Scribd Logo
Upload

Welcome to Scribd!

    • 297 views

    PAREDES-08 Task Performance 1 - ARG 222

    Uploaded by

    jesse james
    Lorraine DeSantes, the Director of Marketing and Sales, developed a plan to increase restaurant sales by having front desk clerks promote the restaurant. This plan included an incentive for clerks of dental care. However, when Lorraine asks Front Office Manager Ana Steel about why the clerks weren't promoting sales as planned, Ana says she only vaguely remembers the plan being discussed at a staff meeting. Communication of the plan to staff was unclear.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    PAREDES-08 Task Performance 1 - ARG 222

    Uploaded by

    jesse james
    297 views1 page
    Lorraine DeSantes, the Director of Marketing and Sales, developed a plan to increase restaurant sales by having front desk clerks promote the restaurant. This plan included an incentive for clerks of dental care. However, when Lorraine asks Front Office Manager Ana Steel about why the clerks weren't promoting sales as planned, Ana says she only vaguely remembers the plan being discussed at a staff meeting. Communication of the plan to staff was unclear.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Lorraine DeSantes, the Director of Marketing and Sales, developed a plan to increase restaurant sales by having front desk clerks promote the restaurant. This plan included an incentive for clerks of dental care. However, when Lorraine asks Front Office Manager Ana Steel about why the clerks weren't promoting sales as planned, Ana says she only vaguely remembers the plan being discussed at a staff meeting. Communication of the plan to staff was unclear.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    297 views1 page

    PAREDES-08 Task Performance 1 - ARG 222

    Uploaded by

    jesse james
    Lorraine DeSantes, the Director of Marketing and Sales, developed a plan to increase restaurant sales by having front desk clerks promote the restaurant. This plan included an incentive for clerks of dental care. However, when Lorraine asks Front Office Manager Ana Steel about why the clerks weren't promoting sales as planned, Ana says she only vaguely remembers the plan being discussed at a staff meeting. Communication of the plan to staff was unclear.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 1

    PAREDES, JAMES THERDY L.

    BSHM2.1B

    Cynthia Resting, the night auditor of The Tune Hotel, has been discussing the decreased sales in the
    restaurant with Lorraine DeSantes, the Director of Marketing and Sales. Ms. DeSantes recently developed
    a plan where the front office staff would start promoting restaurant sales. This plan was well thought out.
    She also included an incentive plan in which all front desk clerks would receive dental care.

    Lorraine approaches Ana Steel, the Front Office Manager, and asks, “What’s the problem with your staff?
    Why aren’t they pushing restaurant sales as we planned?” Ana asks Lorraine what plan she is referring to.
    Lorraine reminds her of the plan to increase sales in the restaurant with the assistance of her front desk
    clerks. Ana says she vaguely remembers her talking about this at a staff meeting.

    Questions:
    A. What issues or problems can you find in the case? Discuss your analyses.
    1.I discovered that the stated business had the following problems. The decline in their sales is the first issue that worries
    them the most. The second problem is poor employee communication. Effective communication is necessary so that
    everything that is stated is understood by all parties. Third, it appears that Ms. DeSantes had a professional proposed the
    following based on the way she spoke to Ms. Steel. She should always maintain a professional demeanor, but especially
    while working, as her behavior can reflect negatively on the hotel.
    B. How would you revise Lorraine DeSantes’ plan for reimplementation? What should be done to make the plan a
    success? Provide your solutions and recommendations.
    1. It requires careful preparation or the development of creative strategic concepts. Instead of only instructing front desk staff
    to drive sales and hand off any errands, it would be good to run marketing promotions, such as, given it's a hotel, a supper
    package included in the accommodations for a specific length of time. As an alternative, they might give regular customers a
    discount to entice them to return.
    2. Ms. Steel's comment suggests that not all the staff employees involved in putting the strategy into practice understood the
    concept of promotion. After all, someone needs to be held responsible. It would be absurd to place blame. When
    announcements or events are conducted, the hotel administration may concentrate on organizing everything. The knowledge
    of the staff members will enable them to learn how to work better and contribute to whatever the agenda is, provided that
    such things

    You might also like