Department of Management Sciences
Imperial College of Business Studies
Course Title: Entrepreneurship
Credit Hour: 03
Batch: Morning
Semester:
COURSE DESCRIPTION
With more than half of the new jobs created in the world economy coming from small businesses,
the particular problems and experiences encountered in starting and developing new enterprises are
clearly worth studying. Using case studies, lectures and visits from local entrepreneurs, students
will develop an appreciation of the challenges and rewards that come from starting a small
business.
With a special focus on social entrepreneurship, the purpose of this course is to explore the
dimensions of new venture creation and growth, and to foster innovation and new business
formations in independent and corporate settings. We will be concerned with content and process
questions as well as with formulation and implementation issues that relate to conceptualizing,
developing and managing successful new ventures.
In this course, a new venture is defined as a start-up business with a high growth potential that
distinguishes itself from existing companies through innovation - for example, through an
innovative product or service, an innovative production process, a new business model, or a new
market. You are expected to “stretch yourself” and identify currently unmet or inefficiently met
customer needs that your start-up addresses. Your business concept should require careful
analysis and definition of, among other things, customer needs, product and service offerings,
markets and strategy, marketing, operations, financials and financing. In addition, your new
venture should have the potential for wealth creation beyond a “normal” salary for its founders.
A cornerstone of the course is the development, by a group, of a detailed business plan examining
the finance, marketing, production, logistic and strategic implications of starting a potential new
business. Ideally, this course is designed for the individual who has a business idea but has not yet
had the time or direction to see if there is a true business opportunity behind the idea.
LEARNING OUTCOMES
Sr Course Learning Objectives Link with Program Learning
# Objectives
1 Understand the entrepreneurial mindset To inculcate business knowledge and
and how best to work with analytical skills in graduates to think
entrepreneurs decisively in order to develop
2 Personally assess their potential for innovative solutions to problems in a
becoming entrepreneurs business environment
To steer an organization through the
3 To develop the ability to recognize an
opportunity and convert that difficult and turbulent global
opportunity into a viable business idea environment and enable the
4 Better weigh the risks and rewards of development of an implementable
starting a new business venture business plan
To develop practical knowledge and
5 Write, critique, and refine a business
plan contemporary professional capabilities
6 Understand the issues related to growth
of a new venture
EVALUATION CRITERIA
Mid Term 30%
Final Term 40%
Attendance 10%
Quiz & Assignment 05%
Project & Presentation 15%
ATTENDANCE POLICY
Students should maintain 80% attendance to qualify for final term examination.
RECOMMENDED BOOKS & SUPPLEMENTARY READINGS
Entrepreneurship -- Robert D. Hisrich, Michael P. Peters McGraw-Hill Higher
Education. Latest Edition.
Entrepreneurship – Successfully Launching New Ventures, Bruce R. Barringer and
R. Duane Ireland Latest Edition, Pearson
SUPPLEMENTARY MATERIAL
Entrepreneurship – Theory, Process, Practice, by Donald F. Kuratko, Latest
Edition, Cengage Learning
REFERENCE MATERIAL
Internet
Harvard Business Review (HBR)
Pakistan and Gulf Economist (PAGE)
Mckinsey Quarterly (www.mckinsey.com)
Knowledge Wharton (www.knowledgewharton.com)
Economic Survey of Pakistan
PROJECT DETAILS
The project details will be discussed in the class.
LECTURE PLAN
Week Topics Activity
1 Introduction to Entrepreneurship
Understanding the concept of entrepreneurship, its Class
importance and process Participation
Corporate entrepreneurship
Social entrepreneurship
2 Recognizing Opportunities and Generating Ideas
Difference between idea & opportunity, and creativity & Class
innovation Participation
Steps involved in creative process
3 Feasibility Analysis
Feasibility analysis and its importance Quiz
Components of feasibility analysis
4 Writing a Business Plan
Different types of business plan Discussion on
Components and structure of business plan Final Project
5 Industry and Competitor Analysis
Industry and competitive analysis models Class
Participation
6 Developing an Effective Business Model
Components of business model Class
Business model innovation Participation
7 Ethical and Legal Foundations
Ethical and legal considerations of starting new ventures Class
Participation
COURSE REVISION & MID TERM EXAM
9 Assessment of New Venture’s Financial Strength and Viability
Projected financial statements Class
Application of ratio analysis to determine the financial Participation
viability of the project
10 Building a New Venture Team
HR issues related to new venture Class
Participation
11 Getting Financing or Funding
Sources of funding Class
Participation
12 Unique Marketing Issues
Application of STP framework 2nd Quiz
Designing the marketing strategy of a new venture
13 The Importance of Intellectual Property
Issues related to intellectual property rights Final Project
Discussion
14 Preparing for and Evaluating the Challenges of Growth
Issues related to growth of small venture Final Project
Discussion
15 Final Project Presentations Final Project
Presentations
COURSE REVISION & FINAL TERM EXAM
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