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    Analyzing Consumer Market: BSOA-4 Group 6: Basa, Rona Joyce A. Corpuz, Rinalyn V. Deraco, Lyka L. Famoso, Maeve B

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    RAGOS Jeffrey Miguel P.
    This document summarizes consumer buyer behavior and consumer markets. It discusses the four types of buying behavior: extended decision making, limited decision making, habitual buying, and variety seeking buying. It also outlines the four types of consumer markets: food and beverages, retail, consumer products, and transportation. Various models of consumer behavior are presented including characteristics affecting behavior, types of buying decisions, and the consumer buying process. The stages of adoption for new products are identified as awareness, interest, evaluation, trial, and adoption.

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    Analyzing Consumer Market: BSOA-4 Group 6: Basa, Rona Joyce A. Corpuz, Rinalyn V. Deraco, Lyka L. Famoso, Maeve B

    Uploaded by

    RAGOS Jeffrey Miguel P.
    11 views28 pages
    This document summarizes consumer buyer behavior and consumer markets. It discusses the four types of buying behavior: extended decision making, limited decision making, habitual buying, and variety seeking buying. It also outlines the four types of consumer markets: food and beverages, retail, consumer products, and transportation. Various models of consumer behavior are presented including characteristics affecting behavior, types of buying decisions, and the consumer buying process. The stages of adoption for new products are identified as awareness, interest, evaluation, trial, and adoption.

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    This document summarizes consumer buyer behavior and consumer markets. It discusses the four types of buying behavior: extended decision making, limited decision making, habitual buying, and variety seeking buying. It also outlines the four types of consumer markets: food and beverages, retail, consumer products, and transportation. Various models of consumer behavior are presented including characteristics affecting behavior, types of buying decisions, and the consumer buying process. The stages of adoption for new products are identified as awareness, interest, evaluation, trial, and adoption.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views28 pages

    Analyzing Consumer Market: BSOA-4 Group 6: Basa, Rona Joyce A. Corpuz, Rinalyn V. Deraco, Lyka L. Famoso, Maeve B

    Uploaded by

    RAGOS Jeffrey Miguel P.
    This document summarizes consumer buyer behavior and consumer markets. It discusses the four types of buying behavior: extended decision making, limited decision making, habitual buying, and variety seeking buying. It also outlines the four types of consumer markets: food and beverages, retail, consumer products, and transportation. Various models of consumer behavior are presented including characteristics affecting behavior, types of buying decisions, and the consumer buying process. The stages of adoption for new products are identified as awareness, interest, evaluation, trial, and adoption.

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    of 28

    ANALYZING

    CONSUMER
    MARKET BSOA-4
    Group 6:
    Basa, Rona Joyce A.
    Corpuz, Rinalyn V.
    Deraco, Lyka L.
    Famoso, Maeve B
    CONSUMER BUYER
    BEHAVIOR &
    CONSUMER MARKET
    ▹ Prepared by: Rinalyn V.
    Corpuz 2

    ▹ BSOA-4
    ▹ Group 6
    CONSUMER BUYER
    BEHAVIOR
    Refers to the buying behavior of final consumer,
    individuals and households who buy goods and services
    for personal consumption. It is all of these final
    consumers that make up the consumer market.
    3
    4 TYPES OF BUYING BEHAVIOR

    1. Extended Decision-Making
    - making occurs when consumer are buying
    a rather expensive product.
    4

    2. Limited Decision-Making
    - Consumers are faced with limited decision
    making. This essentially means that there is
    a limiting variety or availability of this
    product on the market.
    3. Habitual Buying Behavior
    - Plays a big role in our daily routine. We do not
    put a lot of thought or research into buying a
    product that is incredibly cheap and available
    in masses, at the same time.

    4. Variety-Seeking Buying Behavior


    - You display this type of purchase behavior 5

    when there are visible differences between a


    product within the existing brands. You, as a
    consumer, might want to try out a similar
    product of various brands out of curiosity.
    CONSUMER
    MARKET
    Refers to the market
    where people purchase
    products/services for
    consumption and are not
    meant for the further
    sale. This market is 6

    dominated by the
    products which
    consumers use in their
    daily life. Each time a
    consumer purchases a
    commodity for his own
    usage he/she is
    participating in a
    consumer market.
    4 TYPES OF CONSUMER
    MARKETS
    1. Food and Beverages
    7
    2. Retail
    3. Consumer products
    4. Transportation
    “
    MODEL OF CONSUMER
    BEHAVIOR
    Buyer responses
    influence choice of the
    product, brand, vendor,
    as well as the timing and
    amount of purchase.

    8
    9
    What do we need to
    study to understand the
    black box?
    ▹ Characteristic affecting buyer 10

    behavior
    ▹ Types of buying behavior
    ▹ Buyer decision process
    CHARACTERISTICS
    AFFECTING
    CONSUMER BEHAVIOR
    AND TYPES OF
    BUYING BEHAVIOR 11

    ▹ Prepared by : Rona Joyce A.


    Basa
    ▹ BSOA 4-1
    ▹ Group 6
    FACTORS INFLUENCING CONSUMER
    BEHAVIOR
    CULTURAL SOCIAL PERSONAL PSYCHOLOGICA
    L
    • Culture • Reference • Age and
    • Subculture groups life-cycle • Motivation
    • Social Class • Family • Occupation • Perception
    • Roles and
    status
    • Economic
    situation
    •
    •
    Learning
    Beliefs and BUYER
    • Lifestyle attitudes
    • Personality
    and
    self-concept

    12
    TYPES OF BUYING
    DECISION BEHAVIOR
    1. Complex buying behavior
    2. Dissonance – Reducing Buying
    13
    Behavior
    3. Habitual Buying Behavior
    4. Variety-seeking Buying Behavior
    TYPES OF BUYING
    DECISION BEHAVIOR
    1. Complex buying behavior - Complex
    buying behavior is when the
    consumer is highly involved in the 14

    purchase and the knowledge about


    significant differences between
    brands.
    TYPES OF BUYING
    DECISION BEHAVIOR
    2. Dissonance-Reducing Buying
    Behavior - happens when consumers are
    highly involved with an expensive, 15
    infrequent, or risky purchase but
    perceives little difference among brands.
    TYPES OF BUYING
    DECISION BEHAVIOR
    3. Habitual buying behavior - In habitual
    buying behavior consumer involvement
    is low as well as there is no significance 16

    among brands names.


    TYPES OF BUYING
    DECISION BEHAVIOR
    4. Variety-seeking buying decision -
    Consumers undertake variety-seeking
    buying behavior in situations 17

    characterized by low consumer


    involvement, but significant perceived
    brand differences.
    18
    CONSUMER BUYING
    PROCESS AND BUYER
    DECISION PROCESS FOR
    NEW PRODUCTS 19

    ▹ Prepared by : Maeve B. Famoso


    ▹ BSOA 4-1
    ▹ Group 6
    CONSUMER BUYING
    PROCESS
    BUYER DECISION PROCESS
    FOR NEW PRODUCTS

    New products: a good, service, or idea that is


    perceived by some potential customers as new.
    21

    Adoption process: The mental process through


    which an individual passes from first hearing
    about an innovation to final adoption.
    STAGES OF
    ADOPTION PROCESS
    ▹ Awareness

    ▹ Interest 22

    ▹ Evaluation

    ▹ Trial

    ▹ Adoption
    ANALYZING
    CONSUMER
    MARKET 23

    ▹ Prepared by : Lyka L. Deraco


    ▹ BSOA 4-1
    ▹ Group 6
    CONSUMER BEHAVIOR
    ▹ Cultural
    ▹ Social 24

    ▹ Personal
    ▹ Psychological
    TYPES OF BUYING
    DECISION BEHAVIOR
    Complex Dissonance –
    Buying Reducing
    Behavior Buying
    Behavior 25

    Habitual Variety-seeki
    Buying ng Buying
    Behavior Decision
    CONSUMER BUYING PROCESS
    • Problem Recognition
    • Information Search
    • Evaluation 26

    • Purchase Decision
    • Post Purchase Behavior
    You’re all blessed
    and loved by God.

    27
    Online References:
    • https://kleiderly.com/blogs/kleiderly-magazine/the-4-types-of-buying-behaviour
    • https://hahuzone.com/analyzing-consumer-markets-and-buyers-behavior#:~:text=Co
    nsumer%20buying%20behavior%20refers%20to,make%20up%20the%20consumer
    %20market.&text=And%20in%20order%20to%20do,the%20consumers%20or%20bu
    yers%20behavior.
    • https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/12993-c
    onsumer-markets.html#:~:text=Consumer%20market%20refers%20to%20the,partici
    pating%20in%20a%20consumer%20market.
    • https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/12993-c
    onsumer-markets.html
    • https://slideplayer.com/slide/226240/

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