Presented By: Ma. Rochelle F. Cabrales (PHD Tem Student) Presented To: Manolito F. Dela Cruz, Ph. D (Professor)
Presented By: Ma. Rochelle F. Cabrales (PHD Tem Student) Presented To: Manolito F. Dela Cruz, Ph. D (Professor)
Presented By: Ma. Rochelle F. Cabrales (PHD Tem Student) Presented To: Manolito F. Dela Cruz, Ph. D (Professor)
Presented to:
MANOLITO F. DELA CRUZ, Ph. D
(Professor)
TABLE OF CONTENTS
I. Introduction
a. Business Name
b. Address
c. Entrepreneurs
d. Nature of Business
e. Statement of Financing Needed
II. Executive Summary
III. Environmental and Industry Analysis
a. Conditions of General Environment
b. Conditions of Specific Environment
VI. Description of the Business
a. Products and or Services
b. Size of the business
c. Vision, Mission, and Values
d. Location of the Business and its Major Physical
Assets
e. Background of the Business Owners
V. Production Plan
a. Manufacturing Process
b. Physical Plant
c. Machinery and Equipment
d. Suppliers of Raw Materials
e. Future Capital Equipment Needs
VI. Operational Plan
a. Description of the Company's Operations
b. Flow of Orders
c. Promotion
ii
d. Sales Forecast
VII. Organizational Plan
a. Form of Ownership
b. Partners
c. Organizational Chart/Lines of Authority
d. Background of the Management Team
e. Roles and Responsibilities of MAnagement Team
VIII. Financial Plan
a. Assumptions
b. Pro Forma Balance Sheet
c. Pro Forma Income Statement
d. Sources and Uses of Funds
IX. Assessment Risk
a. Potential Risk (Internal and External)
b. Strategies for Preventing or Minimizing Risks
X. Appendices
a. Price Lists from Suppliers
b. Feedback Form
c. Profile of the Competitors
d. Curriculum Vitae
Report Date
INTRODUCTION
A. Business Name:
Eaterrific
B. Address:
Our business will be located at Tamag, Vigan City in front of the University of Northern
Philippines.
C. Entrepreneurs:
MA. ROCHELLE F.
JENSEN C. CABRALES
CABRALES
SAN JULIAN NORTE,
PUROCVIGAN
A BASSIT, VIGAN
4
Report Date
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Report Date
JASMINE V. FONTEJON
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D. Nature of Business:
Eaterrific is a small type of business wherein we will sell food and beverages, wherein
we will cook and prepare it in our own hands to create a good product with great quality and
satisfaction.
Eaterrific will fulfill your hunger and can provide the best service that only us can do!
EXECUTIVE SUMMARY
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Eaterrific is equally owned by five (5) partners and managed by a management team
composed of one (1) manager namely:Jensen C. Cabrales - the president; Ma. Rochelle F.
Cabrales - Sales and Purchasing Manager; Myrna D. Cabrales - Sales and Marketing
Manager; Christin Ann V. Fontejon - Finance and HR Manager; Jasmine V. Fontejon and staffs
in this business will be servers, cook, and purchasers.
Our start - up cost will be Php 100,000.00 which is mostly raw materials and some
kitchen tools. It is financed by five (5) partners. Together, co - owners have invested Php
20,000.00 each to meet working capital requirements. For more availability of our raw
materials, we will have three (3) suppliers which are Vigan Public Market, JTC Supermarket,
and Two Brothers.
Change is inevitable and it is necessary for us to create a unique and interesting foods
and beverages in order to gain the customers attention and favor. In the field of business,
competition was high and the team won’t just let our business be at the end of the list.
Therefore, eaterrific aims to provide the best quality that other competitors can’t provide for
these qualities are one of the assets that we need in order to be on top. Although our
expectations were high, we don’t want to settle on just a small business hence if given the
chance we will prove to anyone that eaterrific will not just fulfill your hunger but also it will be
known for having the great entrepreneurs.
In the world of business, we cannot deny the fact that there are many complications and
difficulties that an entrepreneur may face and conquer but with the help and cooperation of our
partners, we can survive all of the risk’s factors. We will make out business on top without
forgetting our own values and objectives because I know that these are the reason why we
have a great dedication to do our own responsibilities and jobs.
Our group plans to build a strong market position in school due to mild competitive
climate area. The group will have a comprehensive marketing, advertising, and promotion
campaign that will minimize word-of-mouth marketing and will consist of printed materials and
social media. It is estimated that the group will have a net profit of twice the capital income by
the end of the year and maintain a healthy cash flow.
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ENVIRONMENTAL AND INDUSTRY ANALYSIS
Political
Public health policy assure that food will not cause harm to the consumer.
Human health is protected and market access of locally produce food and food
products.
Economical
Food interest rates, taxation and consumer spending affect the options and
opportunities presented in the food industry.
Gross Domestic Product (GDP) per capital of the Philippines
The Gross Domestic Product (GDP) in Philippines was worth 313.60 billion US
dollars in 2017.The GDP value of Philippines represents 0.51 percent of the world
economy.
Gross National Product (GNP) per capital of the Philippines
The Gross National Product (GNP) in Philippines was in average worth of Php
1,646,779.54 in the fourth quarter of 2018 and a record low of Php 944,320 in the
second quarter of 1998.
Sociocultural
Customer awareness, changing expectation
Governmental authorities and also consumers focus on the healthiness of food.
Technological
Direct communication to the customers.
New information and communication technologies.
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Environmental
Products that will be used are environmental-friendly.
Used plastic cups and straws will be disposing properly.
Competition
The level of competition will be hard or difficult, it will be expected there will
numerous competitors including the other groups and the existing canteens and
grocery in the university campus.
Comparison of the Marketing Strategies of Major Competitors
Importance
Factor Strength Weakness Competitors to
Customers
Cover a Various Critical
variety of products/sa
Products products me or
better
products.
10
Concise Critical
quality details of
products.
We will Important
provide
Service outstandin
g customer
service.
We will Important
Location all sell
on campus.
The Important
business
name may
not give a
Appearance clue about
the product
that are
being sold.
11
DESCRIPTION OF THE BUSINESS
Choco Gibbous
A chocolate balls made in crushed Oreo biscuits and coated with sprinkles. There are
three choices of flavor: cookies and cream, cheese and vanilla.
Empanadillas
A pork meaty food covered with soft dough.
BEVERAGES
Cafe Sucre
A cold milky coffee with jelly.
Dulce Melon
A creamy melon juice with whipped cream and melon bits.
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Eaterrific is a small business.
Our Eaterrific is located at Tamag, Vigan City in front of University of Northern Philippines
wherein a lot of students from different colleges and grade schools always pass by because it
is an intersection path. The location can also be easily noticed by the students and it is easy to
spot because it is not isolated and not covered by buildings.
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E. Background of the Business Owners
Position and Background of Business Owners
Name Position Background/Characteristics
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PRODUCTION PLAN
A. Manufacturing Process
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16
17
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B. Physical Plant
Cooking
Area Dining
Preparation Table Table
Dining Dining
Table Table
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Tools Equipment
Set-up
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E. Future Capital Equipment Needs
Future Capital Equipment Needed for the Expansion of Eaterrific
Capital Equipment Needed Purpose
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OPERATIONS PLAN
B. Flow of Orders
For every business, customers’ contentment of the company’s service is one of the
important things the business should maintain. To suffice customers’ wants and needs, there
should be a good flow of orders for goods and services.
The business’s goods will be bought at the nearest supermarkets/grocery stores to
prevent cramming of buying goods in case there will be a shortage of goods and ingredients.
The assigned workers of every section will do their tasks harmoniously in order to have
a good flow of service.
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Finishing the order, the sales man/woman will hand it to the customer. If they wish to have a comfort,
they can stay in our dining table for free. Within this business, we will give the best service we can do.
C. Promotion
The group will have a comprehensive marketing, advertising, and promotion campaign
that will maximize word-of-mouth marketing and will consist of printed materials and social
media.
TARPAULIN FLYERS
SOCIAL WORD-OF-
NETWORKING
MOUTH
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promotion
Tarpaulin:
Flyer:
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D. Sales Forecast
Sales Forecast by Eaterrific, First Year by Month
ORGANIZATIONAL PLAN
A. Form of Ownership
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Running a business on your own was a difficult challenge that an entrepreneur may
face. So, our business would revolved on partnership in order to make things less difficult to
handle and it also helps to improve the partnership skills in terms of improving the business.
Partnership strengthens the weak aspects of a business. It is necessary especially for a
small business to establish a good rapport in order to maintain the good development of thy
own business.
B. Partners
MA. ROCHELLE.
CABRALES
CHRISTINE V. FONTEJON
JENSEN C. CABRALES
MYRNA C. CABRALES
SALES AND MARKETING
MANAGER MANAGER
SALES AND PURCHASING
MANAGER
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JASMINE V. FONTEJON MELDA VILLARUZ ARLENE TABBUAC
FINANCE AND HR MANAGER STAFF STAFF
Summary Table Showing the Roles and Responsibilities of the Management Team
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Name of Manager Role Responsibilities
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FINANCIAL PLAN
A. Assumptions
ASSETS
Current Assets
Cash 100,000
Accounts receivable
Fixed Assets
Equipment 10,000
20,000.00
Partners’ equity
(each)
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START-UP COSTS
Date
REVENUE April May Jun July Aug Sep Oct Nov Dec Jan Feb Mar TOTAL
Estimated Product Sales 33. 39.6 47.52 47.52 45.14 42.880 47. 17 51.88 57. 075 45.660 45.660 54, 790 557.895
Cost of Sales 21.75 26.1 31.32 31.32 29.754 28.266 31.092 34.201 37.621 30.096 30.096 26.115 367.731
Gross Margin 11.25 13.5 16.2 16.2 15.386 14.614 16.078 17.679 19.454 15,564 15.564 18.675 190.164
Sales Expense 4.5 4 4 4 4 4 4 4 4 4 4 4 48.5
Depreciation 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 42
Total Operating expense 8 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 90.5
Net profit (loss) 3.25 6 8.7 8.7 7.886 7.114 8.578 1o.179 11.954 8.064 8.064 11.175 99.664
* In the service industry, Cost of Goods Sold is the monetized value of the time spent on the client.
START-UP COSTS
Date
Year I % Year 2 %
Report Date 30
D. Sources and Uses of Funds
The capital that will be exploited will be from the shares of the 5 partners. The total
capital will be Php 100,000.00. Thus, the share of investments is Php 20,000.00 each
industrial partner.
ASSESSMENT RISK
A. Potential Risks
There are always difficulties in every situation no matter how well you plan and prepare. In
business life you should not settle for what you have right now because if you don’t watch
your actions and take responsibility for it then you will recognize different potential risks
such as:
Strategic Risk
Operational Risk
Report Date
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In some cases, operational risk can also stem from events outside your control, such
as a natural disaster, or a power cut, or a problem with your website host. Anything that
interrupts your company’s core operations comes under the category of operational risk.
Financial Risk
Most categories of risk have a financial impact, in terms of extra costs or lost
revenue. But the category of financial risk refers specifically to the money flowing in and out
of your business, and the possibility of a sudden financial loss. For example, let’s say that a
large proportion of your revenue comes from a single large client, and you extend 60 days
credit to that client. In that case, you have a significant financial risk. If that customer is
unable to pay, or delays payment for whatever reason, then your business is in big trouble.
There is always second chance even in business but you should learn how to adapt
lessons in every mistake because this are your assets and key towards the positive result
that you are aiming.
Make a Plan
Every business should have a solid risk management plan. Here's a guide to putting
one together. The format can vary widely, depending on your company’s needs. A risk
management plan for a large, complex business could easily run to hundreds of pages,
while a small business might just have a small spreadsheet focusing on the main items.
There are a few essential items to include in a risk management plan, however. Here they are:
So, at this point in the series, we’ve identified all the main risks in our business, prioritized
them based on likelihood and impact, and assessed the effectiveness of our current controls.
Report Date
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The next step is to decide what to do about each risk, so that we can manage them best. In the
world of risk management, there are four main strategies:
1. Avoid it.
2. Reduce it.
3. Transfer it.
4. Accept it.
Monitor
Putting measures in place isn't enough; you also need to check whether they're working, and
monitor your business on a regular basis to identify and deal with new risks. The starting point
is the plan you’ve been putting together. You should now have a list of all the risks in your
business, an assessment of their likelihood and impact, an evaluation of your current controls,
and an action plan for dealing with them. The danger with a document like this is that you
spend lots of time preparing it initially, but then never go back and update it later. A good risk
management plan must be a living document, constantly referred to and updated to reflect new
situations, new risks, and the effectiveness of your actions.
TIME TABLE/MILESTONES
Activities Time
Completion of Product or December 10, 2019
Service Design
Completion of Prototypes December 12-13, 2019
Report Date
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APPENDICES
Report Date 34
PROFILE OF THE COMPETITORS
Report Date 35
Report Date 36
MA. ROCHELLE F. CABRALES
PRESIDENT
PROFILE PARENTS
Age: 25 Mr. Alfonso F. Fontejon
Place of Birth: Vigan City Mrs. Imelda D. Fontejon
Date of Birth: February 06, 1994
ADDRESS
SAN JULIAN NORTE, VIGAN CITY
EDUCATIONAL ATTAINMENT
Elementary: SAN JULIAN ELEMENTARY SCHOOL
Secondary: VIGAN NATIONAL HIGH SCHOOL EAST
College: UNIVERSITY OF NORTHERN PHILIPINES
MOTTO
Always walk by faith
Report Date 37
JENSEN. CABRALES
MANAGER
PROFILE PARENTS
Age: 26 Mr. Romeo D. Cabrales
Place of Birth: Vigan City Mrs. Myrna C. Cabrales
Date of Birth: October 22, 1993
ADDRESS
PUROC A BASSIT, VIGAN CITY
EDUCATIONAL ATTAINMENT
Elementary: NAGSANGALAN ELEMENTARY SCHOOL
Secondary: VIGAN NATIONAL HIGH SCHOOL EAST
College: UNIVERSITY OF NORTHERN PHILIPINES
MOTTO
Try and try until you reach you dreams.
Report Date 38
MYRNA C. CABRALES
SALES AND PURCHASING MANAGER
PROFILE PARENTS
Age: 55 Mr. Juan Cabrales
Place of Birth: Vigan City Mrs. Saling Cabrales
Date of Birth: September 17, 1964
ADDRESS
PUROC A BASSIT, VIGAN CITY
EDUCATIONAL ATTAINMENT
Elementary: NAGSANGALAN ELEMENTARY SCHOOL
Secondary: VIGAN NATIONAL HIGH SCHOOL EAST
College: N/A
MOTTO
No matter how much pain the world gives you, never give the
pain back to anyone.
Report Date 39
CHRISTIN V. FONTEJON
SALES AND MARKETING MANAGER
PROFILE PARENTS
Age: 32 Mr. Alfonso F. Fontejon
Place of Birth: Vigan City Mrs. Imelda V. Fontejon
Date of Birth: November 25, 1987
ADDRESS
SAN JULIAN NORTE, VIGAN CITY
EDUCATIONAL ATTAINMENT
Elementary: SAN JULIAN ELEMENTARY SCHOOL
Secondary: VIGAN NATIONAL HIGH SCHOOL EAST
College: UNIVERSITY OF NORTHERN PHILIPINES
MOTTO
Set your faith bigger than your fears.
Report Date 40
JASMINE V. FONTEJON
FINANCE AND HR MANAGER
PROFILE PARENTS
Age: 23 Mr. Alfonso F. Fontejon
Place of Birth: Vigan City Mrs. Imelda V. Fontejon
Date of Birth: January 24, 1997
ADDRESS
SAN JULIAN NORTE, VIGAN CITY
EDUCATIONAL ATTAINMENT
Elementary: SAN JULIAN ELEMENTARY SCHOOL
Secondary: VIGAN NATIONAL HIGH SCHOOL EAST
College: UNIVERSITY OF NORTHERN PHILIPINES
MOTTO
My mind is more talkative than my mouth.
Report Date 41