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    April Joyce C. Oaperina ABM 12-B Mariano Que - Founder of Mercury Drugstore

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    Mariano Que founded Mercury Drugstore after World War II by selling affordable sulfathiazole tablets from a pushcart. His reputation for quality and unexpired products grew his clientele. By 1945 he opened his first store called Mercury Drug. He expanded services and hours to better serve customers. In 1960, Mercury Drug opened a second location in a new Makati shopping center. Today there are over 700 Mercury Drug stores nationwide fulfilling Que's goal of accessible medication for all Filipinos.

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    April Joyce C. Oaperina ABM 12-B Mariano Que - Founder of Mercury Drugstore

    Uploaded by

    april
    345 views2 pages
    Mariano Que founded Mercury Drugstore after World War II by selling affordable sulfathiazole tablets from a pushcart. His reputation for quality and unexpired products grew his clientele. By 1945 he opened his first store called Mercury Drug. He expanded services and hours to better serve customers. In 1960, Mercury Drug opened a second location in a new Makati shopping center. Today there are over 700 Mercury Drug stores nationwide fulfilling Que's goal of accessible medication for all Filipinos.

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    Mariano Que

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    Mariano Que founded Mercury Drugstore after World War II by selling affordable sulfathiazole tablets from a pushcart. His reputation for quality and unexpired products grew his clientele. By 1945 he opened his first store called Mercury Drug. He expanded services and hours to better serve customers. In 1960, Mercury Drug opened a second location in a new Makati shopping center. Today there are over 700 Mercury Drug stores nationwide fulfilling Que's goal of accessible medication for all Filipinos.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    345 views2 pages

    April Joyce C. Oaperina ABM 12-B Mariano Que - Founder of Mercury Drugstore

    Uploaded by

    april
    Mariano Que founded Mercury Drugstore after World War II by selling affordable sulfathiazole tablets from a pushcart. His reputation for quality and unexpired products grew his clientele. By 1945 he opened his first store called Mercury Drug. He expanded services and hours to better serve customers. In 1960, Mercury Drug opened a second location in a new Makati shopping center. Today there are over 700 Mercury Drug stores nationwide fulfilling Que's goal of accessible medication for all Filipinos.

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    © All Rights Reserved
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    April Joyce C.

    Oaperina

    ABM 12-B

    Mariano Que - Founder of Mercury Drugstore

    Mariano Que initially worked as an employee of a


    drugstore during the prewar era but like most typical
    successful entrepreneurs, Que found his opportunities
    after the war and during the advent of the American
    occupation. The destruction of the prewar
    establishments left everyone starting and rebuilding
    from scratch, and those who had a wider perception of
    the people’s needs seemed to had the greater
    advantage.

    Mariano Que saw the demand for sulfa drugs, since


    most of the Philippine pharmacies hardly had enough
    resources to go by. Using his prewar experience as a
    drugstore employee, Mariano invested in 100 pesos worth of sulfathiazole tablets and
    peddled them in single doses so they could be affordable to the poverty-stricken sector. He
    rolled over his profits until he had enough money to build a wooden pushcart. That way, he
    could peddle a wider assortment of pharmaceutical products.
    Other peddlers imitated his marketing and selling strategy, but Que made a difference. He
    had a reputation for selling only quality and unexpired medical products, and soon enough
    he had a steady clientele. By 1945, Mariano had saved enough resources, which enabled
    him to set up his first store, aptly called Mercury Drug. The Roman god Mercury carried the
    caduceus symbol, which was largely associated with the medical profession.

    Despite the store’s establishment, Mariano invested in motorized vehicles in order to


    provide drug delivery services to his valued customers. He also expanded his store hours to
    17 hours a day, 7 days a week, since he recognized that the need for medication may come
    unexpectedly. In 1952, the stores were open 24/7, which made the drugstore become a
    valuable part of the community.
    In 1960, the Ayala Group of Companies offered Mariano Que a space to lease in the
    shopping center that was about to be developed in the heart of Makati. Thus, the second
    Mercury Drug opened, this time as a self-service pharmacy. The rest is a history of more
    innovations and technological adoption of computer-guided controls and biological
    refrigerators. These improvements allowed the drugstore’s expansion into other life-saving
    medications. The newer branches of today are superstores as they carry more than just
    medicines but other consumer products from food to household to health and beauty items.

    Mercury Drug created a reputation that every Filipino household could rely on; and there
    was a store in nearly every town and city accross the country. Today, there are about 700
    Mercury stores, some of which are under franchise. All these fulfilled Mariano Que's goal of
    making safe medication available and accessible to every Filipino community. He passed
    away at the age of 96. Today, Mariano's daughter, Vivian Que Azcona, continues to uphold
    his company's visions and missions.

    In return for their customers’ unwavering loyalty, Mercury Drug celebrates their annual
    anniversaries by holding a free clinic to the indigent, for which the appropriate medications
    for their illnesses are likewise given for free.

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