arrive at this decision would be
primarily the easy access to PCs and
internet. Our world is very digital and
constantly changing.
QUES
02
Question #3
A. Although internet is more accessible
than hardbound materials, people will
not always tend to choose internet
rather than printed materials.

QUES
03
Question #3
B. Since some medias and websites are
accesible, people would likely to consider
online information because it is less
hassle to look for and is easy to provide
access for new ideas

QUES
03

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